February, 2012

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Why You Should Embrace ‘Icky’ Sales and Marketing

Men With Pens

Icky. It’s a word that makes me shudder. I shudder because this juvenile term is being used by fully grown adults. Business owners. People who should by now know a little more professionalism and who should speak words a touch above my 7-year-old’s current lexicon. Really, people. Icky ? But using a childish term when you’re 40 or so isn’t what most turns me off.

Sales 72
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How to Set Up an Email Account that Uses Your Domain Name

ProBlogger

This guest post is written by Kashish Jain of digiupdates. Most of the people who are new to web design and blogging don’t understand the capabilities that come free with their domain, so they don’t take advantage of them. How many times have you visited a site for www.something.com and on the Contact Us page, you find that the sales or customer service personnel have email addresses like username@gmail.com?

Sales 54
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How to Cast a Spell Cast On Your Next Blog Post

Men With Pens

Want to learn a cool trick? It lets you cast a spell that makes folk soak up each word on your blog. And I’ll show you how to do it right now. But first, let me tell you why you need to learn how to cast this spell: Your blog will be a snap to read. Each point you make sinks straight into your fan’s brain. Your words will hit so hard that folk ask how on earth you do it.

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Do You Really Care About Good Writing Advice?

Men With Pens

“Could you tell me what I could do better for next time?” I hear that question all the time. And by all the time, I mean ALL the time. It’s the invariable response when I have to (sadly) tell someone that their guest post just doesn’t cut it. They get the “Sorry, I’ll have to take a pass,” and then – sure enough – they ask me for my advice.

Writing 63
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Infographic: The Brain of the Beginning Blogger

ProBlogger

This guest post is by Infolinks.com. Nowadays, it seems like everyone has a blog. But creating a successful and popular blog isn’t as easy as simply getting a domain name and ranting away on whatever comes to mind on a given day. Here, we take a look at some of the common misconceptions that beginner bloggers have on issues ranging from content and SEO to graphics and URLs.

Blogger 51
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7 Powerful Ways to End Your Next Blog Post

ProBlogger

This guest post is by Ali Luke of Aliventures. You know your title has to hook readers. You know your first line needs to keep them reading. The start of your blog post matters. But so does the end. In fact, without a powerful end to your post, all the work that you put into the title and paragraph one is wasted. Because the end of your post is what keeps your readers coming back for more.

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How Gordon Ramsay Can Increase Your “Expert” Value by 23,900%

ProBlogger

This guest post is by Amy Harrison of Harrisonamy.com. To the public, not all experts are created equal. What’s more, this division exists in all industries, and in every blogging niche. And it’s not just about working harder, or longer than other people. It’s about knowing how to rise through the ranks of the expert “hierarchy.”. To illustrate, consider for a moment the difference between a chef in a restaurant, a head chef in a five-star restaurant, and then Gordon Ramsay.

Food 43
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The Anatomy of a Better Blog Post

ProBlogger

The last couple of weeks have turned up some valuable blogging advice for those who are working to hone their craft and become better blog post writers. Not everyone falls into this category—some bloggers are happy with the way they write. Others publish videos or sound files instead of text. And that’s fine. But for the rest of us, I wanted to put together a little roundup of advice on each of the parts of a text-based blog post. 4 Post Headlines that are Guaranteed to Get Readers Excited

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Is Perfectionism Stalling Your Productivity?

ProBlogger

We’ve all been there … You sit down to write a post. You get the opening line down, but half-way through the second sentence, you go back to tweak the first. A bit further on, you decide to chop up the paragraphs you’ve done so far and rearrange them … but on second thought, is that really the better option? In two minds, you “finish” the post, then spend a half-hour writing and rewriting the “ideal” headline.

Blogger 43
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Six Steps to Make Sure Your Site Is Ready to Go Viral

ProBlogger

This guest post is by Nancy Sathre-Vogel of Family on Bikes. I couldn’t believe what I was seeing. Surely Google Analytics was confusing my site with another, way more popular site. There was no way my visitor numbers could be so high! And yet they were. One of my posts had taken off and was spreading like wildfire. Those viral post phenomena that happen to others were now happening to me.

Blogger 42
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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Have You Set up Timeline on Your Facebook ‘Page’ Yet?

ProBlogger

In the last day Facebook have rolled out Timeline for Facebook Brand pages. There’s been a lot of talk about whether people like them or not – but the reality is that they are here and in a month they’ll be rolled out on your Brand page whether you like it or not. I’ve just pushed out version 1 of my own ProBlogger Facebook page here (I’m sure I’ll be tweaking it in the coming days but it is live) – but I’d love to see what others are doing?

Brand 41
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Blog Smarter: Turn Your Blogging Skills into Successful Affiliate Promotions

ProBlogger

This guest post is by Regine Becher of Syndicated Partners. Like most bloggers, you probably want to make some money from your blog. Chances are good you’ve tried things like writing product reviews or putting banners or links to affiliate products into your sidebar. But while many bloggers have mastered the “Art of Blogging” (or at least the basic principles) successfully, earning money from your blog doesn’t seem to be that easy.

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Discover the Secrets of 9 Productive Bloggers: Blog Wise

ProBlogger

79% of ProBlogger readers identify ‘finding time to blog’ as one of their biggest challenges. Last year I ran a survey among ProBlogger readers to identify what the biggest challenges that bloggers face are. A number of common themes emerged – one of the strongest can be summed up in these comments from readers: I just don’t have time to blog like I know I should.

Blogger 40
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Blog Smarter: Invest in Your Own Success

ProBlogger

This guest post is by Jeff Nickles of MySuperChargedLife.com. My blog grew by leaps and bounds in 2011. It was exciting! But it wouldn’t have happened if I hadn’t made a few smart investments in my blog—investments, you could say, in my success. I’m a regular guy and a part-time blogger just like many of you. I’ve learned how to grow my site through trial and error.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Blog Smarter: 5 WordPress Plugins to Help You Make Money From Your Blog

ProBlogger

This guest post is by Louise of MoneySupermarket.com. Why do we blog? Perhaps you feel you have things to say which the world would be interested in, or maybe you’re very passionate about a topic and your friends are sick of hearing you talk about it! I have a blog like that; it’s simply a sounding board for me to jabber on about a particular hobby of mine which none of my friends take part in.

Blog 40
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How to Create and Host a Blog Carnival

ProBlogger

This guest post is by Greg McFarlane of Control Your Cash. Everyone has them, except possibly R.L. Stine. I’m referring to those days when you’re lacking either the inspiration or the energy to write something fresh and/or inventive. If you can somehow get those days to occur on a regular schedule, say weekly, there’s a solution. Outsourcing. I’m not talking about running guest posts, nor contributions from freelance or staff writers.

Finance 40
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From Small-time Blogger to Professional Paid Speaker: My Journey

ProBlogger

This guest post is by Marcus Sheridan of The Sale Lion. We’re all communicators. That’s what we do. Some of us love the feel of pen in hand. Others find joy as the fingers hit the key pad. But for me, the magic is in the communion that occurs in front of a live audience, a place where I feel more at home than any other. Like you, I’m a blogger. I’m also a business owner.

Blogger 40
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Looking Good: Simple Ways to Create Sensational Blog Images

ProBlogger

This guest post is by Jo Gifford of Cherry Sorbet Creative. Blogs that look great attract the attention of the reader, it’s as easy as that. Your content might be amazing but if your blog has a terrible aesthetic you are missing out on a slice of magic to make people enjoy their stay. In 2011 visual social media platforms like Pinterest and insta.gram exploded in use, signalling a trend towards lifecasting in a more visual way, which applies to the blogosphere too; readers want your pages to l

Blog 40
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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Is Your Blog Doing Okay?

ProBlogger

Last week, I told the story of how I achieved my best month ever on DPS. While I used that post as a case study to present some ideas that I hoped you may be able to use on your own blogs, there’s a hidden hitch with that kind of post: it can give you the impression that you should be aiming to triple your revenue each time you hone a promotion on your site.

Blog 40
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6 Powerful Guest Post Tactics that No One’s Talking About

ProBlogger

This guest post is by Tom Ewer of Leaving Work Behind. Guest posting is a hot topic amongst startup bloggers. It is one of the most widely-adopted blog promotion strategies in existence, and has been made perhaps even more popular by the success of “serial” guest posters such as Danny Iny of Firepole Marketing. His “blitzkrieg” strategy may come across to some as a triumph of quantity over strategy, but nothing could be further from the truth.

Post 39
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What 60% of ProBlogger Readers Don’t Do that’s Central to My Blogging Success

ProBlogger

A couple of weeks ago I ran a census of ProBlogger readers to help us work out how to serve you better in 2012. Thousands of people participated (thanks to everyone!), so I thought I’d share a few of the results that stood out to me. Some of them are based upon comparisons we made to last time we ran a similar survey, around two years ago. How many active blogs?

Blog 39
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Cash In by Paying for Guest Posts

ProBlogger

This guest post is by Carol Tice of Make a Living Writing. If you’re looking for a way to grab attention for your blog and grow your income, I’ve had great success with this one: I pay writers. Since May 2011, I’ve been paying $50 for guest posts on my blog. I started paying because my mission is to help writers earn more, and I needed to walk my talk.

Post 39
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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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A Tale of Two Ebooks

ProBlogger

This guest post is by Alexis Grant of The Traveling Writer. During the last six months, I’ve published two ebooks: one that’s selling wonderfully, and another that flopped. Why did one succeed, while the other—at least in sales terms—didn’t? What was the difference? It wasn’t a beautiful cover, nor a pre-launch sale, nor an impressive newsletter list.

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Why My Blog’s Doing Okay: 3 Unexpected Answers

ProBlogger

Yesterday we were talking about how benchamrking your blog and your performance against those of others only goes so far to give ou an idea of “how your blog’s going.” As I said then, looking at others—other people, other blogs—even subconsciously for an indication of where you and your blog sit isn’t usually very helpful. I said then that today I’d give you some examples of areas where I think my blogging’s doing okay—things that have less to do with stats an

Blogger 39
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Why Kissing a Digital Baby is Better than Back-scratching a Super-famous Blogger

ProBlogger

This guest post is by Shamelle Perera of Better Blogging Ways. By now, it’s been engraved into every bloggers mind that relationships are the foundation of building a successful blog. Then, there is this “hush hush” unwritten law, “You should build strong relationships with established pro bloggers or blogosphere influences! Their links are like gold; a tweet or Facebook like will bring you a tsunami of visitors to your blog.” (Don’t get me wrong.

Blogger 39
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Blog Wise Tip 2: Know Your Motivations

ProBlogger

Every blogger has different motivations, but the interviews we completed as we developed Blog Wise showed how important it is to know what your motivations actually are. The bloggers we spoke to listed a range of motivations. The first was community and audience. Darren told us he’s motivated when he sees the community here at ProBlogger getting energy from his ideas.

Blog 39
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Revitalizing Dry Content: A Lesson in Engagement

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

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An Easy Way to Decrease Your Unsubscribe Rate

ProBlogger

This guest post is by Michael Alexis of WriterViews. Frustrated with unsubscribes on your newsletter? You aren’t alone. Most of the metrics associated with our newsletters are fun to watch. Subscribe rate going up? Cool. Open rate rising? Awesome. Clickthrough rate skyrocketing? Yahoo! Image by Bruce Berrien, licensed under Creative Commons. So, what is it about unsubscribe rates that is so darn frustrating?

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Blog Wise Tip 5: Manage Distractions

ProBlogger

Given their productivity levels, you might think that A-list bloggers don’t get distracted. The truth, as the interviews in Blog Wise show, is that they’ve learned to deal with distractions so that they don’t rule the day. Distraction #1: Social media. Is social media sucking up your time? Give yourself permission to spend a few minutes there, says Amy Porterfield.

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Premise 2.0 Released: Complete Digital Sales and Lead Generation Engine for WordPress

ProBlogger

I’m really excited today to see that the team over at CopyBlogger are announcing an update of their popular Premise software for WordPress users – and it is something that you will definitely want to check out if you are a WordPress Blogger who wants to: set up a membership area on your blog. you want to sell digital products from your blog. you want to generate leads for your email list.

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How to Succinctly Report a Blog Issue to Tech Support

ProBlogger

This guest post is by Matthew Setter of Malt Blue. How often do you find it happening to you? You discover an issue with your site, or one of your community members emails you to tell you about it, and soon you start to see tweets about it too. Maybe it’s as simple as an error message that detracts from the professional appearance of your site. Perhaps the contact form doesn’t send messages to your contact email address.

Blog 38
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Brain Fog HQ: Memory Enhancement Techniques for Professional Development

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha