Content Marketing Institute

APRIL 27, 2018

These videos attract a lot of attention and engagement, simply because they make people feel good. HANDPICKED RELATED CONTENT: 4 Tips for Engaging Instagram Content [Examples]. Engage and promote. The final step in engaging effectively with your audience is to post the right way. Feel-good content also performs well.

Landing Page 110

Landing Page Editorial Team Editorial Social Media 110

Content Marketing Institute

JANUARY 3, 2018

Your company doesn’t have to buy 50 media properties – or even one – to benefit from the lessons that Arrow Electronics has learned, including these shared by Victor: Align your media teams in a meta-architecture. Focus on engagement over reach. Align your media teams in a meta-architecture. Focus on engagement over reach.

Management 76

Management Electronics Media Architecture 76

Content Marketing Institute

FEBRUARY 21, 2018

Instagram Stories help you grow your audience and keep it engaged with your brand because it allows you to keep your profile in their feeds not once but several times during each day. Cheerios uses Instagram Stories to keep people engaged with the brand through a series of personal messages. multiple return on the ad spend.

Creative Director 111

Creative Director Marketing Editorial Team Social Media 111

Content Marketing Institute

JUNE 25, 2018

Think about the powerful benefits: You nurture your relationships with already engaged bloggers (who wrote about your brand), turning them into even more loyal members of your community. This way you: Encourage your promoters to engage with your site (by sharing the content asset in which they are included). Click To Tweet.

Brand 103

Brand Content Editorial Team Social Media 103

Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. The sales team can’t tell the editorial team what to write. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Editorial Team 89

Editorial Team Editorial Content Creator Content 89

Content Marketing Institute

JANUARY 24, 2019

Great for: Customer care, community-building, team collaboration, social engagement, analytics , reporting. By discovering new content ideas , tracking branded content, and analyzing top brand leaders and competitors, this tool will improve your content engagement. Pricing: Plans start at $50 a month. Share your thoughts below!

Social Media 101

Social Media Media Editorial Team Collaboration 101

Content Marketing Institute

DECEMBER 15, 2017

These are not people who charge money or make a career out of influencer marketing; they are real people who enjoy the opportunity to engage with our brands. They’re genuine fans who engage with the brand. What are the risks of engaging micro-influencers? Because it’s not transactional (i.e., soloportfolio Click To Tweet.

Recruitment 95

Recruitment Marketing Editorial Team Editorial 95

Content Marketing Institute

OCTOBER 24, 2018

Put simply, a progressive web app is your website engaging like a natural app on a mobile device. Ability to re-engage your customers through push notifications. It allows you to create Facebook Messenger bots to engage your customers in real time and serve your brand-owned assets once they ask for them. Click To Tweet.

Editorial Team 93

Editorial Team Content Editorial Communication 93

Content Marketing Institute

NOVEMBER 30, 2017

This shared understanding of people’s challenges also helps teams align organization-wide messaging and optimization. At Red Hat, marketing focuses on quarterly editorial themes, most of which are derived from or directly related to the customer challenges. “By No one post can provide all relevant tools in the space.

Content 222

Content Editorial Editorial Team Content Marketing 222

Content Marketing Institute

DECEMBER 7, 2018

From a simple “Thank you for signing up for our newsletter” to “You have items in your shopping cart,” emails offer you an opportunity to keep your customers informed and engaged. It can be helpful to identify what content is getting the most engagement and pinpoint content areas that drive the most traffic and conversions.

Content Marketing 99

Content Marketing Proofreader Marketing Editorial Team 99

Content Marketing Institute

MARCH 5, 2018

Pro: This lesser-known platform has a younger audience and a massive 43% engagement rate. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Brands like America’s Got Talent, Snoop Dogg, and Mashable are big users. No one post can provide all relevant tools in the space.

Editorial Team 108

Editorial Team Entertainment Content Creator Editorial 108

Content Marketing Institute

JANUARY 2, 2018

HANDPICKED RELATED CONTENT: How 3 Serious Brands Engage Humanly on Social Media. Please note: All tools included in our blog posts are suggested by authors or sources, not the CMI editorial team. If you’re not answering questions & having 1-1 convos, you’re wasting time on #socialmedia. ChristinKardos Click To Tweet.

Social Media 109

Social Media Management Media Editorial Team 109

Content Marketing Institute

OCTOBER 15, 2018

Don’t have an engaged audience. I will take you through nine steps to ensure that your audience is more likely to consume and engage with your content. The more you stick to readability principles, the more readily your audience will consume and engage with your content. Find your customers taking their business elsewhere.

Medical 96

Medical Proofreader Government Editorial Team 96

Content Marketing Institute

JUNE 29, 2018

Given the power of visual content (it’s more memorable and more engaging than text-based content), many marketers have turned to DIY graphic design software or contracted with graphic artists. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Editorial Team 111

Editorial Team Storytelling Text Editorial 111

Content Marketing Institute

FEBRUARY 15, 2018

Maybe you want to measure engagement (such as time spent on site or social shares ). Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. By looking only at a handful of metrics at a given time, you can draw insights more easily. Perhaps you want to measure conversion data.

Editorial Team 105

Editorial Team Content Editorial Content Marketing 105

Content Marketing Institute

OCTOBER 16, 2018

For example, it shows total engagement for each topic over the length of time you specify. A graph illustrates how the engagement for each topic shakes out over time. As you can see, “how to brew tea” could be a great topic for your original spin – there is less competition for that topic, but engagements are high.

Content 103

Content Editorial Team Keywords Construction 103

Content Marketing Institute

DECEMBER 18, 2017

Even though the amazing CMI editorial team wanted me to write about marketing, I wrote this instead (ha). After a few month-long work engagements, I landed a full-time job at an insurance company, working on internal communications projects. Overeducated and underexperienced, I traveled to Cleveland, Ohio, to find a job.

Insurance 108

Insurance Editorial Team Communication Editorial 108

Content Marketing Institute

APRIL 11, 2018

Beyond simply making interactions more efficient, this tool also has: Advanced analytics to show which posts receive the most engagement. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Social monitoring to see when your brand or your competitors are mentioned.

Content Marketing 111

Content Marketing Marketing Content Editorial Team 111

Content Marketing Institute

JANUARY 15, 2019

Going live on video is a surefire way of increasing your brand awareness and customer engagement. Whatever you choose to do with your video content, make sure you test your campaigns’ engagement, traffic, and conversions. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Landing Page 94

Landing Page Editorial Team Editorial Brand Awareness 94

BKA Content

NOVEMBER 14, 2022

Strong content encourages engagement. Content incites engagement between your office and potential clients, as it starts a conversation, prompts questions and encourages comments. To ensure your content conveys confidence and capability, hire a legal content writer who is witty, engaging, smart, perceptive and persuasive.

Content Writer 52

Content Writer Writer Content Copywriter 52

Content Marketing Institute

DECEMBER 4, 2018

Clickbait has one motivation – to entice users to click on a link/video by using highly engaging headlines and thumbnails, says Matt Slaymaker of Folsom Creative. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. In other words, it ‘works’ in their tiny fiefdom,” Derek says.

Content 99

Content Editorial Team Entertainment Content Creator 99

Content Marketing Institute

NOVEMBER 12, 2017

Narrative Science launched a version called Quill Engage for free, but all it can do is translate Google Analytics into plain English for you or your clients. DigitalSTROM turned to writing algorithms to produce custom, engaging in-app reports for users, and even to construct email communication sent to users.

Content Creation 108

Content Creation Content Editorial Team Storytelling 108

Content Marketing Institute

OCTOBER 30, 2018

Do you struggle to create engaging content that lands you in the top spots of Google? Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. The topic clusters model. Topic cluster model explained. No one post can provide all relevant tools in the space.

Editorial Team 105

Editorial Team Content Manufacturing Keywords 105

Content Marketing Institute

MAY 21, 2018

Sure, they might see the number of shares, but they don’t get to track their engagement from piece to piece or A/B headlines. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Data : Content marketing writers rarely see data on how their writing performs.

Writer 109

Writer Content Freelance Editorial Team 109

Content Marketing Institute

JUNE 19, 2018

Instead, your user intent profiles should focus on stages in the funnel: awareness, engagement, conversion, and referral. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. You can target users based on funnel stages by creating content around the intent of search queries.

SEO 104

SEO Editorial Team Editorial Search Engine Optimization 104

Content Marketing Institute

JULY 24, 2018

50,000: Engage with an industry-specific freelance writer or visual content creator to enhance the content around a strategic business message. Use the rest to set up a good nurture email campaign for ongoing engagement. Promote successful team members into strategic roles & pay them well, says @KarlSakas #CMWorld Click To Tweet.

Content Marketing 105

Content Marketing Marketing Content Content Creation 105

Content Marketing Institute

NOVEMBER 20, 2017

The personalized emails are “boosting fan engagement and season ticket renewals,” Paul says. Paul describes it as managing cross-channel and cross-device promotions to drive engagement and actions, including audience targeting, social publishing, and management of digital paid media. Those results spell real money.

Marketing 107

Marketing Content Agency Content Marketing 107

ProBlogger

MAY 12, 2011

Here is the four-step process I usually use to explain it to people: Take your executive staff (or your writing/editorial team) into a conference room. But, the most important thing is not to lose sight of the main task, which is to create great engaging content. These are the search terms that we don’t normally think of.

Editorial Team 42

Editorial Team Blog Blogging Consulting 42

Smart Blogger

NOVEMBER 15, 2022

Stories are not only a great way to engage readers and increase views, they also help readers learn and retain information better. They should answer all parts of the question in the best way possible. And you should include links to additional resources if and when necessary. Your answers should tell stories. Smart Blogger Jobs Board.

Freelance 126

Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

JANUARY 18, 2018

Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one. Without building a loyal audience, iQ’s editorial team couldn’t hope to achieve what they’ve set out to do. Today, the iQ team follows a push-pull distribution model. “We The evolution of iQ by Intel.

Publisher 110

Publisher Publishing Publishing Editorial Team 110

Content Marketing Institute

JANUARY 22, 2018

One of the most engaging webinar formats, it also presents a chance that the guest goes off script. A bit like interviews, a Q&A involves questions from the audience, which tends to lead to a high engagement rate. Q&A #webinars w/ an industry expert lead to a high engagement rate, says @shane_barker. Interview webinars.

Script 223

Script Content Editorial Team Social Media 223

Content Marketing Institute

APRIL 12, 2018

“We saw that we could use content marketing to engage our audience,” says Fred, who heads content marketing at Capital Group. An intent-to-leave pop-up that avoids interrupting readers while they’re engaged but shows up with the subscription offer before they navigate away. People want to engage in content.

Brand 107

Brand Content Editorial Team Editorial 107

Content Marketing Institute

NOVEMBER 28, 2017

Those marketers who regularly listen to This Old Marketing are CMI’s true fans … they are more likely to come to Content Marketing World , attend one of our master classes , purchase training , attend our webinars , engage in our content, and talk about us on social media. At our recent master class in Washington, D.C.,

Editorial Team 99

Editorial Team Editorial Content Marketing Construction 99

Content Marketing Institute

NOVEMBER 29, 2018

HANDPICKED RELATED CONTENT: 4 Tips for Engaging Instagram Content [Examples]. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Over to you. Any other Instagram Stories hacks you know? Please share in the comments. No one post can provide all relevant tools in the space.

Editorial Team 110

Editorial Team Text Editorial Content Marketing 110

Content Marketing Institute

APRIL 26, 2018

She educates leadership about the role thought-leadership content plays in the broader marketing mission of engaging and educating financial advisors to increase the likelihood they’ll choose Capital Group’s funds. Promoting content on social enables #content team to get feedback for sales & other teams.

Brand 101

Brand Contractor Editorial Content 101

Content Marketing Institute

SEPTEMBER 21, 2018

If you want your content to drive maximum value, finding opportunities to engage audiences is just as critical as the content itself. Publishing content on your own site may not be enough to get the level of engagement you want. Blog Engage. People have to know the content exists in order to consume it. GrowthHackers.

Promotion 108

Promotion Brand Awareness Editorial Team Content Creation 108

Content Marketing Institute

JANUARY 30, 2019

few short years ago, simply writing useful articles regularly was enough to keep your audience engaged and see your SEO rankings steadily grow. With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. Use Alter to personalize in-content CTAs and learn from engagement metrics.

Editorial 95

Editorial Editorial Team Collaboration Social Media 95