Why You Should Embrace ‘Icky’ Sales and Marketing
Men With Pens
FEBRUARY 12, 2012
Icky. It’s a word that makes me shudder. I shudder because this juvenile term is being used by fully grown adults. Business owners. People who should by now know a little more professionalism and who should speak words a touch above my 7-year-old’s current lexicon. Really, people. Icky ? But using a childish term when you’re 40 or so isn’t what most turns me off.
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