July, 2012

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How to Love Your Nightmare Clients

Men With Pens

“Jason, I strongly suggest you call me immediately!”. The tone was harsh, bordering on threatening. This was by far the rudest voicemail I have ever received from a client. It was also for the smallest reason. My client had sent me an email telling me to meet her an hour earlier. It wasn’t a request; it was a command. No explanation. No apology. No room for argument.

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The 10 Rules of Social Media Engagement

ProBlogger

This guest post is by Matthew Turner of Turndog Millionaire. Wouldn’t it be nice if there was a set of universal social media rules? The internet is full of social media wisdom, but what if we had 10 rules of engagement? If you’re reading this, you’re probably a writer of some kind. Whether you’re a blogger or author, social media has become a large part of our lives.

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How to Turbo-Charge Your Career Before Breakfast

Men With Pens

You spend your days jumping from one task to the next. Answer this call. Answer this email. Do this. Do that. You keep telling yourself that you’ll find time to think about your long-term goals when everything quiets down. But somehow, this strategic thinking time never seems to happen. And you know what? It never will. Effective people don’t wait to strategize.

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4 Reasons Why Your Blog Sucks

Men With Pens

“I stay true to myself and my style, and I am always pushing myself to be original.”. ~ Aaliyah, American recording artist. The other day a friend mentioned he had started a blog as a way to earn some money on the side. I smiled, held my tongue, and finished the conversation without comment. But it got me to thinking about some of the deeper problems with the bloggosphere and success in general.

Blog 70
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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10 Fresh Tips for Finding Time to Blog

ProBlogger

This guest post is by Brian Milne of The Corporate Mentality. Work. School. Friends. Family … and kids. We’ve all got a lot going on in our lives, and I haven’t even mentioned our online worlds yet. Twitter. Facebook. Google Plus. LinkedIn … and Pinterest. The list is always growing, and as our offline lives get busier and online worlds more cluttered, our blogs are getting more and more neglected.

Blog 44
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Turn Twitter Followers into Blog Subscribers in 2 Steps

ProBlogger

This guest post is by Momekh of LifeETC. Too many interesting people out their are not using Twitter effectively. They may be using it to make solid connections, which is great, but they are not using it to directly build their own communities. I propose a little experiment. It won’t take much of your time, as you’ll see. The benefits, on the other hand, can be significant.

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5 Sleep Mistakes You Don’t Know You’re Making (And How They’re Hurting Your Blog)

ProBlogger

This guest post is by Tania Dakka of Fit Freelancer. Yes! Your great idea for the post you want to write on the density of the Himalayan fog and its effects on mountain goats has finally hit! And it’s only 3:18am! Woohoo! But tomorrow morning, that content isn’t going to look so pretty, is it? Tunnel vision has struck again and you find the time has gone out the window.

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The Importance of Your Essence in Blogging Success

ProBlogger

This guest post is by Alden Tan of Alden-Tan.com. So you got your blog started up. It’s time to put everything in place. You start to study the market and conduct all the research needed. You read up on other blogs, scout forums, and buy an ebook that’s supposed to help you succeed. Having bought into the hype, you actually force yourself to apply all the tactics you learnt, even though you don’t have a good feeling about them.

Blog 42
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Build a Quality Resource List for Your Blog

ProBlogger

When was the last time you compiled a resource list for your readers? Tom Ewer recently wrote up his own ultimate resource list for readers of his blog, titled 100 Blogs You Need in Your Life. (And ProBlogger came in at number 2! Thanks, Tom!). If you look at the response from his readers, you’ll note the sense of excitement that this post generated.

Blog 41
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Limitations: Your Key to Blogging Success?

ProBlogger

This guest post is by Timo Kiander of Productivesuperdad.com. I know a blogger who tries to do everything he can to make his writing career successful. He posts multiple times a week on his own blog, writes guest posts for others and spends a lot of time researching affiliate marketing. On top of all this, he is creating his first info product. Of course, there’s social media too: Facebook, Twitter, Google+, LinkedIn… he feels obligated to be everywhere, on every platform.

