Sat.May 14, 2022 - Fri.May 20, 2022

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Your Ideas Matter: Here’s 3 Reasons Why

Positive Writer

For the longest while, I thought I knew the answer to the question: How to stand out? I thought it meant being better than everyone else, more talented, and brilliant,… The post Your Ideas Matter: Here’s 3 Reasons Why first appeared on Positive Writer.

Writer 162
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What is my Process When Working with Agencies?

Agency Content Writer

This is the most asked question on my initial calls with prospective clients. My process for working with agencies begins with a call where we discuss the needs of your agency, my process when working with agencies, and ideas for how we can work together. Whether I am writing for your agency website or your client’s website, here’s how the process works.

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How To Choose the Best Distribution Channels for Your Content

Content Marketing Institute

Thoughtful distribution gives your content its best chance of achieving success. But how do you know which channels and platforms to use? Follow this guide to ensure your choices align with your marketing goals and audience needs.

Content 135
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How to Overcome Writer’s Block with Neuroscience

CopyBlogger

When you’re learning how to overcome writer’s block, it can be helpful to keep in mind that there are approximately. Continue Reading. The post How to Overcome Writer’s Block with Neuroscience appeared first on Copyblogger.

Writer 125
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Why Is It So Hard To Ask For More Money?

Write Out Loud

Especially for women and freelancers. Continue reading on Write Out Loud ».

IT 130
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2022 Annual Conference: AIIP Awards Ceremony

AIIP

By Ulla de Stricker The 2022 AIIP awards were given out at our annual conference on April 27th by Awards Chair Arthur Weiss to deserving individuals who have helped strengthen AIIP. It was his special task to give himself one of the awards! Many thanks are due to those who took part in the nominating… Read More » The post 2022 Annual Conference: AIIP Awards Ceremony appeared first on AIIP Connections Blog.

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Blog Content Writing Service: 5 Steps to Drive Organic Traffic

411 Writers

Blog Content Writing Service: 5 Steps to Drive Organic Traffic. According to a study, organic search drives 51% of traffic for B2C and B2B websites. This indicates that you need to ensure that your blog SEO is powerful enough to draw a maximum number of visitors from the search engines like Google, Yahoo, or Bing. Let’s take a look at the five steps that will improve organic traffic for your blog: 1.

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How to become a direct response copywriter

Copify

Direct response copywriting can be a rewarding career, allowing you to help companies reach their targets with the power of your words. The post How to become a direct response copywriter appeared first on Copify Blog.

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How to Promote Affiliate Links in Blog Posts (Ethically!)

ThemeIsle

Affiliate marketing is one of the most popular ways to make money online. Joining programs and partnering with brands is easy enough – the challenge is learning how to promote affiliate links without coming across as pushy. The post How to Promote Affiliate Links in Blog Posts (Ethically!) appeared first on Themeisle Blog.

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Are You Overselling the Power of Data? [Rose-Colored Glasses]

Content Marketing Institute

Content marketers often oversell the power of data. Then, when you need buy-in for an innovative endeavor, executives want to know what the data says. Think about how to change from a data-driven model to one that allows for new ideas, too.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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How To Write An Argumentative Essay: Tips To Make It Stand Apart From The Crowd

Content Writing

Some college students may war with regard to understanding how to write an argumentative essay because it would seem too complicated and multilayered. We’re right here to help you, so don’t worry. Argumentative essays are commonly assigned to students on SAT, ACT, IELTS, and TOEFL tests. This form of paper also can be assigned as coursework. Learning how to write an argumentative essay and this style of writing is the start of your journey to getting the grades that you deserve.

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How Silver Oak Cellars Created Passionate Fans Over Fifty Years

David Meerman Scott

In 1972, Silver Oak Cellars was founded in the emerging Napa Valley wine district of California to craft age-worthy 100 percent cabernet sauvignon at a time when people thought France made the best wines. Since then, the company’s focus on its fans is as important as the quality of its wine in building lasting success.

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How to Disavow Backlinks in Google Search Console (Beginner’s Guide)

ThemeIsle

Trying to figure out how to disavow backlinks in Google Search Console to get rid of junk links? Overall, most of the time, you’re probably focused on attracting backlinks to grow your site. But at the same time, having low-quality backlinks can actually have a negative effect on your site’s rankings in some situations. The post How to Disavow Backlinks in Google Search Console (Beginner’s Guide) appeared first on ThemeIsle Blog.

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How To Win Content Friends (and Keep Their Ideas Pouring In)

Content Marketing Institute

Isn’t it frustrating when someone asks for your input and then never says whether anything came of it? Don’t be that person. Try this step-by-step plan to keep you in good standing with your content advisors – and their good ideas flowing.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Brand Awareness Campaigns – Are They Smart for you??

Spectrum Net Designs

Brand Awareness Campaigns – Is it Smart for you? Whether you are a startup just trying to build a name for yourself in a crowded market, or you are trying to rebrand an old company, you can benefit from a brand awareness campaign Have you been running paid ads and having a difficult time getting […]. The post Brand Awareness Campaigns – Are They Smart for you??

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What Is Active Voice in Writing and Why Should You Use It Often?

Content Writing

When people read what you’ve written, they analyze the meaning through your writing tone. This tone resembles your voice when you are speaking with them. You may write some sentences in active voice while others in passive voice. It all depends on how you want to convey the information. So, what is active voice in writing ? You can consider a sentence like ‘The girls ate desserts’ as an example of active voice.

Writing 52
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Counselling Tutor Landing Page & Email Sequence

Creative Little World

I was asked by Ken Kelly from Counselling Tutor to write copy for their Counselling Study Resources landing page and an email sequence to help drive sales to the page. When I first spoke with Ken he mentioned he had worked with copywriters before but had not found one that created the right copy for their brand. As part of my process, I make sure I take time to get to know my client and understand their target audience, this helps me create copy that best reflects them and their business, while

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4 Content Marketing Goals That Really Matter to the Business

Content Marketing Institute

Too often, content marketers set goals that their business leaders don’t care a lot about. (Brand awareness, anyone?) Here’s how to speak their language and set goals better connected to the business.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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5 Standout Examples of Unique Content Created For Software Clients

Brafton

In the software industry, it’s vital that your content is just as great as your products or services. Explore 5 of our most recent standout client examples here.

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Parts of Speech

Grammar Underground

Nouns, pronouns, verbs, articles, adjectives, adverbs, conjunctions, and prepositions are the building blocks of communication. Here's a quick overview. The post Parts of Speech first appeared on Grammar Underground with June Casagrande.

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Cairngorms Activities Website Copywriting

Creative Little World

Having worked with New Forest Activities for years, I was thrilled when they asked me to write the copy for their new business venture, Cairngorms Activities. The successful New Forest Activities recently bought the new activity centre in Scotland. Cairngorms Activities will benefit from the expert knowledge and high quality activities that the New Forest enjoys.

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Protect Your Content With a More-Secure CMS [Sponsored]

Content Marketing Institute

When it comes to cyber safety, the protective measures your CMS takes can mean the difference between a seamless customer experience and serious breaches of trust. Let’s explore how to select CMS tech with greater confidence.

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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Go Beyond Blogging – Multi-Channel Marketing via Online Media

ProBlogger

The post Go Beyond Blogging – Multi-Channel Marketing via Online Media appeared first on ProBlogger. Photo by Timo Volz on Unsplash. This post is the 5th in a series of posts by Hendry Lee. Check out part 1 , part 2 , part 3 and part 4. Scrupulous readers should have noticed that blogging is not just about writing and get their opinions, rants and random stuff online.

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WordPress Tables: 5 Ways to Add Tables to Your Blog Posts

Content Powered

Have you ever thought about tables? No, I don't mean the table you use to eat dinner with the family or the conference table at the office where meetings are held. I mean tables as in charts of data, displayed in columns. When writing content, sometimes it can be a challenge to present data in an organized way. You may want to display it in a chart format, but the easiest way is to make it an image.

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Arhanta Yoga Teacher Training Email Nurture Sequences

Creative Little World

I had the pleasure of helping to write the copy for the email nurturing sequences for Arhanta Yoga Teacher Training. I was commissioned by Arhanta’s marketing coach, Colin Scotland, to help them complete the copywriting for their email marketing sequences. This included the sales funnels for their lead magnets and main welcoming sequence. These sequences are going to be a great way for Arhanta to nurture their leads and help them along the sales journey.

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Avoiding clichés is harder than it sounds

Grammar Underground

Any writing expert will tell you: If you want to get your message across, avoid clichés. The problem is, no one seems to know what, exactly, a cliché is. Is it an overused sentence like “The grass is always greener on the other side”? Is it a two-dimensional rendering like a mobster who wears a fedora or a private investigator who keeps a liquor bottle in his desk?

IT 40
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Revitalizing Dry Content: A Lesson in Engagement

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

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How to Go Beyond Blogging and Harness Multi-Channel Marketing

ProBlogger

The post How to Go Beyond Blogging and Harness Multi-Channel Marketing appeared first on ProBlogger. Photo by Timo Volz on Unsplash. Scrupulous readers should have noticed that blogging is not just about writing and getting their opinions, rants and random stuff online. In fact, a blog is just a tool for publishing and conversing online. Every opportunity to enhance communication and reach out through various media should not be taken lightly.

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Exceptional Sales Landing Page

Creative Little World

I was asked by Connie Kadansky from Exceptional Sales For Coaches to write her landing page copy for her new team coaching service. From our first meeting I knew Connie was going to be great to work with. She did an exercise with me to align how we would work together so we both knew expectations, how we preferred to work and communicate, and set deadlines.

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Do I need to pay a deposit to work with a freelance copywriter?

Creative Little World

If you’re considering outsourcing your copywriting you may be wondering ‘do I need to pay a deposit to work with a freelance copywriter?’ The answer really comes down to the freelance copywriter you’re looking to work with and if this is something they ask for. Exchanging money for a service before you’re received it may feel a little uncomfortable, but there are reasons freelancers ask for a deposit before work begins.