January, 2015

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How to Turn a Prospect into a Paying Customer

Men With Pens

'Click here to read the full article → Another rocking post from Men With Pens! How to Turn a Prospect into a Paying Customer first appeared on Men With Pens Copyright 2006 — 2015, All Rights Reserved.

Post 72
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The 6 Step Online Marketing Strategy Every Small Business Should Follow in 2015

ProBlogger

'This is a guest contribution from Jawad Khan. 2013 was the year when people started taking content marketing seriously. The momentum grew in 2014 and thousands of corporations, small businesses and startups invested heavily in content creation. 2015 will see this trend grow even further. Thousands of new blogs and millions of new blog posts will be created over the next 12 months.

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3 Success-Killer Mistakes to Avoid this Year

Men With Pens

'Click here to read the full article → Another rocking post from Men With Pens! 3 Success-Killer Mistakes to Avoid this Year first appeared on Men With Pens Copyright 2006 — 2015, All Rights Reserved.

Post 67
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The Truth about Content-Writing Mastery

Men With Pens

'We all know how we''d like to feel when we write. We want to be transcendent. We want to craft breathtakingly compelling content that brings us piles of comments and eager new clients. We want words to flow from our fingers and magically appear on the page, dashing genius from our brows after four hours of taking dictation from gods on high. We just don’t want to do the work it takes to get there.

Writing 64
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Enter to Win Your Spot in the Damn Fine Words Writing Course

Men With Pens

'It''s that time of year again: The Damn Fine Words writing course opens to new students on February 2, 2015. This writing course is changing the game for business owners around the world, because it teaches effective content-creation techniques that help cut down your writing time, make it twice as productive, boost your confidence, and target the right readers, with the right message.

Writing 55
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9 Copywriting Rules To Create Hypnotic Posts Your Readers Will Love

ProBlogger

'Image via Flickr user Daniel Lee. This is a guest contribution from Hassan Ud-deen. Your blog posts have a purpose, right? You want your readers to take a specific action after reading your post. It could be to: like, share, subscribe, comment or just think about something. Either way, you’re aiming to elicit a response. And It doesn’t matter if you’re writing a sale letter, a blog post, or an email.

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Design Trends of 2015: How Your Blog Can Adapt

ProBlogger

'This is a guest contribution from Owen Andrew. Since mobile internet began to overtake desktop internet usage in January 2014, there have been major innovations in website design in light of this trend. In general, websites have been opting for a simpler, mobile-friendly design. Maintaining a blog in such a fast-paced environment can be a huge challenge, but staying on top of trends is required for success.

Blog 54
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Make Money Blogging: Start the New Year by Increasing Your Income Streams

ProBlogger

'It’s the aim of the majority of the readers of this site – make an income via your blog. Today we revisit the post where Darren outlined all the ways he diversified his streams and how after 10 years he was still going strong. We also have a look at the Ways to Make Money Map – make sure you also see the Make Money Page , if you haven’t already.

Blog 53
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Going from a Blog to a Vlog: What the Big Companies Can Teach Us

ProBlogger

'This is a guest contribution from social media analyst Matthew Yeoman. The move online from only having a blog for your online marketing is, of course, one which has long since been abandoned. Brands now have Twitter, Facebook, Instagram, and on and on to promote their website and the blogs themselves. A trend towards video, with YouTube leading the way, has lead to the rise of the vlog as the next big thing in content marketing.

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SEO: The Must-Dos That You Just Can’t Miss

ProBlogger

'Last year, we had Rand Fishkin sort us out with a comprehensive post on SEO basics, tips, and tricks. If you haven’t thought much about SEO and the traffic it can bring your blog, now would be the time to do it! Get into the right habits at the start of the year, and they’ll become second-nature. We welcome Rand Fishkin to the ProBlogger Theme Week today to talk us through all things SEO.

SEO 51
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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Email Lists: Make them a Priority in 2015 with These Tips

ProBlogger

'Last year, Luke Guy ran us through why our email open rates are nosediving, and what we can do about it. He also gave us solid tips on how to write great emails to begin with. We’re re-running this post today so you can nail your email list right from the start 2015. You won’t regret it! This is a guest contribution from Luke Guy, blogger and graphic designer.

Blogger 50
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Don’t Blog this Year Without the Most Important Thing of All

ProBlogger

'On Valentine’s Day last year, Darren reminded us all that blogging won’t get you far if you’re not legitimately passionate about it. What you’ll have is a site you’re only half-hearted about and you won’t be able to sustain that for very long – nor will your readers come to enjoy and respect your work. If you’ve got passion, then you can channel it into the best blog you can create .

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Stay a Step Ahead on Social Media: Tips from SMX Social in Las Vegas

ProBlogger

'This is a guest contribution from Paul Zubrinich of Little Web Giants. Late last year, I returned from the biggest social media marketing conference in the world, SMX Social in Las Vegas. There were experts from all fields of social media and a wealth of new ideas floating about. Here are some of the takeaways. ROI is more than conversions. “Facebook News Feed is like email with a 100% open rate” – Beth Horn, Facebook.

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Happy New Year! What are Your Blogging Resolutions for 2015?

ProBlogger

'Image via Flickr user Amodiovalerio Verde. Well here we are again, folks – the start of a new year. The time when we’re usually bursting with motivation and promises to not repeat the mistakes of the past. I know I’ve learned a lot in the last 12 months (especially my bad habits, which I’ve vowed to ditch in 2015!), and I have spent some time thinking about what my priorities will be for this space, my blog, and my work habits this year.

Blog 46
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Filtering Out Google Analytics Junk to Read Your Numbers Better

ProBlogger

'This is a guest contribution from Larry Alton. Web developers, content managers, marketing teams, and many other online professionals rely on Google Analytics to understand visitor trends. However, you can run into a significant amount of noise, which can skew your Google Analytics numbers and your subsequent interpretations of this data. Luckily, you can filter out certain types of traffic, so that your numbers don’t get watered down by your own traffic, Web crawlers, or duplicated becau

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How To Advertise Your New Business In Blog Posts Without Looking Too Promotional

ProBlogger

'Image via Flickr user twicepix. This is a guest contribution from freelance writer Victor Ijidola. Sometimes we just want to advertise our new businesses in blog posts so people can quickly know the new product or service we’re selling. But then, we don’t want our readers to see us as being too promotional. So often we say little or nothing about our product, thereby making a lot of them read, get value, and leave. without ever having a glimpse of what we sell.

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Why Every Entrepreneur Must Become a Blogger

ProBlogger

'This is a guest contribution from blogger and graphic designer Luke Guy. You’ve heard about this blogging stuff. You’re already making money and time isn’t on your side. Is blogging really worth it? Can afford to do it (time-wise). The answer is: Yes. Here’s why. As you know eBay, Amazon, and all these the other sites spend millions to do one thing.

Blogger 55
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Finding Readers: Strategies for Building Your Audience in 2015

ProBlogger

'In 2014, Dustin Stout outlined how he grew his audience, and how you can find readers too. It’s worth revisiting so you start this year off on the right foot. What would you add? In today’s instalment of the Finding Readers theme week, we delve right into Dustin Stout’s incredibly eye-pleasing site, dustn.tv , and hear how he has built a blog people just can’t help but read and share.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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10 Simple Hacks That Will Increase Your Blog Traffic

ProBlogger

'This is a guest contribution from Garrett Moon, co-founder of CoSchedule. Of course, you know that writing more blog posts will increase your blog traffic. If one blog post results in an average of 200 visits, then two blog posts should magically turn into 400 visits. Voila! But, that sucks. What if there was a way to increase your blog traffic without creating more content?

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Dazzle & Connect With Your Audience with these 7 Storytelling Strategies

ProBlogger

'Image via Flickr user Digital Paradox. This is a guest contribution from writer Thai Nguyen. After finally asking the young lady for a date, the nervous young man asked his father how to avoid moments of awkward silence. His father quickly responded, “Son, when it comes to conversation, all you have to remember are three things: food, family, and philosophy, and you’ll have plenty to talk about”.

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A Powerful Exercise inside Google Analytics to Set You Up for a Successful Year of Blogging

ProBlogger

'Have you started the year off on the right foot? I hope you had a worthwhile end of 2014 and are looking at 2015 with excitement and anticipation! Today I wanted to share with you an exercise that I do on my blogs at the end of every year that helps me to grow my blogs in the year that follows. I find that it both inspires me to get moving on the new year of blogging but also gives me some starting points for direction for the new year.

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500 Top-Tier Publishers Tell You What They Want from Content Marketers

ProBlogger

'This is a guest contribution from Kelsey Libert from Fra ctl. The good news: Content is here to stay as a digital marketing powerhouse, giving marketers more opportunities than ever to tune their SEO goals for every stage of the buying cycle. The bad news: The boom in content marketing has resulted in a veritable avalanche of email for publishers.

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.