Grammarly

MARCH 26, 2024

Much of our work today involves writing—whether it’s creating a strategy document, sending a project-update email, or making progress through myriad daily chat threads. But for all of this writing to be truly effective, it needs to be more than polished and mistake-free. Our writing needs to establish a clear purpose and resonate with our audience. Have you ever spent hours drafting a project proposal or presentation only to hear it didn’t hit the mark?

Persuasion 104

Persuasion Projects Text Communication 104

Ahrefs

MARCH 26, 2024

When enterprise content marketing is done well, it can drive tons of leads, conversions, and, ultimately, revenue. In addition, it can help with things like brand perception and awareness. There’s a misconception that big enterprise websites rank for everything.

Content Marketing 104

Content Marketing Marketing Content Brand 104

Content Marketing Institute

MARCH 26, 2024

This Old Marketing has produced over 400 podcast episodes since 2013. Learn how they do it in 2024, from the process to the equipment and the one big thing every successful podcast requires.

Marketing 95

Marketing IT 95

Ahrefs

MARCH 26, 2024

This article lists a complete tool stack that will allow you to track all the metrics that matter in content marketing, such as traffic, keywords, and audience growth.

Content Marketing 96

Content Marketing Marketing Content Keywords 96

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Jane Friedman

MARCH 26, 2024

Photo by Ian Noble on Unsplash Today’s post is by author and editor Lynn Schmeidler ( @lynnschmeidler ). On New Year’s Day, during my senior year of college, a gruesome double murder took place in my hometown. The couple stabbed to death in their sleep lived across the street from my aunt and uncle, around the corner from my childhood best friend, doors down from where another old friend grew up.

Writer 85

Writer Creativity Writing Post 85

Grammarly

MARCH 26, 2024

Being able to summarize reports is a valuable skill, whether you’re at work or school. Reports are filled with essential details that can help us make better decisions or understand complex topics. But let’s be honest—they can also be pretty dense and hard to get through. That’s why learning to pick out and share the main points can be a game-changer.

Government 79

Government Communication Writing Projects 79

Grammarly

MARCH 26, 2024

Book summaries play a crucial role in guiding our reading choices. The saying goes that one shouldn’t judge a book by its cover, but the reality is that the brief paragraphs found on a book’s back cover often influence our decisions as we browse library shelves. These summaries help us to identify books that capture our interest, understand their content, and facilitate discussions about them.

Text 73

Text Communication Writing Engagement 73

Content Marketing Institute

MARCH 26, 2024

AI tools can handle a wide range of helpful tasks. But they won’t deliver optimal content performance unless you apply them strategically. Here are some top-recommended implementations — and their real-world implications.

Content 70

Content 70

Grammarly

MARCH 26, 2024

Your team is moving fast and hustling to meet customer needs and hit company goals. With this fast pace, it’s easy to overlook that much of the work taking place along the way is done through our daily communication (we spend 88% of the workweek communicating, in fact). Between progress-update emails, strategy documents, and back-and-forth message threads, both the frequency and variety of workplace communication are on the rise.

Communication 71

Communication Text Audience Projects 71

David Meerman Scott

MARCH 26, 2024

Marketers are ineffective when they use the classic "customer testimonial" format and pop that onto their blog or make it into a video. "Here’s our product. It is great. Here are customers who say it is great. Now buy some of our product.

Storytelling 62

Storytelling Marketing Blog Blogging 62

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Collaboration

Grammarly

MARCH 26, 2024

When you don’t have time to read a full article, an article summary can give you the information you’re looking for. You’ve probably read lots of article summaries, but have you ever tried your hand at writing one? If not, don’t fret. Read on to learn how to summarize an article like a pro. What is an article summary? An article summary is an overview of an article that highlights its key points.

Electronics 68

Electronics Text Entertainment Concept 68

Grammarly

MARCH 26, 2024

If you’ve ever written (or read!) a research paper, you know they are long. And you also know it’s not always realistic to read every research paper that pertains to your work or field of study. This is why many people turn to research paper summaries. As a student, you might be wondering how to summarize a paper effectively. As with any other kind of summary, the key to summarizing a research paper is keeping it concise, objective, and focused on the original paper’s main points rather than its

Collaboration 68

Collaboration Text Communication Writing 68

Grammarly

MARCH 26, 2024

Whether you’re a student tackling reading assignments or a book lover wanting to share your latest read with friends, mastering the art of story summarization is a critical skill. This guide will equip you with practical strategies for breaking down narratives, identifying key elements, and weaving them into a coherent and engaging summary, all while ensuring that you capture the heart of any story you choose to summarize.

Proofreader 67

Proofreader Storytelling Writing Style Text 67

Grammarly

MARCH 26, 2024

Learning how to summarize an essay is an important skill to develop during your academic career. As a student, you will likely be assigned many essays to read, and as part of these assignments, you’ll likely have to write responses to them and/or discuss them with your classmates. In order to do that, you’ll have to be able to restate briefly what the essay says.

Proofreader 106

Proofreader Text Communication Writing 106

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing

Grammarly

MARCH 26, 2024

Knowing how to summarize a paragraph is an important skill to develop as a student and professional. Although it might seem redundant to summarize a paragraph—after all, a summary is usually a paragraph itself, and sometimes longer—you may find yourself summarizing paragraphs as a stand-alone assignment for school, as part of longer essays and papers, in emails, and in other mediums, such as blog posts.

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Text Communication Concept Writing 72