Content Marketing Institute

NOVEMBER 12, 2017

How much will the evolving landscape of AI impact content creation? I had a conversation with BuzzSumo co-founder Steve Rayson who said writing algorithms are available for purchase, have been bought, and are in use by major platforms. And, they are creating well-written, data-backed articles, he said. I was surprised. I knew the AI landscape was evolving in the industry: But just how much would it really affect content creation?

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Content Creation Content Editorial Team Storytelling 110

ProBlogger

NOVEMBER 14, 2017

This post is by ProBlogger Writing Expert Ali Luke. You’ve finished your post, and you breathe a sigh of relief. After a quick edit you publish it to your blog, and wait for the comments, tweets, shares, or any sort of feedback. But once again, you get nothing. There may as well be no-one reading it. So what’s the problem? It could be that your writing isn’t as strong as it needs to be.

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Post Text Writer Management 55

Content Marketing Institute

NOVEMBER 17, 2017

Imagine having your audience tied to your content with an 8-foot rubber hose for five minutes on a regular basis. “We’ve got this very, very captive audience – and they’re bored – there’s really no super magic. When people pump gas they have nothing to do,” David Leader, then CEO of Gas Station TV, told NPR a few years ago. Gas Station TV reaches millions of consumers with its content – a mix of entertainment, news, sports – and advertising.

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Audience Landing Page Entertainment Content 102

Content Marketing Institute

NOVEMBER 14, 2017

In 1998, I became the investment club guide for About.com. My responsibilities included the creation of at least one original article per week on the topic of investing or investment clubs, as well as development of the e-newsletter for the subscribers of that channel. I absolutely loved it. Every piece of content I created scored more traffic. The formula seemed so easy … just create article after article answering questions about investment clubs and the audience grew and grew.

Content 101

Content Editorial Finance Education 101

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Content Marketing Institute

NOVEMBER 11, 2017

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode. This week, Robert ponders how we handle filling big shoes. We discuss recent reader revenue moves from CNN and the Guardian, and why Facebook may have nothing to fear from ad blockers.

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Content Marketing Marketing Content Contractor 84

Content Marketing Institute

NOVEMBER 13, 2017

“Peek behind great content marketing efforts and you’ll nearly always find a driven, well-organized team.”. I adore this sentiment from Cameron Conaway because it succinctly illustrates the power of your content marketing team. Regardless of how much content marketing know-how you ingest, here’s the dirty little secret: Those ideas only work if you have the right people on your team to implement them.

Content Marketing 80

Content Marketing Marketing Content Search Engine Optimization 80

ProBlogger

NOVEMBER 13, 2017

How and Why You Should Create Style Guides for Your Blog. In today’s episode, I talk about style guides for blogs – why they’re important, and what elements you should include in yours. Links and Resources for How to Create a Style Guide for Your Blog. AP Stylebook. The Chicago Manual of Style. Virtual Tickets. Facebook group. Further Reading and Listening for How to Create a Style Guide for Your Blog. 10 Writing Tips to Help You Sound More Human.

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Blog Blogging Writing Style Blogger 45

Content Marketing Institute

NOVEMBER 14, 2017

Like their peers in North America, Australian content marketers say their organizations are concentrating more on building audiences than they were a year ago. As reported in Content Marketing in Australia 2018: Benchmarks, Budgets, and Trends , 85% of Australian respondents agree that their organization is focused on building an audience versus 69% last year.

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Content Marketing Editorial Marketing Content 84