Neil Patel
MARCH 3, 2020
Podcasting. You’ve heard about it before and I bet you’ve even listened to a handful of podcasts. But you probably haven’t created one yet. Just think of it this way…. There are over 1 billion blogs and roughly 7 billion people in this world. That’s 1 blog for every 7 people…. On the other hand, there are roughly 700,000 podcasts. That means there is only 1 podcast for every 10,000 people or so.
Content Marketing Institute
MARCH 4, 2020
You don’t need the deepest pockets to create strong visual content. Follow this advice that covers three budget levels from low to high – $5,000 or less; $5,001 to $29,999, and $30,000-plus. Continue reading → The post How to Do Visual Content With Low, Medium, and High Budgets appeared first on Content Marketing Institute.
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Jeff Goins
MARCH 2, 2020
We don’t need more books in the world; we need better books. We don’t need another mystery novel or cancer survival story or career advice tome. We don’t need another seven steps or four laws or twelve rules for anything, really. Sorry. We just don’t. The world is full of bad books, and we don’t need any more of them. This is a job. It’s a calling, a sacred responsibility that ought to be taken seriously.
Moz
MARCH 1, 2020
Posted by LilyRayNYC While Google’s mission has always been to surface high-quality content, over the past few years the company has worked especially hard to ensure that its search results are also consistently accurate, credible, and trustworthy. Reducing false and misleading information has been a top priority for Google since concerns over misinformation surfaced during the 2016 US presidential election.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Pronto Marketing
MARCH 2, 2020
Anyone who has worked alongside or has otherwise interacted with a digital marketing expert or SEO specialist is almost certain to be familiar with the oft-repeated saying that follows: “ Content is King.”. Although most have heard the phrase on more than one occasion, not everyone is familiar with its origin or its longevity. Perhaps it should come as no surprise that the expression — which is now much more akin to a maxim or mantra — was originally popularized by Bill Gates, who wr
Content Marketing Institute
MARCH 3, 2020
You’re facing deadlines. You have multiple pieces to write. Maybe you’re just sick of the assignment taking so long. How can you write faster and still do it well? Here’s some help. Continue reading → The post You Can Write Faster With This Guide appeared first on Content Marketing Institute.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Moz
MARCH 5, 2020
Posted by rjonesx. Negative SEO can hurt your website and your work in search, even when your rankings are unaffected by it. In this week's Whiteboard Friday, search expert Russ Jones dives into what negative SEO is, what it can affect beyond rankings, and tips on how to fight it. Click on the whiteboard image above to open a high resolution version in a new tab!
Content Marketing Institute
MARCH 2, 2020
You’re familiar with Google Docs and Sheets, but have you used Google Data Studio? The free tool lets you turn data into eye-catching visuals and easy-to-read reports. Learn how to use it and your audiences will thank you. Continue reading → The post How to Visualize Data With Google Data Studio appeared first on Content Marketing Institute.
Content Marketing Institute
MARCH 5, 2020
How do you produce more high-quality, on-brand visual content in a timely and budget friendly way? You need to get agile about your tooling. Here are six pipelines that can fill your brand’s image pool. Continue reading → The post 5 Alternatives to Make Stock Photography a Last Resort appeared first on Content Marketing Institute.
Content Marketing Institute
MARCH 6, 2020
This week Robert Rose ponders silence – if we’re spiraling into it and what we can do about it. He talks Salesforce’s acquisition of The CMO Club community and chats with Jason Miller on creativity as our only real edge. Continue reading → The post Why You Should Have Opinions and Embrace Creativity [The Weekly Wrap] appeared first on Content Marketing Institute.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
Moz
MARCH 2, 2020
Posted by MiriamEllis. When was the last time you relaxed with a client? As a local business consultant, I know that deeper marketing insights can be discovered when you set aside formality and share experiences: a moment, a laugh, a common bond. When I’m looking for ways to make life easier for a client, I sometimes reflect on ancient practices like yoga, tai chi, and mindful breathing, which are increasingly understood as beneficial to human health.
Moz
MARCH 3, 2020
Posted by Domenica You’ve produced a piece of content you thought was going to be a huge success, but the results were underwhelming. You double and triple checked the content for all the crucial elements: it’s newsworthy, data-driven, emotional, and even a bit controversial , but it failed to “go viral”. Your digital PR team set out to pitch it, but writers didn’t bite.
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