February, 2013

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3 Simple Questions Your Website Should Answer

Men With Pens

Are you aware that your website may be costing you fistfuls of money? An eye-catching website design will set the stage for your business, obviously. But that powerful first impression only buys you a few seconds of attention. If what you SAY on your website gives visitors the wrong impression, you’re chasing potential clients away. And that problem is far more common than you think.

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Why Blogs that Allow Guest Posts Will Be Penalized in 2013

ProBlogger

This guest post is by Jeff Foster of WebBizIdeas. Just as low-level article directories (ezinearticles, articlesbase, and others) got hurt by Google’s Panda Update in 2013, I predict that Google will hurt sites abusing guest blogging in 2013. I don’t feel guest blogging is bad, nor that all bloggers who do it will be penalized by Google. SEOMOZ.org allows guest blogging and their rankings increased during the Panda update.

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The Art of Procrastination and How to Use it to Your Advantage

Men With Pens

Sure, I’ll admit it: I procrastinate. Not just a little; I’m a devoted procrastinator and I put everything off until the very last minute possible. Just ask my husband. And I’m not necessarily looking to cure my procrastination. But yeah, it causes me problems from time to time. The thing is that it’s something I do naturally. Without even thinking about it.

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Do You Refuse to Work for New Clients?

Men With Pens

“For that reason, I’m out.” If you’ve ever watched Dragon’s Den (or its U.S. counterpart, Shark Tank), you’re intimately familiar with that final verdict. It’s uttered by some very successful entrepreneurs when they decide a particular investment opportunity isn’t a good fit. So how often do you say it to your prospects?

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Why Being a Ghostwriter isn’t as Soul-Sucking as You Think

Men With Pens

Over the past few weeks, I’ve started down the path of “ghostwriting“ To be honest, I did not like the idea. I despised the whole concept of allowing someone to put their name next to my work. I loathed plagiarizers in school. I was baffled at how they could use someone’s work like that and still sleep well at night. How could I give my writing to someone else so they could slap their name on it?

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How to Win the Pitch When You Don’t Have One Ready

Men With Pens

“Pitch me.” Every now and then, I toss those words out to select people whom I think may be beneficial to my business. They seem engaged, smart and able to help me, so I offer them their chance to make me their client. Now, you’d think hearing those words (especially when uttered by someone like me to someone looking for work) would send business owners into a tizzy.

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A Valentine’s Gift to Make Your Day a Little Brighter

Men With Pens

Today is Valentine’s Day, and people all around the world are celebrating with chocolate, chick flicks, flowers, fine wine, and touching cards that say it all. I’d send each of you a card and some chocolate if I could, just to show my appreciation that you’re part of my readership. But if I did that, I’d be broke and living in a cardboard box.

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The Science of Storytelling: 6 Ways to Write More Persuasive Stories

ProBlogger

Guest post by Gregory Ciotti. When it comes to crafting “words that sell”, the research shows us that stories are among the most persuasive forms of writing out there. Persuasive writing is an essential part of blogging —there’s no two ways about it. So if you plan on selling anything, connecting† deeply with your readers, or going viral with a post that bares all about your life ( like Jon Morrow did ), you better be prepared to create stories that actually move people.

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Triple Your Facebook Likes in Two Weeks

ProBlogger

This guest post is by Samuel of Internet Dreams. Would you like some more cake after having a first slice? Most of us wouldn’t be satisfied with just one slice of cake, so we end going back to the table and grabbing a second one. Heck, some of us would go for a third or fourth slice if we could! For bloggers, the same goes for likes on Facebook.

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Common Creativity: Understanding the Rules and Rights Around “Free” Images on the Web

ProBlogger

We’re all familiar with the old adage: a picture is worth a thousand words. In some cases, a picture is worth a thousand dollars. Luckily, for those of us not interested in investing a small fortune for the use of an image on a small scale, there are options. Image by Jayel Aheram, licensed under Creative Commons Sites offering free copyright images are gaining in popularity throughout the blogging and web design communities alike, but they are by no means created equal.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Want a More Productive Week? Clean Your Darn Desk!

ProBlogger

Has anyone seen that phone number for my interview? I know I printed out a good-looking blog layout but I can’t seem to find it. I know I have that blog idea somewhere in this mess; was it written on a napkin? It’s referenced in a newspaper clipping, but which one? Where’s the thumbdrive I just had? If you have had any of these thoughts, I’ll bet you have a desk or work area that might need a little bit of improvement.

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How to Leverage Blog Comments to Increase Search Rank

ProBlogger

This guest post is by Jonathan Solis of NutraSol Natural Center. When the topic of getting blog comments for SEO comes up, your first thought would probably be to get links to your site by commenting on other blogs. Well, I usually don’t waste my time with that technique, because most comment links are no-follow anyway. And I want to bring focus to the comments on my own blog.

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Four New Ways to Monetize a Blog

ProBlogger

The ad industry is dead. Target will only buy remnant inventory. Federated Media, the darling of the online ad world, is just about vaporized. And media behemoth IAC is building a state-of-the-art ad sales system that will work like a trading floor where you don’t even know what content you’re buying—you only see the profiles of the people who are viewing the content right this second.

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The Dos and Don’ts of Weight Loss Blogging for Beginners

ProBlogger

This guest post is by Karol K. There’s a popular trend on the internet these days among people who have taken upon themselves to lose some weight. I’m talking about starting a weight loss blog. The idea in itself is perfect. You get a place to document your progress, talk about the things you’re doing, get additional motivation by interacting with other people through comments (also great for getting additional tips from them), and finally, you’re making your journey publ

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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20+ More Bloggers to Watch: The Readers’ Choice

ProBlogger

It’s been nearly a month since Bloggers to Watch in 2013 was published. We had a fantastic response, including some compelling recommendations via the comments section and around the web. Image courtesy stock.xchng user saavem This post presents all the bloggers that people have highlighted over the past few weeks. Mark Richards. If you want to read a genuinely very funny Dad blogger then you can’t beat Mark Richards.

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Behind the Scenes of a Successful Blog Acquisition [Case Study]

ProBlogger

I really love the idea of buying and selling websites. Recently I listed one of my blogs on Flippa , a marketplace for buying and selling websites, and sold it successfully. Then, I bought another blog outside of Flippa. Since we’ve already talked about selling blogs this week, I wanted to walk you through my buying experience today… Image by Flickr user quinn.anya, licensed under Creative Commons.

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The New Writer’s Guide to Evaluating Websites for Guest Posting Opportunities

ProBlogger

This guest post is by Traian of Pitstop Media Inc. Almost every article written after the infamous Panda and Penguin updates has suggested guest posting as a viable and effective technique to increase authority with search engines, improve organic search visibility, generate leads, and build authorship. As you can see, there are quite a few benefits to guest posting, but you have to do it right—start small and then grow big.

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7 Little-Known Strategies To Get Your Deadbeat Blog Working For You

ProBlogger

This guest post is by Jarom Adair of Solopreneur Marketing. “You lazy, ungrateful, good-for-nothing blog!”. You stare at the 0 comments accompanying each of your most recent posts. “All you do is sit around all day. I’m the one doing all the work around here!”. Blogs are supposed to bring you traffic, collect comments, and spread your name across the Internet as everyone happily shares the content you so painstakingly created.

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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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How Compassion Cures Writer’s Block?

ProBlogger

This guest post is by Brandon Yawa of BrandonYawa.com. If you are a writer, I don’t have to tell you how a dark shadow dubbed “writer’s block” hoovers over all your projects like Casper, but in the form of a not-so-friendly ghost. However, I assure you, this phenomenon known as writer’s block is not an apparition that needs a force like Ghostbusters to be removed.

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Blog Design For ROI: Keep On Fixing, Keep On Fixing

ProBlogger

This guest post is by Gab Goldenberg, author of The Advanced SEO Book. If you choose to redesign your whole blog in one go instead of adopting little improvements on a regular basis, the odds are that your redesign will be a brutal chore. Instead, I’d like to encourage you to review the posts in this series on Blog Design for ROI and pick one area in which you’d like to improve.

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How to Brand a Blog Product: Tips from the Pros [Case Study]

ProBlogger

Branding. We’re always talking about it, but too rarely do we stop to think about what it actually means. So today I thought I’d step through two great examples of blog product branding and see what tips we can take from these stories. The products I wanted to look at are conferences, which I mentioned in my last Blogging in Brief post. Image courtesy stock.xchng user gozdeo.

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Increasing Traffic and Engagement … with Fun and Games

ProBlogger

This guest post is by Danny Iny of firepolemarketing.com. When you blog all the time about a certain topic… …even if you’re still completely passionate about it… …it can sometimes get a little boring. You feel it as a blogger, and your readers may feel it, too. Now, of course, your readers can go elsewhere on the internet for new stimulation, but wouldn’t it be better if they stuck with you?

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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What Studying Haikus Taught Me about Writing Blog Posts

ProBlogger

This guest post is by Steve of Do Something Cool. A form of Japanese poetry, haikus have been around for hundreds of years. Blogging has been around for roughly two decades. . On the surface, these two different forms of writing don’t have anything to do with each other. But surprisingly, understanding haikus has taught me a lot about writing blog posts.

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The Beginner’s Guide to Outsourcing Video Content Production

ProBlogger

This guest post is by Leslie Anglesey of EssayTigers. Does it make sense for blog owners to include video in their posts? It sure does! Your posts should include all types of interesting content to engage and entertain readers, and this can definitely include videos. But rather than trying to do all of the work yourself, get smart about your time and consider outsourcing your video content by partnering with a reliable provider.

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Don’t Let Your Brain Destroy Your Blog Business

ProBlogger

This guest post is by Steve of thecodeofextraordinarychange.com. The U.S. General Accounting Office has estimated that purchases of equipment by the military that feature new technology are delivered on time and on budget just 1% of the time. 1. The worldwide scientific community has agreed unanimously that human activity on planet Earth is responsible for climate change, yet more than half of the people in the U.S. remain incredulous.

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Would You Buy or Sell a Blog? [Discussion]

ProBlogger

This week, we’ve looked at the blog sales market from all sides: the seller’s perspective. the buyer’s perspective. the perspective of the marketplace. We also spent some time yesterday putting a value on your blog. So today, I wanted to open the blog up to discussion. Has a blog or site you loved ever changed hands? How did it feel for you as a visitor to that site?

Blog 40
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Revitalizing Dry Content: A Lesson in Engagement

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

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ProBlogger Census: We Need You!

ProBlogger

It’s that time of year! We’ve set our plans , shifted our focus … and now we’re running our ProBlogger Census. I’d love to hear your feedback on the change of approach on ProBlogger, but I’m also really keen to hear what topics you’d like us to explore in the coming months. The 2013 ProBlogger Census is a short survey to capture your thoughts, ideas, and wishes so that we can help to serve you better in our blogging.

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Heavyweight Help: The Ultimate Guide to Selling Your Blog

ProBlogger

Did you know there’s a massive marketplace out there filled with people who want to buy your blog? Yep, your blog! Image courtesy stock.xchng user JMGRIFFIN. It’s really big business and you can make serious money if you know what you’re doing. In fact, some clever people make a pretty decent living just from building up blogs and then flipping them for $10k, $50k or even $100k+.

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The State of the Blog Sales Market: Interview with Andrew Knibbe of Flippa

ProBlogger

As blogs are increasingly recognized as business assets—or businesses in their own right—more entrepreneurs and publishers are looking to enter the blogosphere by buying a blog. And as we’ve already seen this week, in many cases, bloggers are happy to sell. While blogs are often bought and sold privately, to get a reliable overview of the blog sales market, we spoke with Andrew Knibbe, Operations Manager of Flippa.

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Why You Should Get Serious About Your Writing Schedule

Men With Pens

I’m not a self-schedule-oriented person. It’s far easier to stick to someone else’s schedule than your own. Self-discipline can be HARD. So when James told me that I need a daily writing schedule , I balked. I don’t want a schedule! I can’t guarantee where I’ll be at any single time. What if something else comes up? What if my child is home sick from school one day and I can’t write at my scheduled time?

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Brain Fog HQ: Memory Enhancement Techniques for Professional Development

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha