Wed.Jan 24, 2024

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Ghostwriting Trends: A Report from the Gathering of the Ghosts in New York City

Jane Friedman

Today’s post is by author Josh Bernoff. With 164 ghostwriters in attendance, the first Gathering of the Ghosts , which took place in New York City on January 22, was likely the largest ever gathering of ghostwriters in one place. As Dan Gerstein, CEO of Gotham Ghostwriters, the cosponsor of the event along with the American Society of Journalists and Analysts, quipped, it was the largest collection of writing talent in one room…since Thomas Jefferson dined alone.

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Crack the LinkedIn Code With Advice From Marketers Who Did It

Content Marketing Institute

LinkedIn surpassed 1 billion users, throwing growth forecasts in a tailspin. Marketers are the benefactors if you know how to crack the code. Your peers share how they succeeded on the most popular B2B social platform.

IT 97
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25+ Allusion Examples from Literature, Poetry, Film, & Life

Smart Blogger

The best allusion examples in literature, film, and everyday life demonstrate why this literary device is so powerful. Not only do allusions capture attention and create a sense of shared understanding, but we can’t seem to help weave them into our creations. You probably use allusions more often than you realize. And whatever you’re alluding to within your story, article, screenplay, speech, or conversation, you want your audience to feel that spark of recognition.

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What Is Discourse? 4 Types of Written Discourse Explained

Grammarly

When you write, your goal is to communicate. Whether it’s a routine note to a parent, a private thought in a journal, or a thesis paper, your words bring ideas from your mind to the page (or screen). There’s a word for this transfer of ideas: discourse. Read on to learn how to write discourse. Your writing, at its best Grammarly helps you communicate confidently Write with Grammarly What is discourse?

Prose 90
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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25+ Carefully Curated Consonance Examples (& Definition)

Smart Blogger

What can a selection of well-crafted consonance examples do to make your writing more memorable? That’s the goal, right? To have your words to live rent-free in your readers’ heads and have lasting resonance? As you’ll see from the numerous examples provided below, consonance shows up in popular poems, songs, and also in our favorite films. It makes lines of great literature linger in our collective memory.

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The IRS Is Open for Business: Why E-Filing Is a Smart Choice

Freelance Union

This article is posted with permission from our partner TaxAct. File your freelance taxes with confidence using TaxAct’s easy-to-use tax software. Freelancers Union members get 25% off the cost of federal and state tax filing:  [link] The IRS officially kicks off the 2023 tax season on Jan. 29, 2024, which would make this the first day the agency begins accepting both e-filed and paper income tax returns.

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The 7 Best B2B SEO Services To Use in 2024

BKA Content

The 7 Best B2B SEO Services To Use in 2024 No matter your business, you must stand out in the vast online world. A recent survey revealed that 73% of marketers believe getting the attention of business-to-business audiences can be challenging. Creating a strong search engine optimization strategy on your own can be frustrating and time-consuming. Leveraging the expertise of professional B2B SEO services is well worth the investment.

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150+ Unbeatable Online Course Ideas for 2024 (& Beyond)

Smart Blogger

Looking for online course ideas that could translate your unique skills and interests into a successful income stream? Whether it’s mastering digital photography, unraveling the mysteries of home gardening, or navigating the complexities of stress management, the online world is hungry for knowledge. And you could be the one to feed it. In this guide of 100+ unbeatable online course ideas, you’ll discover how to tap into your passion, package it into an engaging online course, and reach ea

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Do You Worry About the Blogging Competition?

Blogging From Paradise

Bloggers typically make one massive error. This mistake adds needless work to the blogging equation.

Blog 86
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The Power of Being Personal on Your Blog

ProBlogger

The post The Power of Being Personal on Your Blog appeared first on ProBlogger. Over the last few weeks I’ve been exploring principles that are evident in many successful blogs. So far we’ve looked at Listening , Trust , Usefulness and Community. Today I want to get personal with you and share a story with you. The Day I Was Jumped On By a Reader Once, at Blog World Expo I was coming down off the stage after presenting on a panel when out of the corner of my eye I noticed someone mov

Blog 42
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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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What Is a Business White Paper?

ContentWriters

White papers are focused business documents that convey a meaningful idea to their readers with authority. This article will break down everything you need to know about the business white paper — what it is, how to write a quality paper, and where to find examples of great white papers for you to take inspiration from. What Is a White Paper? A business white paper is a high-authority business document that is well-researched and thorough.

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What Is Brand Storytelling? A Guide to Captivating Customers

Content Hacker

Imagine a brand without personality, just another face in the crowd. Now picture it coming to life through tales of its triumphs and trials — that’s what is brand storytelling. It’s how companies turn from faceless entities into relatable characters that stick with us long after an ad plays out. This isn’t about spinning yarns for the sake of entertainment; it’s strategic narrative shaping perceptions, fostering loyalty, and humanizing brands.