Blog 41
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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Disable Comments for a Better Blog

ProBlogger

This guest post is by Greg McFarlane of Control Your Cash. Feedback is great, right? Your honor, if it pleases the court, I’d like to contend that that’s a leading question. The answer to it might be “yes,” but not unequivocally. Steak is great too, but not in the middle of church. Providing a forum in which people are allowed to say nothing of consequence might be a good idea, but the positives outweigh the negatives.

Blog 41
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How to Create Contests that Increase Engagement

ProBlogger

This guest post is by Jeremy Statton of JeremyStatton.com. Contests are an effective way to increase activity. Most websites run one of some type. If you haven’t, you should. Nothing attracts a crowd like the possibility of winning something for free. But the standard contest that provides a free “prize” for those who enter may not be the best way to get your readers more involved.

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How to Be Profound

ProBlogger

Before you ask, let me start by saying that I don’t feel that I’m a profound writer, or that many of the things I have to say fit the description of “profound”! But in some blogging niches—self help, personal development, and other emotive categories—”profound” is a word that’s often used to describe posts. I don’t have any stats on it, but I think profound content is probably more likely to be read all the way through, to encourage comments from r

Concept 41
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New Blogger? Create a Viral Post in 5 Simple Steps!

ProBlogger

This guest post is by Greg Digneo of Cloud Marketing Labs. Admit it: you think I’m nuts. There’s no way a new blogger can write a viral blog post with five simple steps! Well, as the saying goes: “I said it was simple, but it ain’t easy.” In fact, it will take a lot of work, but it can be done. The myth of the viral post. There isn’t a blogger alive who hasn’t dreamed of writing that perfect blog post that will be read by thousands of people.

Blogger 41
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to Blog to Build Your Service-based Business

ProBlogger

This guest post is by Amy Harrison of Harrisonamy.com. Earlier this year, through emails with ProBlogger about upcoming guest post ideas, I thought about an article about how blogging fed my business model. This was the first time I’d really considered how my articles linked to the revenue I’d earned in the past three years. I’m not a particularly prolific blogger, and I haven’t written anything outlandish, controversial—or even had a viral post.

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Weekend Project: Write Posts that Hold Readers to the End, Part 1

ProBlogger

This guest post is by Peter Sandeen of Affect Selling. Do you know why most of your blog’s visitors quickly scroll down your home page, read a couple of headlines, and go back to watching cute kitty videos on YouTube? Image courtesy stock.xchng user svenic. And why those who begin reading a post, only read the first two paragraphs before leaving to read their favorite blogs—blogs which might not even be as good as yours is?

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How Privacy Breach Notification Law Affects Your Blog

ProBlogger

This guest post is by Matt Setter of MaltBlue.com. Do you run a web-based business and collect data about your customers? If so, do you have professional practices in place to ensure the protection of that information and the privacy of your customers? No? Then ask not for whom the bell tolls, as it tolls for you—Privacy Breach Notification Laws are here.

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5 Things Online Dating Can Teach You About Networking for Blogging Success

ProBlogger

This guest post is by Tom Ewer of Leaving Work Behind. That’s right folks—I use an online dating service. It’s no longer a taboo. The vast majority of you at the least know someone who has dipped their toes in the online dating scene. You may have even tried it yourself! With that said, you may be wondering what on earth online dating has to do with blogging.

Blog 40
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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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How to Blog to Build Your Coaching Business

ProBlogger

This guest post is by Amy Harrison of Harrisonamy.com. This article is part of a three-part series on how your blog can feed different types of business models. In the previous article we looked at how blogging can attract the attention of clients who want to hire you directly, for the right price. In this article we’ll be focusing on how your blog can feed a coaching business model.

Blog 40
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Comment Marketing 101

ProBlogger

This guest post is by Slavko Desik of LifestyleUpdated. Trying to understand the ways to get more traffic to your site, or even get some backlinks, you’ve probably stumbled across comment marketing. And correct me if I’m wrong, but the first thing you probably hoped to get out of it was some links (even though most of them “nofollow”, hoping that it will still somehow boost your ranking), and also maybe get some traffic while making the blogger notice you.

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The Barnum & Bailey Guide to Internet Marketing

ProBlogger

This guest post is by Steven A. Lowe of Innovator Consulting and Custom Software Development. “There’s a sucker born every minute.”—P. T. Barnum *Note. “They apparently all have Internet access.”—S. A. Lowe. Rubix D. Newby—Rube to his friends—left the family farm to strike it rich in the Big City. On the road he happened upon a garish collection of tents and lights.

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SoundCloud: for Bloggers, Not Just Musicians

ProBlogger

Have you tried podcasting on your blog? Not long ago, Carol Tice wrote a couple of posts on the topic for us, covering the benefits of podcasting and how to get your first podcast up and running. I know Carol advises against using a hosted service for your podcasts, but after listening to this podcast on—and about—SoundCloud , I began to wonder about the hidden benefits of using a service like this.

Blogger 39
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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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Why Bloggers Should Freelance

ProBlogger

This guest post is by Sid from GeeksMakeMoney. Blogging can be a richly rewarding experience, and bloggers can sometimes get carried away by their success. I personally know bloggers who look down upon freelancing, but unless you are one of the top league bloggers known the world over, you should probably expand and diversify. Freelancing gives you plenty of ways and opportunities to grow beyond the confines of being “a blogger,” and it can be of great help in your blogging career.

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You, Uncut: Using Video Bloopers to Boost Engagement

ProBlogger

This guest post is by Carla of Looqiloo.com. I love watching blooper reels at the end of movies. Sometimes they’re my favorite part of the whole experience. It’s nice to see that the multi-million dollar, polished product you just sat and watched was the product of lots of trial and error. It reminds you that actors are just people too, and yes, they sometimes get it totally wrong too!

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How Giving the Virtual Finger to the World Can Help You Succeed

ProBlogger

This guest post is by Shelly Cone of beachbettypr.com. Every business person has those customers that they can’t stand working with but can’t away, because after all, those difficult customers have the duckets. They are offering you their money and you want to accept their money. Do you realize that there is a very simple way to stop getting those horrible customers?

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Build Better Blog SEO with Rich Snippets

ProBlogger

This guest post is by Matt Beswick. Bloggers and webmasters are always looking for an edge when it comes to ranking highly against the giants in their field. It’s a classic David and Goliath story, really. What made the early web so appealing was the idea that some lone geek in a basement could compete with the media heavyweights and gain a large following.

SEO 39
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Revitalizing Dry Content: A Lesson in Engagement

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

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Get to Know Your Sub-niches Through Targeted Events

ProBlogger

This weekend, I’ll be spending some time getting ready for the Melbourne Food and Wine Blogging Event I’m hosting on Tuesday. I’m really looking forward to this event—and not just because of the great food and wine we’ll get to enjoy! This event targets a sub-niche of my main target audience—it’s aimed at food bloggers who are located in or around Melbourne, or are near enough to participate in the event.

Food 39
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From Blog to Profitable Business in Four Steps

ProBlogger

This guest post is by Michael Chibuzor of Content Marketing Up. Let’s face it: updating your blog on a daily basis doesn’t necessarily make you smart. It might be helpful, but there is more to blogging than writing. How about doing this online “thing” as if it’s a real business? A brick and mortar business? I strongly believe you could turn a profit easily if you change your mindset and style.

Blog 39
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Separate Your Blog Needs from Your Blog Wants

ProBlogger

This guest post is by Nicola Ibberson of Little House In Town. We’re always told in life that we should distinguish between those things we “want” and those things we “need.” The general idea of this is that we need to prioritise the things we do and things we buy according to their necessity. Generally speaking, this is a pretty sound piece of advice—it ensures we don’t end up sitting on a mountain of chocolate when we have no toilet paper, for example.

Blog 39
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Blog Comments: 3 Bloggers Discuss the Issues

ProBlogger

One of the things I love about Problogger.net is the value of the comments my readers make here. Image courtesy stock.xchng user lusi Although the days when I could reply to many of those comments are now, sadly, long gone, I do read comments on the blog, and frequently get ideas and inspiration from them. Not only are they encouraging, they’re one of the best sources of thoughtful, spontaneous insight I have.

Blogger 39
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Brain Fog HQ: Memory Enhancement Techniques for Professional Development

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha