Sat.Feb 25, 2023 - Fri.Mar 03, 2023

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New Freelance Writers Are Struggling Financially (30% Are Earning Less Than $10/hr in The First Year)

Elna Cain

This is shocking! I discovered that the true answer to how much new freelance writers make remains low – $10/hour. Writers are struggling financially, and I think I know why. And even though the report was done a few years ago, I suspect the low rate remains today. It’s not as easy as saying it’s because of AI taking over or that, collectively, businesses just don’t want to pay for writing.

Freelance 211
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How to Get Emotion on the Page: 2 Most Critical Tactics

Jane Friedman

Photo by Giulia Bertelli on Unsplash Today’s post is by regular contributor Susan DeFreitas ( @manzanitafire ), an award-winning author, editor, and book coach. Join us on March 8 for the online class The Heart of Story. The great Maya Angelou once said, “At the end of the day people won’t remember what you said or did, they will remember how you made them feel.

Writer 136
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How to Write a Case Study (That Actually Closes Deals)

Animalz

Blindfold a dozen marketers. Ask them to describe the guiding principles of a case study. You’ll hear the same answers again and again. Make the customer the hero of the story. Follow a recognizable format — something like problem, solution, results. Back up your claims with evidence, be it a quote, data point, or anecdote. So why are persuasive, wallet-opening case studies so darned rare?

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Don’t set your fees based on the “morning you” you see in the bathroom mirror.

Nick Ursborne

If you’re anything like me, you’re not at your most impressive when you look in the mirror each morning. This is all fine and normal, so long as you don’t mix “morning you” with “professional you”. And yes, it matters a great deal that you create a quite separate professional persona. As a freelance writer I have gone to considerable trouble to position myself as a true expert.

Freelance 202
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Is Freelance Writing Safe from AI of the Future? The Impact of Technology, Opportunities & Challenges

Elna Cain

Right now, you’re probably feeling threatened. Maybe you want to give up freelance writing before you even start. Why this feeling? It’s all about generative AI, and you are worried if freelance writing is safe from AI now and in the future. I hear ya! The impact of the new technological advancement is a central focus for many new freelance writers and copywriters – and it should be.

Freelance 189
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You Need a Blogger. Here’s Why.

Melanie Saxton

If you wonder why you need a blogger, there are plenty of good reasons to invest in one. Business blogging (done right) feeds the search engines and draws traffic to your site. It’s an important part of your marketing strategy. Your keyword-rich, optimized web copy helps your site be found by online customers. Hard-Working Websites Have Hard-Working Blogs In a competitive market, a stagnant website does very little except act as a placeholder for your business.

Blogger 130

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Make a big splash a few times a year. Or fade from view.

Nick Ursborne

It’s hard for freelancers to maintain a high level of visibility. For the most part, our clients and prospects think about us only when they need us. Day-to-day, their attention is more likely to be focused internally, on their own company and colleagues. How do we get around this? What steps can we take to become more visible? How can we stay top of mind?

Freelance 172
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Content Marketing Goals: How Many & Which Ones

Ahrefs

First, it mistakes goals for outcomes of content marketing. Second, you shouldn’t design to hit only one of those “goals” because it can hurt content quality.

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Business Trade Books of All Kinds — Why Not Write Yours?

Melanie Saxton

There are a hundred and one good reasons to write business trade books. Elevating your brand, highlighting your goods and services, and establishing yourself as a subject matter expert are among the top. Whether you offer flooring options, countertops, cabinets, kitchen and bath renovations, or even appliances — your marketing narrative can (and should) be captured on your blog, and, better yet, a book!

Writing 130
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How To Transfer A Domain Name in 7 Simple Steps

Quick Sprout

Transfer your domain easily by signing up with GoDaddy and centralize all your domains in one place. Right now, you can transfer a domain for as low as $9.99 and get free registration for a year. Get started today. There are many reasons you might want to transfer a domain. Maybe your web hosting plan has gone up, or you don’t like the support your host is giving.

Website 122
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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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5 Misunderstood Best Practices in Content Marketing

Content Marketing Institute

Almost everybody loves best practices. But too many equate “best” with “infallible” or “in every circumstance.” Have you ever fallen into one of these five best practice traps in content marketing?

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How to Submit a Guest Post Successfully in 12 Steps

Blogging From Paradise

(Updated 3-2-2023) Are you a blogging veteran who wants to know how to submit a guest post after being rejected more times than […]

Post 133
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Realtor Books — Writing About Your Real Estate Business

Melanie Saxton

Real estate professionals with fascinating personal backstories are the perfect future authors of Realtor Books. What drew them to the real estate marketplace? What journeys did they experience in childhood that piqued an interest in dwellings, buildings, lots, architecture, interior design, and landscaping? What tips can they offer home sellers in a competitive marketplace?

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eFax vs. HelloFax

Quick Sprout

Many people believe that faxing is an outdated technology, and they’re right–to an extent. The use of traditional fax machines and paper documents is on the decline, but it isn’t leaving without a replacement. There are plenty of reasons to use digital faxing, including fewer costs and an easier way to send documents. When it comes to selecting a service for digital faxing, two options come up frequently: eFax and HelloFax. eFax and HelloFax Compared to the Best eFax and HelloF

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Freelance Isn’t Free Passes in Los Angeles

Freelance Union

Los Angeles freelancers just got new protections from their City Council! Last Friday, the city of LA adopted new legislation which secures legal rights and protections for freelancers. The new law stipulates that any contract of $600 or more between a worker and an employee must be in writing, and containing a date by which the worker must be paid.

