Content Marketing Institute

JUNE 18, 2018

Video options abound, particularly given its growing influence on content marketing success. If you’re thinking video is best done on social media channels, you may not reap the biggest benefits. You need to create videos for your website. To make that pitch to your brand’s executives, read on and grab some stats to support your case. Plus, explore a way video can become a revenue stream for your business.

Website 110

Website Editorial Team Landing Page Content Creator 110

Jeff Goins

JUNE 21, 2018

Writer 100

Writer 100

ProBlogger

JUNE 18, 2018

11 Things Thomas Edison Can Teach You About Profitable Blogging. If it wasn’t for Thomas Edison, you’d probably be sitting in the dark feeling quite bored. Edison was a prolific and influential inventor. He invented world-changing technologies including the light bulb, the phonograph and motion picture camera. And his views back then on emerging technologies can teach you about blogging today.

Blog 47

Blog Blogging Blogger Social Media 47

Buffer

JUNE 18, 2018

Hey there, podcast fans! We have a podcast of our very own, The Science of Social Media ! We’d love for you to check it out and share any thoughts, feedback or ideas with us! You can listen on Apple Podcasts here or Spotify here. OK, now back to the post. Content marketing comes in many different shapes and sizes. Creators like you have a lot of options: blog posts , social media updates, visuals, video, slide decks , and even more.

Social Media 52

Social Media Script Banking Publisher 52

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Content Marketing Institute

JUNE 19, 2018

To produce reliable and scalable results, think beyond the content you write. Look at the structure and targeting of your content. Here’s a crash course on three advanced SEO techniques to help you get more conversions and better ranking from content you’re creating. You won’t need the help of your IT department to use these techniques, but you will need to think like a strategist.

SEO 104

SEO Editorial Team Editorial Search Engine Optimization 104

Jeff Goins

JUNE 21, 2018

100

100

Content Marketing Institute

JUNE 21, 2018

“These buyer personas will help you craft killer content for our client’s audience,” they told me. They were wrong. You see, “Marketing Agency X” (unnamed for reasons which will soon become clear) would send us four-page buyer persona descriptions. Each one delved deep into the fictional lives of the characters they had created for their clients – describing a day in the life of that character in Dickens-like detail.

IT 105

IT Content Marketing Persuasion Agency 105

Content Marketing Institute

JUNE 22, 2018

Editor’s note: In case you missed this post last year, we’re bringing it back and adding some fresh content too. I’ve heard there are people who believe that “getting there is half the fun.” But to me, everything that happens between my decision to leave my house and my lying on a beach chair with a fruity drink in my hand is just stress-inducing static and delayed gratification.

Hospitality 97

Hospitality Storytelling Content Content Marketing 97

Content Marketing Institute

JUNE 20, 2018

Does your online content have an expiration date? Is it only good for 30 days? A year? Two years? Thanks to search engines – whether you like it or not – your content is evergreen. But while your content’s always discoverable technically, you need to think strategically about how it can be valuable all years round for searchers and Google’s algorithm.

Content 108

Content Content Creator Long Form Content Engineering 108