October, 2012

article thumbnail

How a Giveaway Ebook Benefits Your Business

Men With Pens

The unsung heroes of the writing world – first-time authors, business book authors, authors who’ve endured years of struggle, and comeback kids – are all resistant to the idea of giving their work away. After all, who buys the cow when the milk is free? Although it seems counter-intuitive, free books actually can boost long-term business potential. In today’s digital age, the best outlet is the eBook, which offers advantages other publishing opportunities can’t.

Writer 68
article thumbnail

Is Your Facebook Page in Danger of Deletion? Save Your Fans in 6 Steps

ProBlogger

This guest post is by James Dunworth of the Ashtray Blog. On the 28th August, shortly after getting our 14,000th follower on Facebook, we received one of those emails that makes your heart not just sink, but plunge through your stomach and crash onto the floor. Facebook had deleted our page from its network. In this post, I’ll provide some hard-won tips that’ll show you: how you can avoid losing your Facebook page. what to do if your page is deleted. why and how to diversify your traffic s

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Problem with Epic

Men With Pens

Epic. I can’t stand that word. More precisely, I can’t stand advice from gurus that says epic is what you should strive for. It’s all over: Write epic posts. Create epic content. Think of epic ideas. BE epic, for the love of Pete. Else clearly you’re a LOSER. Why should we strive for epic in the first place? Striving for “epic” leaves no room for improvement.

article thumbnail

How to Land More Clients and Boost Your Income by Teaching

Men With Pens

Get the wooden desks and dusty chalkboards out of your mind. This is the new age of teaching, and the opportunities to share your valuable knowledge, establish yourself as an expert, and extend your platform go far beyond traditional classrooms. Tons of professional writers offer consultations (in person, online, or by phone), e-courses, lectures, tutoring, coaching, conference presentations, and workshops in places as diverse as their own living rooms and large auditoriums.

article thumbnail

How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

article thumbnail

5 Goals Every Blogger Should Set Up in Google Analytics

ProBlogger

This guest post is by Eugen Oprea of EugenOprea.com. Do you want to build a successful business online? I bet you do. Now that I have your attention, what is the first and most important step that will help you achieve that? It’s important to know your audience and to build an awesome website that is fast and secure. It’s also important to have a social media presence and to write engaging articles.

Blogger 52
article thumbnail

6 Reasons Why Your Business Needs a Blog

ProBlogger

Last week’s Blogging in Brief post looked at a really surprising business blog post. In fact, this was a post from a government body, the Centres for Disease Control and Prevention—not the kind of place you might expect to have a raging sense of humor. Image courtesy stock.xchng user wagg66. Business blogging doesn’t have to be dull. Many business owners I speak to who aren’t bloggers scoff at the idea of having a blog.

Blog 51

More Trending

article thumbnail

The Only SEO Your Blog Posts Need

ProBlogger

This guest post is by The Blogger. Okay, I know you’ve read posts about SEO, PageRank, and other things we bloggers should all know about. This stuff is helpful, but it has come to overshadow some of blogging’s golden rules, like that original content is king. I doubt this fantastic blogger ever focused on “Search Engine Optimization,” yet her fan page is bigger than yours or mine will ever be.

article thumbnail

The Top 6 SEO Resources for Bloggers

ProBlogger

This guest post is by Matt Beswick. For anyone involved in SEO, staying on top of the game is a difficult task thanks to the unpredictable nature of the business. As a blogger, however, it’s almost impossible—all you want to be doing is writing great content and generating traffic, right? Just when you think you’ve got it all figured out, things change in the blink of an eye, so keeping tabs on the latest SEO witchcraft inevitably demands a lot of research off the clock.

Blogger 44
article thumbnail

5 More Reasons Why All Students Should Be Bloggers

ProBlogger

This guest post is by Hugh Grigg of East Asia Student. Guest blogger Michael White has already written an excellent article on student blogging , looking at the career benefits of blogging for students. He’s covered that area better than I could have (I’m still at university), but here I want to look at the fantastic potential of blogging right from the start of your course, and how it can help you with your studies. 1.

Blogger 44
article thumbnail

5 Essential Elements of a Successful Self-published Book

ProBlogger

This guest post is by Srinivas Rao of BlogcastFM. Self-publishing is a hot trend. People’s eyes are lit up by the possibility of actually making money from their content. But there’s more to it than throwing together a PDF, uploading it to Amazon, and waiting for a check to arrive in the mail. The most successful self published authors treat their books as if they’re working with a publisher.

article thumbnail

SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

article thumbnail

My Two-step Social Media Starter Plan

ProBlogger

This guest post is by Eric Binnion of Art of Blog. You can’t deny the power of social media. But, if you’re anything like me, then you also realize that effectively running social media accounts can take up tons of your time. That is, if you let it. I’d like to show you my streamlined, two-step process of curating great content, posting throughout the day, and keeping in touch with the different accounts I manage.

article thumbnail

Build Your List Before You Launch, Using Launchrock

ProBlogger

This guest post is by John Doherty of Distilled NYC. Are you a blogger, either part-time or full-time, who is seeking to launch a product? Or, are you a business owner who is looking to launch either a startup or a new product line? If so, this post is for you. We all dream of going viral with a product launch, but what if you can get the promise of a new product to spread across the internet so that you can gather the people who might be interested in your product when it actually does launch?

article thumbnail

How to Bore Your Readers to Death and Scare them Away

ProBlogger

This guest post is by Jack Samuelson. Blogging is no joke. There are millions of blogs, probably hundreds of millions of bloggers, and billions of articles online. Still, that does not mean everybody can blog effectively and run their own blog with success. So what about all those unsuccessful bloggers? Is the lack of popularity their own fault? Check out this short manual and find it out for yourself….

Blogger 43
article thumbnail

Three(ish) Techniques to Unborify Your Blog Posts

ProBlogger

This guest post is by Stephen Guise of Deep Existence. I’m working on a secret project, and it requires that I read studies. The information from the studies is absolutely fascinating, but they are run through a science machine that sucks the fun and life out of them. The verbose verbiage and dry delivery are brutal on the eyes. Fiction: people enjoy academic studies for the writing style.

article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

Got a Consulting Gig from Your Blog? Don’t Make this Big Mistake

ProBlogger

This guest post is by Bill Zipp of Billzipponbusiness.com. You’re so excited! The blog you’ve been writing faithfully, the list you’ve been building consistently, the newsletter you’ve been sending out weekly just paid off. You got a call from a reader who’s asked about the Holy Grail of blogging success: consulting. When you actually talk with this person, you get even more excited.

article thumbnail

How Small Blogs Became 6-figure Income Generators (and How You Can Do the Same)

ProBlogger

This guest post is by Patricia Rodriguez of Adsgadget. From its early beginnings in 1993 to its inevitable rise in the last few years, blogging has become part of our daily lives. Almost everyone has a favorite blog, a blog that they read first thing in the morning while taking the coffee, or a blog they wonder off to after reading the front page of the New York Times.

article thumbnail

Blogging in Brief: Smart Writing Techniques, Swipe Files, and Myths Dispelled

ProBlogger

This week, I’m kicking off a new, regular feature here on ProBlogger, called Blogging in Brief. The idea each time is to highlight a few cool, interesting, creative ideas that professional bloggers are implementing as potential inspiration for you. ProBlogger’s based upon a philosophy of sharing stories and learning from each other, so every couple of weeks, I’ll take a look at some of the trends, ideas, and innovative new techniques various successful bloggers are using, and w

Writing 42
article thumbnail

How to Work With Designers to Design Your Blog

ProBlogger

This guest post is by Rob Cubbon. Psychologists have long been aware of the halo effect —a situation in which our judgment of a person’s character is influenced by our overall impression of them. The same is true of websites. Rightly or wrongly, we judge a website first and foremost by the way it looks. Think of your favorite blog and close your eyes for a second.

article thumbnail

Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

article thumbnail

Build Your Brand to Get Paid Speaking Gigs

ProBlogger

This guest post is by Valerie Khoo from www.ValerieKhoo.com. This article is the third of a three-part series on how to build your brand through your blog and get paid for your creative output and expertise. The first two parts were about How to build your brand to get paid to write for magazines and How to build your brand to get a book deal. Jon Bon Jovi feels it all the time.

Brand 41
article thumbnail

Find the Ideal Frequency for Blogging and Email Marketing

ProBlogger

This guest post is by Francis Santos of Benchmark Email. Blogging and email marketing are a lot alike. Okay, a lot might be stretching it, but they do share some similarities. For example, both are easy for beginners to use, are generally inexpensive, and great for business. Another quality these two internet-powered vehicles share is the importance of frequency.

article thumbnail

What New Bloggers Can Learn From Some of History’s Greatest Minds

ProBlogger

This guest post is by Kate Miller of BestWebsiteHostingServices.org. Today’s new bloggers are a fortunate group. The blogging community is swarming with a plethora of experienced bloggers who they can turn to for advice, tips and DIY tutorials. These bloggers are the thought-leaders, renegades and early-adopters of the industry. Turning to them to learn the ropes of the blogosphere is a no-brainer.

Blogger 41
article thumbnail

A Basic Visual Design Guide for the Visually Incompetent

ProBlogger

This guest post is by Anabelle of Read, Write, Live. Have you ever woken up one day, looked at your blog’s header and other visual elements, and thought, “My, this is ugly!” You need a visual redesign. What to do? There are two solutions to this problem: you hire a designer to work on your new visuals from scratch, or you try to do it yourself.

Text 41
article thumbnail

Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

article thumbnail

Weekend Project: Learning to Fail

ProBlogger

This weekend, we’re taking a different approach with our weekend project, and touching on a topic that I think is overlooked a lot in blogging. Image courtesy stock.xchng user michaelaw And that’s failure. In a world like this, where it’s so easy to try new things out— new social networks , new product ideas , and so on—it’s also very, very easy to fail.

article thumbnail

How to Score a Job on the ProBlogger Job Board

ProBlogger

This guest post is by Jason Bacchetta of Life’d. After posting quite a few jobs on the ProBlogger Job Board , I’ve come to realize that a number of pet peeves affect my decision as to whether or not an applicant gets hired. Although some jobs receive upwards of 500 applicants, few of those people will follow these twelve easy steps to scoring the job.

Finance 41
article thumbnail

Find—and Use—Your Blogging Freedom

ProBlogger

This guest post is by Jon Rhodes of Affiliate Marketing Tips. Isn’t the idea of being a full-time blogger great?! You control your own time, and answer to nobody. You don’t have to ask someone for permission if you want to take some time off, or go and pursue a new idea you’ve had. There are many perks to being a full-time blogger.

Blog 41
article thumbnail

When You Don’t Have “One Reader”: Writing for a Diverse Blog Audience

ProBlogger

“Write for one reader” is advice we hear often in the blogosphere, and it can be a useful way to get a consistent voice going on your blog. But the longer you blog, the more likely you’ll be to get to know your readers, and the more diverse their needs may seem. Or perhaps you’re blogging in a niche whose readers, while they’re united on some fronts, have deeply divided opinions on certain aspects of your topic.

article thumbnail

Revitalizing Dry Content: A Lesson in Engagement

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

article thumbnail

How to Make Your Vlog Go Viral

ProBlogger

This guest post is by Chloe Spencer of NeopetsFanatic.com. Who said vlogs are the only blogs that should have video blog posts? All blogs should incorporate different types of media in their posts, because not all of your viewers stay interested in a blog that never switches up the way it posts its content. Rich media blog posts tend to capture a large amount of readers, especially if you post your video using YouTube , which expands your audience from the readers of your blog to your YouTube

article thumbnail

How to Work With Technical Contractors

ProBlogger

This guest post is by Neil Matthews of wpdude.com. The majority of work to run a WordPress blog can be done by non-technical people, but about 20% of the work requires in-depth knowledge of the technology that sits underneath the hood of a WordPress site. This is when many blog owners call in technical support from developers. There is a good chance that you have never hired someone to provide technical support for your blog, so this post is designed to give you pointers to successfully work wi

article thumbnail

How to Handle Guest Post Rejection

ProBlogger

This guest post is by Tapha Ngum of MyAppTemplates.com. So, you agreed on a topic to write about for a blog with the blog owner or editor, and you’ve just spent eight hours writing and editing it. You’ve done all the right things—read the submission guidelines, and double-checked your post for spelling mistakes, and you’re sure you’ve done a good job.

Post 40
article thumbnail

Does Your Blog Have a Mission Statement?

ProBlogger

This guest post is from Adam Gottlieb of The Frugal Entrepreneur. These days, if you go on a search for the magic formula that will make your blog successful, you’ll find no shortage of advice. Plenty of people are all too happy to tell you how to run your blog. But, while some of this advice may be helpful, you may find that a lot of it simply is not.

Blog 40
article thumbnail

Brain Fog HQ: Memory Enhancement Techniques for Professional Development

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha