Jeff Goins

NOVEMBER 11, 2019

A few weeks ago, I did an episode of The Portfolio Life called "Don’t Build an Empire, Find a Few Friends Who Care." It was about how the secret of marketing and getting your ideas to spread is really just about having a few friends who care. You want to create remarkable work and put it into the right hands to get it to spread. So, in the email that I wrote for that podcast and blog essay, I asked people to email me a question, something that they were struggling with or need help with, and I g

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Content Marketing Institute

NOVEMBER 11, 2019

These recommendations are not for the weak of heart. To move forward you must be strong-willed. Read on for the seven laws for the next decade of marketing from the founder of the Content Marketing Institute. Continue reading → The post Marketing 2030: 7 Laws for Content Marketing Success appeared first on Content Marketing Institute.

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ThemeIsle

NOVEMBER 11, 2019

Are you making these common SEO mistakes? Search engine optimization (SEO) is one of the most effective ways to generate traffic for your website. But if you’re not careful, you can be getting less-than-optimal SEO results from the content you produce. The good news is that most of these SEO mistakes are easy to avoid. The post 5 Common SEO Mistakes to Avoid When Using WordPress appeared first on Themeisle Blog.

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Moz

NOVEMBER 11, 2019

Posted by amandamilligan I’ve always considered the most challenging part about digital marketing to be prioritizing. There are hundreds of tactics available to you, and it can be overwhelming to determine which of them are most appropriate for your marketing goals and your target audience. (And we all know what happens when you try to do too much — you do it all poorly.).

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Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Neil Patel

NOVEMBER 12, 2019

Writing a blog post is easy. If you don’t write often, you may feel otherwise, but just follow this. and you’ll be good to go when it comes to writing. Or, you can just watch the video below. But still, you write a blog post and then what do you do? Well, I’ll tell you this… most people forget the “marketing” in content marketing. Most people write content but don’t do a great job of promoting it.

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Content Marketing Institute

NOVEMBER 12, 2019

Content tech success is easier if you pick technologies well suited to your program’s needs. You don’t have to start from scratch. Curious about what tools and technologies other content marketers use? We were too, so we asked. Continue reading → The post 175+ Favorite Tech Tools of Content Marketers appeared first on Content Marketing Institute.

Content Marketing 101

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Moz

NOVEMBER 12, 2019

Posted by MiriamEllis. A roller is a good tool for painting a house in big, broad strokes. But creating a masterpiece of art requires finer brushes. Franchises face a unique challenge here: they know how to market at the national level, but often lack the detailed tools for reaching their local customers at a granular level. Google has stated that localization of search results is the greatest form of personalization they currently engage in.

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Content Marketing Institute

NOVEMBER 14, 2019

When a Dairy Queen opened next to the family’s frozen yogurt shop, Brian Fanzo’s father didn’t worry. He knew they had the one thing to stand out. It’s a lesson Brian turned into a business. It’s one you should learn today. Continue reading → The post The One Way to Stand Out in the Crowd of Content appeared first on Content Marketing Institute.

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Content Marketing Institute

NOVEMBER 13, 2019

Google calls its latest algorithm update “one of the biggest leaps forward in the history of search.” Scary stuff, right? Not really. Let’s boil down the seven most important BERT takeaways for content marketers. Continue reading → The post The Top 7 Things You Must Know About Google’s BERT Update appeared first on Content Marketing Institute.

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Content Marketing Institute

NOVEMBER 15, 2019

This week, Robert Rose contemplates a Latin proverb, Xerox’s new storytelling team, and talks with the one and only Ann Handley about saying no to more content. Plus, he points to the latest B2B research to help your content marketing. Continue reading → The post ‘Do Less and Obsess’ & Other Observations From Ann Handley [The Weekly Wrap] appeared first on Content Marketing Institute.

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Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Collaboration

Moz

NOVEMBER 14, 2019

Posted by rosssimmonds If you're one of the many marketers that shares your content on Facebook, Twitter, and Linked before calling it good and moving on, this Whiteboard Friday is for you. In a super actionable follow-up to his MozCon 2019 presentation , Ross Simmonds reveals how to go beyond the mediocre when it comes to your content distribution plan, reaching new audiences in just the right place at the right time.

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