Content Marketing Institute
MARCH 17, 2020
Your editorial calendar is set. Then, something happens that’s out of your control. At first, the headlines don’t impact your brand. Then they do. What should happen with your content marketing? Continue reading → The post Should the News Disrupt Your Content Calendar? Here’s How to Decide appeared first on Content Marketing Institute.
Jeff Goins
MARCH 17, 2020
“What did you do with this crisis?” This may be what our children ask us about this time. And as you'll see, a crisis is an opportunity to create something new. Links from this episode: If you are a creator and in financial need, check out this fund that ConvertKit just created. Also, if you have the means to contribute, please do that. I’ll be making a donation later this week as I know these are hard times for many of my friends.
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The Daily Egg
MARCH 18, 2020
In any ad, everything depends on the headline. It’s why some copywriters are known to spend 50% of their time on just. The post How to Create Winning Headlines in 9 Simple Steps appeared first on The Daily Egg.
Moz
MARCH 15, 2020
Posted by Alex_Ratynski For local businesses today, there are numerous different ways to market your brand online. The majority of your potential customers still use Google to find local businesses near them — businesses where they will spend their hard-earned money. In fact, 80% of searches with “local intent” result in a conversion. This begs the question: “What’s the best way to catch the attention of local searchers on Google?”.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Content Marketing Institute
MARCH 18, 2020
Take a fresh look at how your photos, videos, and graphics do the talking for your brand. Here are some of our top visual content tips – with examples – to help you find or reinforce your signature visual style. Continue reading → The post How to Create Visual Content That’s Worth a Thousand Shares appeared first on Content Marketing Institute.
ProBlogger
MARCH 19, 2020
The post How to Get First-Time Visitors Interested in Your Blog appeared first on ProBlogger. Last week we talked about to getting the word out about your blog so people will visit. This week I want to talk about the next stage of warming them up and turning them into raving fans: getting them interested when they do visit. You only to have to look at your bounce rates in Google Analytics to see how often people visit your blog and then leave.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Moz
MARCH 19, 2020
Posted by rjonesx. Modern SERPs require modern understanding. National SERPs are a myth — these days, everything is local. And when we're basing important decisions on SERPs and ranking, using the highest quality data is key. Russ Jones explores the problem with SERPs, data quality, and existing solutions in this edition of Whiteboard Friday. Click on the whiteboard image above to open a high resolution version in a new tab!
Content Marketing Institute
MARCH 19, 2020
Zero-click searches, sponsored listings, featured snippets, and more. With all that happening on Google, how can your content battle search engine results pages? Put on these SEO boxing gloves. Continue reading → The post Rise Up in SERPs With the Right SEO Content appeared first on Content Marketing Institute.
Neil Patel
MARCH 17, 2020
By now you have heard about the Coronavirus. The sad reality is that it is spreading quickly and will continue to spread for a while. Did you know that we are getting roughly 13,000 new cases a day and it’s growing fast ? No one really knows how many people will be infected (or will pass away sadly), but it has caused the global stock markets to crash, which means as a business (or even a marketer), you will be affected.
Content Marketing Institute
MARCH 16, 2020
The content production process seemed like a never-ending series of hurdles. But that changed when this content marketing team armed themselves with the right process and helpful tools. Here’s how. Continue reading → The post Helpful Tools to Streamline Your Content Production Process appeared first on Content Marketing Institute.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
Content Marketing Institute
MARCH 20, 2020
This week, Robert Rose thinks we all need to watch our tone, gives an unexpected perspective about what you should do and think now about future in-person events, and points to the magic of ghostwriting. Continue reading → The post The New and Future Reality of Virtual Events [The Weekly Wrap] appeared first on Content Marketing Institute.
Moz
MARCH 17, 2020
Posted by briangormanh If you’ve been an SEO for even a short time, you’re likely familiar with Google Search Console (GSC). It’s a valuable tool for getting information about your website and its performance in organic search. That said, it does have its limitations. In this article, you’ll learn how to get better-connected data out of Google Search Console as well as increase the size of your exports by 400%.
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