Tina Dubinsky
NOVEMBER 26, 2018
Do you manage a self-hosted WordPress website? By now you should have encountered this year’s significant change, the WordPress Gutenberg Editor. After a frosty reception from the blogging community, it’s now scoring two-and-a-half stars on WordPress.org. Because it’s optional, many users have reverted to the Classic editor. In this article we’re going to discuss: Why.
Jeff Goins
NOVEMBER 27, 2018
There was a time when artists were commissioned to create for royalty and other wealthy patrons. While it isn’t widely done today, there is a way for you to become the patron of your own art and our guest will tell us how she did it. Cathy Heller is a musician, podcaster, entrepreneur and deep soul. In her own words, she helps people do the things they are called to do in a way that no one else can do them.
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Content Marketing Institute
NOVEMBER 6, 2018
? ?. Editor’s note: Given the ongoing need for brands to use social media strategically, we are sharing this article updated from its original publication last year. Concerned about how Facebook’s latest algorithm updates might affect your brand’s performance on the platform? Questioning where your Facebook ads might appear across its network of sites, including on Instagram and Messenger ?
Moz
NOVEMBER 15, 2018
Posted by randfish If you have an audience on YouTube, are you doing everything you can to reach them? Inspired by a large-scale study from Justin Briggs, Rand covers the top factors to invest in when it comes to YouTube SEO in this week's episode of Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab!
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
ThemeIsle
NOVEMBER 8, 2018
Everyone always talks about how helpful guest blogging is for growing your blog. But when you’re just getting started, it can be tough to know what you actually have to do to get your first guest post published. That’s what our guest blogging guide is here to help with. Guest posting around the web is. The post Guest Blogging Guide: 4 Steps to Get Your First Post Published appeared first on Themeisle Blog.
ProBlogger
NOVEMBER 29, 2018
The post What Do Your Blog Post Titles Say About Your Brand? appeared first on ProBlogger. This is a post by ProBlogger writing expert Ali Luke. If you’ve been reading ProBlogger for a while, you probably know the basics about writing blog post titles such as: Be clear and specific. Use numbers where appropriate. Use powerful words and phrases such as “how to”, “easy”, “quick”, “great”, “little-known”, and so on.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Jeff Goins
NOVEMBER 13, 2018
Have you ever been afraid to share something special about you? Our guest has, but her journey has shown her how to overcome that fear and stand beautiful in her uniqueness. Chloe Howard joins us on The Portfolio Life to talk about being born different, and what happened to give her the strength and courage to speak her truth.
Content Marketing Institute
NOVEMBER 20, 2018
? ? “Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them.”.
Moz
NOVEMBER 26, 2018
Posted by -LaurelTaylor- Around 2005 or so, corporate blogs became the thing to do. Big players in the business world touted that such platforms could “drive swarms of traffic to your main website, generate more product sales” and even “create an additional stream of advertising income” ( Entrepreneur Magazine circa 2006). With promises like that, what marketer or exec wouldn’t jump on the blog bandwagon?
ThemeIsle
NOVEMBER 6, 2018
There are a lot of ways to encourage people to visit your website. You can use search engines, paid ads, and of course, referrals. However, all these methods require you to put in some work if you want to see success, and that’s particularly true when it comes to referral traffic. Aside from publishing quality. The post 4 Actionable Tips to Boost Your Website’s Referral Traffic appeared first on Themeisle Blog.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
ProBlogger
NOVEMBER 12, 2018
The post 269: How Rowan Grew His Pinterest Following to More Than 300,000 in Two Months appeared first on ProBlogger. How a Blogger Uses Pinterest to Boost His Following. Welcome to the final episode of our Blogger Breakthroughs series. Today we share a story from Rowan Sims, Digital Photography School writer and ProBlogger podcast listener. Rowan’s also a landscape and travel photographer who uses his blog to teach readers how to improve their photography, as well as share his photo adven
Jeff Goins
NOVEMBER 20, 2018
Do you ever think about how you can be happier? Someone who knows is here to tell us! Our guest today, Alli Worthington, is sharing her knowledge on the how of happiness.
Content Marketing Institute
NOVEMBER 12, 2018
Editor’s note: Pam Didner recently authored the book Effective Sales Enablement for marketers. In this article, she shares that perspective with three ways content marketers can provide value to the sales team. Most content marketers focus on meeting marketing’s needs to build brand awareness, drive demand, or nurture prospects to convert them to qualified leads.
Content Marketing Institute
NOVEMBER 5, 2018
Editor’s note: You may have missed the original version of this article published a few years ago. Purpose-driven marketing is an even hotter topic today so we’ve updated the post and included some fresh examples. . Most marketers (and many businesses) recognize the value of developing content based on a shared interest in supporting a worthy cause or taking a stand.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Content Marketing Institute
NOVEMBER 16, 2018
Search is one of the most vital – and misunderstood – components of a content distribution strategy. The ongoing algorithm shifts initiated by the search engines make it hard to be confident that you’re doing everything you can to optimize content performance. As part of CMI’s new Mastering Content Marketing video series, we asked Courtney Cox Wakefield , digital marketing manager at Children’s Health, to share her view on trends shaping the search landscape, and the challenges and opportunities
Content Marketing Institute
NOVEMBER 21, 2018
? ? ? ? My teen daughter has not watched television since elementary school. She gets her news and entertainment from YouTube. While younger generations account for a lot of views, YouTube is ubiquitous across the generations, attracting 1.9 billion users each month. Every day, people watch over a billion hours of video. While viewers have an unlimited supply of videos to watch, it’s a different story for marketers.
Content Marketing Institute
NOVEMBER 7, 2018
Too many manufacturing organizations are still talking about themselves in the content they create. According to our new research, Manufacturing Content Marketing 2019: Benchmarks, Budgets, and Trends sponsored by IEEE GlobalSpec, only half of manufacturing marketers always or frequently prioritize their audience’s informational needs over their sales/promotional message while creating content. 51% of manufacturing marketers always or frequently prioritize audience’s needs in #content.
Content Marketing Institute
NOVEMBER 8, 2018
If you want to leverage search intent with SEO keywords on Google and other search engines, it’s best to balance the methods with the false hopes. In a moment, I’ll dive into the big intent types like transactional, informational, and navigational. Mostly, I want to share a perspective to help you suppress your excitement about choosing the perfect keyword scenarios for SEO.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Content Marketing Institute
NOVEMBER 13, 2018
From the Cambridge Analytica and Facebook scandal to the arrival of the EU’s General Data Protection Regulation (GDPR), 2018 has pushed data privacy into the headlines. Ruth Carter – internet, intellectual property, and business attorney – talks to CMI’s Chief Content Officer magazine about how marketers should adapt to a world far less forgiving and far more skeptical of the ways we capture and use data.
Content Marketing Institute
NOVEMBER 14, 2018
? ?. If you’re concerned about your Google rankings and website page load speed, you should keep them in perspective. Website developers and marketers buzz about page load time, especially because Google announced beginning this past July that speed is a keyword ranking factor for some mobile versions of websites. In a Google Webmaster Central Blog post , Zhiheng Wang and Doantam Phan write: The ‘Speed Update,’ as we’re calling it, will only affect pages that deliver the slowes
Content Marketing Institute
NOVEMBER 19, 2018
It seemed to happen overnight and with little warning: Video gaming grew out of its awkward phase, emerged from mom’s basement and confidently launched itself onto the social media scene – winning the attention of millions of active and deeply engaged viewers in the process. With the help of streaming media technology and a virtually unlimited ability for consumers to build social communities around the things they love, massively popular video games like Call of Duty and League of Legends have
Moz
NOVEMBER 29, 2018
Posted by Whitespark In the past year, local SEO has run at a startling and near-constant pace of change. From an explosion of new Google My Business features to an ever-increasing emphasis on the importance of reviews, it's almost too much to keep up with. In today's Whiteboard Friday, we welcome our friend Darren Shaw to explain what local is like today, dive into the key takeaways from his 2018 Local Search Ranking Factors survey, and offer us a glimpse into the future according to the local
Speaker: Tim Buteyn
Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.
Moz
NOVEMBER 12, 2018
Posted by tomcasano If your goal is to grow your organic traffic, you have to think about SEO in terms of “product/market fit.” Keyword research is the “market” (what users are actually searching for) and content is the “product” (what users are consuming). The “fit” is optimization. To grow your organic traffic, you need your content to mirror the reality of what users are actually searching for.
Moz
NOVEMBER 20, 2018
Posted by Whitespark It has been another year (and a half) since the last publication of the Local Search Ranking Factors, and local search continues to see significant growth and change. The biggest shift this year is happening in Google My Business signals, but we’re also seeing an increase in the importance of reviews and continued decreases in the importance of citations.
Moz
NOVEMBER 22, 2018
Posted by DiTomaso Organic and paid search aren't always at odds; there are times when there's benefit in knowing how they work together. Taking the time to know the ins and outs of AdWords can improve your rankings and on-site experience. In today's edition of Whiteboard Friday, our fabulous guest host Dana DiTomaso explains how SEOs can improve their game by taking cues from paid search in this Whiteboard Friday.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.
Moz
NOVEMBER 13, 2018
Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. As Barry Adams pointed out on Twitter recently, this move by Google is not exactly new, but it does feel like Google has suddenly placed their foot on the accelerator: I find it hilarious that SEOs are suddenly annoyed that Google is aggressively taking over some verticals with in-SERP features.
Moz
NOVEMBER 27, 2018
Posted by rjonesx. Correlation studies have been a staple of the search engine optimization community for many years. Each time a new study is released, a chorus of naysayers seem to come magically out of the woodwork to remind us of the one thing they remember from high school statistics — that "correlation doesn't mean causation." They are, of course, right in their protestations and, to their credit, and unfortunate number of times it seems that those conducting the correlation studies have f
Moz
NOVEMBER 8, 2018
Posted by willcritchlow Questions about URL structure and information architecture are easy to get confused, but it's an important distinction to maintain. IA tends to be more impactful than URL decisions alone, but advice given around IA often defaults to suggestions on how to best structure your URLs. In this Whiteboard Friday, Will Critchlow helps us distinguish between the two disparate topics and shares some guiding questions to ask about each.
Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion
In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha
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