Freelance 113
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Send Emails With Confidence: 3 Ways Grammarly Improves Your Emails

Grammarly

Writing clear and professional emails can improve how competent you appear in the eyes of your colleagues, clients, or managers. However, this means emails can often be a source of anxiety and insecurity, especially because you can’t clarify a mistaken word or sentiment, read the recipient’s reaction in real time, or rework the email after you hit send.

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Housing Market Books — Realtors are the Ultimate Experts on Housing Trends

Melanie Saxton

There is no better person than a Realtor to write housing market books. True, economists and the financial sector report on the real estate market from their particular lenses, but the experts in the trenches are brokers and real estate professionals. These types of books don’t need a heavy word count. They can be written in a series and updated as needed as the real estate market (and interest rates) continue to fluctuate and adjust.

Marketing 130
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Clams, Wagoneers, and Harings: Creativity Is Even More Important in an AI World

David Meerman Scott

Artificial Intelligence engines that generate text such as ChatGPT use large language models, which I like to think of as simply math applied to data (in this case text). These tools calculate the most likely next word to create sentences. When everyone is going predictable with AI, creative writing stands out!

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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Get Paid To Read Books You Love: 10 Viable Options You Can Pursue Today

Make a Living Writing

If you want to get paid to read books, the good news is, you have many options to do so. It’s not every day that readers exchange engaging in their favorite pastime for payment, but it is a viable way to make some income on the side. Whether you want to start smaller by writing short reviews, wade into deeper waters with blog-length reviews, or choose to make a living proofreading or acquiring books, we’ve got you covered.

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Closing: Infinity Deal Ends Tonight!

AWAI

Today is your final day to lock in lowest pricing on lifetime Infinity membership and your LAST CHANCE to claim 12 months of spending credits and deduct them from your membership fee — a perk that can save you thousands!

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Reverse Mortgage Books — Why Writing One Today Can Update Audiences

Melanie Saxton

I learned a lot by writing the article below, and it brought to mind the need for more current and clarifying reverse mortgage books. These mortgages are not what I initially thought. They can be a useful method for tapping home equity for certain homeowners who are 62 years of age and older. If you are a professional in the home lending market and specialize in reverse mortgages, consider the value of reverse mortgage books.

Audience 130
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Resource Page Link Building: The Only Guide You Need

Ahrefs

How popular? According to Aira’s 2022 State of Link Building Report, 24% of SEOs use it: Here are three reasons why: In this guide, I’ll explain how to build links from resource pages in three simple steps.

SEO 105
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Revitalizing Dry Content: A Lesson in Engagement

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

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International Bestsellers, February 2023

Publishing Trends

Every month, Publishing Trends runs fiction international bestsellers lists from four territories–France, Germany, Italy, and Spain. This month, our four regular territories are joined by two more: Bulgaria and Norway. Those books that have been published in English are listed with their official English-language title. All others are translated as literally as possible from the original.

Retail 105
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Starter Kit For Writers – Last Chance To Grab It!

AWAI

Today is your LAST CHANCE to grab The Writer’s Starter Kit for only $49! It includes all the tools, templates, resource lists, guides, and fee schedules you’ll need to launch and run a successful writing business.

IT 105
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Home Preparedness Books — Considering Sharing Your Expertise in a Book!

Melanie Saxton

The time to write home preparedness books is now! If you are a subject matter expert on the topic, consider putting together a manuscript on disaster prevention, safeguarding the home, and what to do when the worst happens, such as natural or manmade emergencies. These types of books are not only helpful to audiences but also help propel your marketing initiatives.

Insurance 130
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The One Email Metric You Need to Track

Ann Handley

Source : Grosset & Dunlap A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * * That’s a quote from Paulo Coelho, Buddha, or The Little Engine That Could , the classic children’s tale of a small train that persevered in pulling a heavy load over a mountain after bigger, lazier engines tapped out.

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Brain Fog HQ: Memory Enhancement Techniques for Professional Development

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha

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Start With Content To Deliver a Successful Integrated Marketing Strategy [Rose-Colored Glasses]

Content Marketing Institute

Content teams face increasing demands to create. But what rarely comes after those requests is an interest in uniting for an integrated marketing strategy. Robert Rose shares why that’s a big mistake and how to change it.

Marketing 102
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Living the Writer's Life: Brian Whitaker

AWAI

We first interviewed Brian Whitaker a decade ago, right after he’d left a successful career as a marketing manager for life as a Barefoot Writer. At the time, Brian reported corporate life had been keeping him from his family, community, and other interests. He wanted balance. Find out how, 10 years later, he not only found that balance but said goodbye forever to the feast-or-famine cycle and is thriving with new projects and tools (including AI!).

Writer 105
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Outdoor Architecture Writer and Editor — Softscaping, Hardscaping, and Glowscaping

Melanie Saxton

Taking assignments as an outdoor architecture writer is one of the many hats I wear in the magazine realm. The article below shares backyard landscaping tips from softscaping to hardscaping and glowscaping inspiration. It also brings to mind the businesses that could use case studies, white papers, and corporate books to promote their business. Perhaps you simply need your website content edited and optimized.

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Are Social Reels Relevant for Brands?

Contently

Chalk it up to our shrinking attention spans, but short-form video is thriving. It’s not surprising: We like to multi-task, and we like quick hits. So if you want something that will grab a consumer’s attention for a hot minute, video is key. Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023.

Brand 101
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How to Start a Pool Cleaning Business in 7 Simple Steps

Quick Sprout

If you’ve ever taken care of a pool, you know it’s a chore—hours in the sun struggling with equipment and messing with toxic chemicals isn’t many people’s idea of fun. But the best business ideas solve a problem for someone, so learning how to start a pool business is a great way to help pool owners and businesses with pools solve that very problem–they will gladly pay you, so they don’t have to deal with their own pool care!

Insurance 101