Enchanting Marketing
JANUARY 16, 2024
Has this happened to you? You’re driving to work. The usual journey. On the highway. You’re listening to the radio and thinking about the day ahead. 30 miles later you suddenly realize you’re at your exit. You haven’t noticed the other exits you passed. You’ve barely heard what they’re talking about on the radio. As if your car has been on autopilot.
Freelance Magic
JANUARY 16, 2024
Freelancing is a popular and flexible career option for many professionals seeking independence and diversity in their work–who doesn’t want to set their own hours, choose their clients, and decide where they work? The hard part is finding high-paying and consistent freelance clients. You’ve probably heard all the usual ways to find freelance clients, so I’ve pulled together some unique and unconventional strategies for finding high-paying, high-quality clients. 1.
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Grammarly
JANUARY 16, 2024
This post is authored by Matt Otremba, Director of Communication and Transformation at Rasmussen University. No topic captured higher education’s imagination more in 2023 than generative artificial intelligence (AI). To what extent will imagination become a reality in 2024? Like many educational institutions worldwide, Rasmussen University was simultaneously fascinated and concerned by the arrival of generative AI technology like ChatGPT in late 2022.
iWebContent
JANUARY 16, 2024
As you’re going through the process of creating your website, it’s easy to get bogged down in all the details. While it’s tempting to focus your website content simply on your products or services, consumers today want much more. People want to develop connections with businesses they associate with. Your website is one of the first places to go to confirm whether your company aligns with their needs and values.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
The Hoth
JANUARY 16, 2024
Digital marketers have been fiercely arguing for years now whether SEO or PPC is more effective, and the debate will continue into 2024. Yet, the conversation looks a lot different now than it did just a few years ago. In particular, Google’s SGE is set to throw a wrench into traditional search methods due to how drastically it alters the search experience.
Ahrefs
JANUARY 16, 2024
Follow this six-step guide to help improve your pitch, close more sales, and get your first clients (with tips from the pros.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Grammarly
JANUARY 16, 2024
Think about your favorite literary character. We all have one. Maybe you have more than one. What do you like about that character? Although every well-crafted literary character is unique, they have a few important things in common. These include motivation, nuance, and a compelling story arc. Here, we’ll explore the meaning of a character in a story, and what makes characters important in literature and other fictional and nonfictional accounts.
Content Hacker
JANUARY 16, 2024
Imagine a world where your morning coffee is prepared by a smart machine that knows just how you like it. That’s not too far off, because the future of AI promises to redefine our daily lives in profound ways. With every breakthrough, we edge closer to artificial general intelligence — machines with the ability to think and learn like humans. Through AI’s evolution, you’ll see industries transformed as businesses leverage emerging technologies for smarter operations.
Copywriter Collective
JANUARY 16, 2024
ChatGPT, please write a 500-word article on how AI is taking on the role of copywriters for companies. And throw in a catchy, SEO-friendly headline, while you’re at it. If you’re curious about what ChatGPT composed, feel free to scroll down. Alternatively, if you prefer insights from a professional copywriter with years of experience under their belt, keep reading.
Creative Little World
JANUARY 16, 2024
Watch my discussion on Digital Visibility with Danie Evergreen and Laura Robinson. In our digital age, having a strong online presence is as crucial as a good cup of tea is to a Brit. It’s not just about showing up; it’s about standing out. A recent study by Statista reveals that over 4.5 billion people are active internet users. That’s a massive audience waiting to discover your services!
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
Publishing Trends
JANUARY 16, 2024
PEOPLE Liz Perl , EVP and chief marketing officer at Simon & Schuster , will retire on February 2. She first joined S&S in 2008 after three years as publisher of Rodale Books. Firebrand Group announced that Tom Shawver has been named chief technology officer of Firebrand Technologies and NetGalley, starting January 16. Previously, Shawver served as CTO of 360 Media Direct.
Jane Friedman
JANUARY 16, 2024
Photo by Agustin Gunawan on Unsplash Today’s post is by book coach and editor Amy Koerner. Despite the recent wave of LGBTQ+ book bans, sales of queer fiction titles are booming. From May 2022 to May 2023, 6.1 million LGBTQ+ fiction books were sold in the US alone, a 173% increase compared to 2019. These books are making waves, but what exactly is LGBTQ+ fiction?
Freelance Union
JANUARY 16, 2024
This post is provided by our partner, MetroPlusHealth. Find affordable health plans for New Yorkers of all ages from MetroPlusHealth. What is back and neck pain? Back pain can range from a mild, dull, annoying ache to persistent, severe, disabling pain. Pain in your back can limit your ability to move. It can interfere with normal functioning and quality of life.
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