Freelance Magic

DECEMBER 6, 2022

I’m not the biggest fan of LinkedIn. I’ve never been a fan of it and recently it seemed to get more… salesy? My inbox was full of people trying to sell me something and the posts on my homepage all seemed to be lightly veiled humble brags. But I’d heard from a lot of freelancers that LinkedIn was THE place to be. And, with the threat of Twitter going up in flames, I was keen to try out some other platforms.

Freelance 260

Freelance Storytelling Concept Brand 260

Content Marketing Institute

DECEMBER 6, 2022

You don’t need a background in marketing to excel in content. You do need a clear focus on your audience's needs, program goals, and story ideas that support both. Here’s how TD Bank Group’s lead content strategist applied these concepts to build an award-winning program.

Banking 104

Banking Marketing Concept Content 104

CopyBlogger

DECEMBER 6, 2022

If you have trouble meeting deadlines, unfortunately you’re reinforcing a stereotype that I loathe: “Creative people are flaky.” That statement. Continue Reading. The post The Flaky Writer’s Foolproof Guide to Meeting Deadlines appeared first on Copyblogger.

Creativity 90

Creativity Writer Content Marketing Post 90

Contently

DECEMBER 6, 2022

Mapping ROI back to content isn’t easy, but it’s essential to determine the effectiveness of the content you create. With the complex marketing strategies most of us design today, models like “multi-touch” and “omni-touch” are crucial to genuinely mapping ROI to every piece of content in the buyer’s journey.

Marketing 86

Marketing Content Sales Social Media 86

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

ProWritingAid

DECEMBER 6, 2022

Lite refers to something that is simpler than normal. Light refers to something that makes other things visible. Learn more about lite vs light so you can use the correct word in your writing.

Writing 83

Writing 83

Jane Friedman

DECEMBER 6, 2022

Photo by Rainier Ridao on Unsplash. Today’s post is an excerpt adapted from Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause by Becky Robinson ( @beckyrbnsn ). In my work with clients over the years, I’ve identified a significant gap that even very successful people must overcome to create reach. It’s the difference between how a person shows up online and how they show up offline.

Social Media 80

Social Media Freelance Promotion Collaboration 80

iWriter

DECEMBER 6, 2022

Are you looking for a platform to create and run your online store? If so, look no further than Shopify. This powerful e-commerce platform has everything you need to get your business off the ground, including templates, hosting, and more. In this guide, we will teach you how to use Shopify effectively so that you can make the most of its features. We’ll give you 11 tips covering topics such as setting up your shop, adding products and collections, marketing your shop, and more!

Social Media 52

Social Media Advertising Keywords Ads 52

ProWritingAid

DECEMBER 6, 2022

These days, it’s good to be a writer.

Writer 72

Writer 72

ProBlogger

DECEMBER 6, 2022

The post An Introduction to Artificial Intelligence in Blogging appeared first on ProBlogger. Image created in Canva. One of the most common questions I’ve had over the last six months is ‘Have you tested any Artificial Intelligence Tools for creating content?’ Until this week my answer was “not lately” I have been using AI for image generation and posting my results on an Instagram account (and I am VERY impressed with the results) but after testing one AI tool 12

Blog 38

Blog Blogging Search Engine Optimization Engineering 38

Grammarly

DECEMBER 6, 2022

Italic font, or italics, is a style of typeface in which the text appears slanted, like this. While italics are mainly used to draw attention to certain words or passages, the font also plays an important role in differentiating the titles and names of things—such as novels, movies, and even spaceships—from other text. . There is a lot of confusion about which types of titles use italics and which use quotation marks.

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Text Creativity Social Media Website 94

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Collaboration

Freelance Union

DECEMBER 6, 2022

Between the increase in expenses due to inflation and potential end-of-the-year deductions you can take, there is a lot to consider as you work to finalize your freelance business finances before Dec. 31. For this tax season, however, it is important to consider how inflation may play into your calculus, especially when it comes to deductions or if you raised prices to keep up with inflation.

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Freelance Insurance Transportation Healthcare 98

ContentWriters

DECEMBER 6, 2022

Marketing is essential to the success of a business. Many companies are confident with hiring talent and projections. But they’re uncertain how to design their marketing team’s structure to consistently deliver the most effective results. The ideal team structure is the one that aligns with a company’s goals, but it also means understanding how different formulas can impact their success.

Marketing 98

Marketing Social Media Utilities Management 98

Quick Sprout

DECEMBER 6, 2022

Where is your website traffic coming from? If you’re relying on people to find you through a Google search, search engine optimization (SEO) needs to be at the top of your priority list. You won’t be able to generate leads for your business if nobody can find you. Did you know 93% of experiences on the Internet start with a search engine? What happens after someone makes a search?

SEO 143

SEO Keywords Search Engine Optimization Social Media 143

Copywriter Collective

DECEMBER 6, 2022

When it comes to SEO, one of the most important factors is building high-quality backlinks. Backlinks are links from other websites to yours, and they help improve your website’s search engine ranking. However, not all backlinks are created equal. In order to benefit from page ranking backlinks, you need to make sure that they’re high quality.

Content Marketing 64

Content Marketing Marketing Content Search Engine Optimization 64

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing