Content Marketing Institute

APRIL 11, 2018

You know what every content marketer loves? In this article, I share seven of my favorite content marketing and SEO tools. HANDPICKED RELATED CONTENT: 50 Best Social Media Tools From 50 Most Influential Marketers Online. Influencer marketing is a powerful and popular way to increase your content’s reach. Let’s dive in!

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Content Marketing Marketing Content Editorial Team 111

Content Marketing Institute

DECEMBER 15, 2017

Influencer marketing is about growing your audience and leveraging the voice of well-connected people … but using influencers with the biggest audiences isn’t always the answer. Bridget Burns, community manager for Tom’s of Maine, explains in this Q&A how micro-influencer marketing works for a brand that values substance over sizzle.

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Recruitment Marketing Editorial Team Editorial 93

Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. What’s the best way for the marketing and media teams to relate to each other? In all cases, the subscribers are electrical engineers, the company’s target market.

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Management Electronics Media Architecture 74

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. 50,000: Engage with an industry-specific freelance writer or visual content creator to enhance the content around a strategic business message.

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Content Marketing Marketing Content Content Creation 103

Content Marketing Institute

MARCH 22, 2018

In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach. Creating content is not the difficult part of content marketing. HANDPICKED RELATED CONTENT: How to Stop Acting Like a Marketer and Start Acting Like a Publisher.

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Audience Editorial Team Editorial Social Media 107

Content Marketing Institute

JUNE 18, 2018

Video options abound, particularly given its growing influence on content marketing success. Companies incorporating video content in their marketing strategy see 41% more search traffic than businesses without video, according to an Aberdeen study shared by HubSpot. Monetize your video marketing to create a secondary source of income.

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Website Editorial Team Landing Page Content Creator 109

Content Marketing Institute

NOVEMBER 30, 2017

Here’s one way to tell: Look at your marketing content. A few years ago, the team took a hard look at the company’s content and found that it was heavily oriented toward what Red Hat sells (IaaS solutions, PaaS solutions, Linux solutions, and so on). Anna isn’t suggesting marketers abandon product-oriented content.

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Content Editorial Editorial Team Content Marketing 222

Content Marketing Institute

APRIL 27, 2018

You can drive a flood of leads with a relevant and enticing call to action like this one from an earlier version of Foundr’s profile (“Get Our Free Instagram Marketing 101 Issue!”). As for the drip email campaigns, you can use email marketing tools like MailChimp (free and paid versions) or Constant Contact. Click To Tweet.

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Landing Page Editorial Team Editorial Social Media 109

Content Marketing Institute

NOVEMBER 20, 2017

Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. Try #artificialintelligence in your B2B marketing and don’t wait, says @PaulRoetzer. As a marketer, you’ll never have to understand artificial intelligence in depth.

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Marketing Content Agency Content Marketing 105

Content Marketing Institute

JUNE 25, 2018

There’s one fundamental tactic behind brand monitoring online: Promote your promoters – use your marketing channels to drive traffic to content that promotes your business. Use your #marketing channels to drive traffic to #content that promotes your business, says @SEOSmarty. Click To Tweet. Click To Tweet.

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Brand Content Editorial Team Social Media 101

Content Marketing Institute

JANUARY 24, 2019

The massive amounts of social data, growing number of demands and requests from customers through social platforms, and evolving best practices make it easy for marketers to get overwhelmed. HANDPICKED RELATED CONTENT: How to Build a Smart Yet Simple Social Media Marketing Plan [Template]. Pricing: Free for limited access.

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Social Media Media Editorial Team Collaboration 98

Content Marketing Institute

JUNE 29, 2018

Given the power of visual content (it’s more memorable and more engaging than text-based content), many marketers have turned to DIY graphic design software or contracted with graphic artists. HANDPICKED RELATED CONTENT: 27+ Handy Tools for Better Visual Content Marketing . Not an expert in multiple areas of content marketing?

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Editorial Team Storytelling Text Editorial 111

Content Marketing Institute

JANUARY 2, 2018

Christin Kardos leads social media for Convince and Convert, an organization that teaches marketers how to be socially savvy. As marketers and businesspeople, we know social presents tremendous opportunities for business … but when it’s used only as a broadcast channel, you’re failing to make connections. Essential social mindset.

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Social Media Management Media Editorial Team 109

Content Marketing Institute

OCTOBER 24, 2018

Content marketing heavily relies on technology, which means it evolves quickly. Mobile search, video marketing, SEO – all of that has been changing and advancing content marketing for the past few years. Put simply, a progressive web app is your website engaging like a natural app on a mobile device. Click To Tweet.

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Editorial Team Content Editorial Communication 91

Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. HANDPICKED RELATED CONTENT: The Only 10 Ways to Make Money From Content Marketing. There are, however, some important things to consider if you’re working to establish a real editorial operation.

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Editorial Team Editorial Content Creator Content 87

Content Marketing Institute

MARCH 5, 2018

As with any content marketing initiative, avoid the one-and-done approach. HANDPICKED RELATED CONTENT: Video-Phobic Marketers: It’s Time to Get Over Your Fear of Producing Video. HANDPICKED RELATED CONTENT: Instagram Marketing: 4 Features You Should Be Using [Examples]. Is livestream a component of your content marketing?

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Editorial Team Entertainment Content Creator Editorial 106

Content Marketing Institute

FEBRUARY 15, 2018

Content audits are about as popular as colonoscopies but they’re just as necessary to health – in this case, the health of your content marketing strategy. Monthly condensed content audits allow you to: Continually improve your content marketing strategy because you’re always seeing what’s working and what’s not. Click To Tweet.

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Editorial Team Content Editorial Content Marketing 104

Content Marketing Institute

OCTOBER 15, 2018

Content marketers deliver a wealth of ideas and information, but it’s not always presented in the best way. Don’t have an engaged audience. I will take you through nine steps to ensure that your audience is more likely to consume and engage with your content. This is content marketing 101 , but it’s the most important aspect.

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Medical Proofreader Government Editorial Team 94

BKA Content

NOVEMBER 14, 2022

However, that does not mean you should forego content marketing in favor of traditional marketing. The Reality of Legal Content Marketing. If you need more incentive to hire a legal content writer, consider these top three benefits of content marketing: Content helps users find you. Strong content encourages engagement.

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Content Writer Writer Content Copywriter 52

Content Marketing Institute

DECEMBER 18, 2017

Even though the amazing CMI editorial team wanted me to write about marketing, I wrote this instead (ha). As I came close to graduation, I felt like sports marketing was something I’d be good at. I was lucky enough to get an internship with the Cleveland Cavaliers, the professional basketball team, after graduation.

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Insurance Editorial Team Communication Editorial 107

Content Marketing Institute

OCTOBER 16, 2018

Specifically, that’s the audience persona you created when you put together your content marketing strategy. For example, it shows total engagement for each topic over the length of time you specify. A graph illustrates how the engagement for each topic shakes out over time. You’ll find great inspiration.

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Content Editorial Team Keywords Construction 101

Content Marketing Institute

JANUARY 15, 2019

HANDPICKED RELATED CONTENT: Video Marketing Strategy: What Marketers Need to Know. Going live on video is a surefire way of increasing your brand awareness and customer engagement. Whatever you choose to do with your video content, make sure you test your campaigns’ engagement, traffic, and conversions. Remember to test.

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Landing Page Editorial Team Editorial Brand Awareness 92

Content Marketing Institute

DECEMBER 4, 2018

Taken for its denotative meaning, clickbait does what all content marketers want – it entices the audience to click on the headline and consume their content. So why does clickbait show up on lists, including Facebook’s , of content marketing mistakes or practices to avoid ? Clickbait creates the curiosity gap. Are clicks the goal?

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Content Editorial Team Entertainment Content Creator 96

Content Marketing Institute

OCTOBER 30, 2018

Do you struggle to create engaging content that lands you in the top spots of Google? It’s used by both B2B and B2C organizations to streamline their content marketing strategy. That discovery is why the topic cluster method is quickly becoming one of the most effective content marketing strategies. The topic clusters model.

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Editorial Team Content Manufacturing Keywords 103

Content Marketing Institute

NOVEMBER 12, 2017

HANDPICKED RELATED CONTENT: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. Narrative Science launched a version called Quill Engage for free, but all it can do is translate Google Analytics into plain English for you or your clients. Narrative Science and Quill. Cost of content creation.

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Content Creation Content Editorial Team Storytelling 107

Content Marketing Institute

JUNE 19, 2018

Ready to take your content marketing expertise to the next level? HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. HANDPICKED RELATED CONTENT: How Topic Modeling Can Strengthen Your SEO and Content Marketing Strategy. TIP: Content marketers may not find these free solutions to be very user-friendly.

SEO 101

SEO Editorial Team Editorial Search Engine Optimization 101

Content Marketing Institute

MAY 21, 2018

Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. These writers make content marketing run. This makes them excellent fact-checkers and concise writers, but they often dislike self-promotion and find the principles of marketing foreign.

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Writer Content Freelance Editorial Team 107

Smart Blogger

NOVEMBER 15, 2022

This site is filled with helpful how-to articles on copywriting , content writing, writing contests , content marketing , article writing, and SEO writing. The other way is to keep checking their “career” page: The Content Marketing Institute maintains a detailed database of agencies. And if you need training , we have that too.

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Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

JANUARY 18, 2018

Today’s savvy content marketers are at least eyeing if not yet adopting the business model established by media organizations. But how do traditional marketers make the switch? Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one. We hear about it all the time.

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Publisher Publishing Publishing Editorial Team 109

Content Marketing Institute

APRIL 2, 2018

I doubt any marketing team can perfect its SEO and content marketing efforts. HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. Engagement. Time spent on a page matters with SEO and content marketing. SEO should be part of a holistic content marketing strategy.

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Content Marketing Website SEO Healthcare 111

Content Marketing Institute

NOVEMBER 22, 2018

As content marketers, we are always reminded of the need to focus on our audience and their needs. In a way, this relationship gives each marketer the privilege of mentoring consumers by the thousands. Document your content marketing mission statement.”. If you document it, you can achieve it. You will make a mistake.

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Content Marketing Marketing Content Editorial Team 90

Content Marketing Institute

OCTOBER 8, 2018

Can you quantify the impact of your video content on your marketing goals? Can you quantify the impact of your #video content on your marketing goals, asks @apricot_amir. Having been immersed in online video pre-YouTube, I don’t think marketers have pushed this wonderful medium as hard as they could over the last few years.

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Marketing Editorial Team Promotion Social Media 109

Content Marketing Institute

OCTOBER 26, 2017

If you work in a big, established company, a presentation on being a marketer on a small team, especially a small team in a startup, may not seem to apply to you. For most of his 15-plus years in marketing, Vishal has been his organization’s only resource for marketing, communications, and media relations.

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Pharmaceutical Landing Page Marketing Editorial Team 96

Content Marketing Institute

JANUARY 22, 2018

Webinars are an important yet underrated content marketing tactic. I compiled this list of the tips and tools that will help even novice marketers create highly effective webinar content. This angle is relevant to its audience given that it educates on the broader topics of SEO, search engine marketing, and social media.

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Script Content Editorial Team Social Media 222

Content Marketing Institute

APRIL 12, 2018

If you need proof of how true his observation is, look no further than the Capital Group, a conservative, trusted financial services company that – until recently ­– lagged far behind its competitors in thought leadership and digital marketing. “We Our marketing was immature ,” Will says. The world had kind of passed us by.”.

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Brand Content Editorial Team Editorial 105

Content Marketing Institute

APRIL 26, 2018

What keeps you up at night about your content marketing program? There’s also a good chance other stress-inducing concerns include your tech stack and/or your team. They’re about people: helping, educating, and collaborating with internal teams, just as you would for your external audience. Well, guess what? Why this works.

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Brand Contractor Editorial Content 98

Content Marketing Institute

NOVEMBER 28, 2017

Robert Rose and I just completed four years and over 200 episodes of our podcast, This Old Marketing. While far from the most successful marketing podcast on the planet, our one hour of weekly shenanigans has done fairly well. This Old Marketing started with a simple phone conversation between Robert and me.

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Editorial Team Editorial Content Marketing Construction 97