Neil Patel

DECEMBER 3, 2019

Marketers tend to be very reactive. And it makes sense because every time a search engine or a social network changes their algorithm we jump as marketers. We are conditioned to be very reactive. Whether it’s your boss who is pissed that your traffic dips or even yourself… everyone hates when sales and income drop because of something you can’t fully control.

Marketing 143

Marketing Food Copy Concept 143

Content Marketing Institute

DECEMBER 4, 2019

If don’t optimize your brand’s videos for the world’s second largest search engine, you aren’t getting their full ROI potential. Get them to rank and attract more viewers who are interested in your content with these 21 tools. Continue reading → The post 21 YouTube SEO Tools to Boost Your Video Rankings appeared first on Content Marketing Institute.

SEO 108

SEO Engineering Content Marketing Marketing 108

Moz

DECEMBER 5, 2019

Posted by MaryBowling How does Google decide what goes into the local pack? It doesn't have to be a black box — there's logic behind the order. In this week's Whiteboard Friday, renowned local SEO expert Mary Bowling lays out the three factors that drive Google's local algorithm and local rankings in a simple and concise way anyone can understand. Click on the whiteboard image above to open a high resolution version in a new tab!

SEO 75

SEO Marketing IT Post 75

ThemeIsle

DECEMBER 5, 2019

Regardless of the niche you’re targeting with your content, the competition is always fierce. If you want more organic traffic, your website doesn’t just need to be good – it needs to be better than the competition. That’s why knowing how to execute a competitor site analysis can pay off big time. Analyzing your competitors simply means.

Website 52

Website Blog Blogging Content 52

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

ProBlogger

DECEMBER 5, 2019

The post How to Rekindle Your Blogging Enthusiasm appeared first on ProBlogger. Have you hit a slump in your blogging? Perhaps you haven’t posted anything in weeks or even months because your enthusiasm for the topic has gone and you’re finding it hard to be consistent. Or maybe you have been posting regularly, but are now starting to feel fed up, exhausted, or even burned out.

Blog 37

Blog Blogging Blogger Promotion 37

Content Marketing Institute

DECEMBER 3, 2019

It’s time to end the guesswork you use to create personas and get to the bottom of how consumers really think and act. And that requires you to segment with science. Here’s what you need to know. Continue reading → The post Now You’re Segmenting With Science: How to Use Quantitative Psychology appeared first on Content Marketing Institute.

Content Marketing 91

Content Marketing Marketing Content Post 91

Content Marketing Institute

DECEMBER 2, 2019

Have demand-generation marketers moved their content marketing from good to great in the past year? See for yourself in CMI’s 2019 demand-generation research. Continue reading → The post The Demand-Gen Content Investment: Good to Great? [New Research] appeared first on Content Marketing Institute.

Content 90

Content Content Marketing Marketing Post 90

Content Marketing Institute

DECEMBER 5, 2019

While avalanches of social media posts, promotional emails, and low-quality content saturate online experiences, one mailbox is less crowded. Explore the differentiation power of physical mail delivered directly to your audience. Continue reading → The post The Unicorn of Content Marketing: The Mailbox NOT the Inbox appeared first on Content Marketing Institute.

Content Marketing 90

Content Marketing Marketing Content Social Media 90

Content Marketing Institute

DECEMBER 6, 2019

This week Robert Rose considers a Moneyball approach to content and a fresh take on CMO views of customer experiences. He talks with the person of the week about measuring content’s impact and more. Continue reading → The post Should Data Really Be in the Content Driver’s Seat? [The Weekly Wrap] appeared first on Content Marketing Institute.

Content 59

Content Content Marketing Marketing Post 59

Moz

DECEMBER 4, 2019

Posted by cheryldraper It’s that time of year again. Professional development budgets are being distributed and you're daydreaming of Roger hugs and fist bumps. Well, this is a call to arms! It's time to get down to business and convince your boss that you HAVE to go to MozCon 2020. You're already well acquainted with the benefits of MozCon. Maybe you're a MozCon alumnus.

Food 11

Food Persuasion Copy SEO 11

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Collaboration