Content Marketing Institute

JANUARY 3, 2018

Your company doesn’t have to buy 50 media properties – or even one – to benefit from the lessons that Arrow Electronics has learned, including these shared by Victor: Align your media teams in a meta-architecture. Focus on engagement over reach. Align your media teams in a meta-architecture. Focus on engagement over reach.

Management 73

Management Electronics Media Architecture 73

Content Marketing Institute

DECEMBER 7, 2018

From a simple “Thank you for signing up for our newsletter” to “You have items in your shopping cart,” emails offer you an opportunity to keep your customers informed and engaged. In the following example, when a new item is published to my blog, it’s automatically posted to my Facebook page. What tasks do you automate?

Content Marketing 96

Content Marketing Proofreader Marketing Editorial Team 96

Content Marketing Institute

MARCH 5, 2018

If you’re considering livestreaming, make a commitment to publish on a regular schedule. Pro: This lesser-known platform has a younger audience and a massive 43% engagement rate. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Embrace consistency.

Editorial Team 106

Editorial Team Entertainment Content Creator Editorial 106

Content Marketing Institute

NOVEMBER 12, 2017

Narrative Science launched a version called Quill Engage for free, but all it can do is translate Google Analytics into plain English for you or your clients. Today, The Washington Post sells Heliograf’s technology through Arc Publishing , which starts at $10,000 a month and can increase to over $150,000 a month.

Content Creation 107

Content Creation Content Editorial Team Storytelling 107

Content Marketing Institute

OCTOBER 16, 2018

Most of the 4 million blog posts published each day get lost in the noise. For example, it shows total engagement for each topic over the length of time you specify. A graph illustrates how the engagement for each topic shakes out over time. HANDPICKED RELATED CONTENT: The Secrets of High-Performing Online Content.

Content 101

Content Editorial Team Keywords Construction 101

BKA Content

NOVEMBER 14, 2022

Publishing content regularly is the easiest and most affordable way for lawyers to get found, which is why if you don’t already have a legal content writer on your team, it may be time to hire one. Strong content encourages engagement. A whopping 96% of individuals who need legal advice turn to search engines.

Content Writer 52

Content Writer Writer Content Copywriter 52

Content Marketing Institute

MAY 21, 2018

According to Brad Hamilton, editor-in-chief of the investigative journalism nonprofit The Hatch Institute, “You can’t tell how good someone is based on something they’ve published – you never know, they might have had a fantastic editor.”. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Writer 106

Writer Content Freelance Editorial Team 106

Content Marketing Institute

OCTOBER 30, 2018

Do you struggle to create engaging content that lands you in the top spots of Google? The final thing you need to do after publishing your pillar and cluster pages is to add internal links in each piece of content. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Editorial Team 102

Editorial Team Content Manufacturing Keywords 102

Content Marketing Institute

JUNE 19, 2018

Twitter, LinkedIn, forums, email, third-party publishing platforms, etc.). Instead, your user intent profiles should focus on stages in the funnel: awareness, engagement, conversion, and referral. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

SEO 101

SEO Editorial Team Editorial Search Engine Optimization 101

Smart Blogger

NOVEMBER 15, 2022

Here’s how Karen MacKenzie asked for a testimonial after we published her first post on Smart Blogger: “Would it be possible to get a testimonial for my website? also publish a great deal of content. e-Commerce companies with blogs tend to publish a lot of content. Study their content to get an idea of what they publish.

Freelance 126

Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

JULY 24, 2018

50,000: Engage with an industry-specific freelance writer or visual content creator to enhance the content around a strategic business message. Jason Schemmel , social media manager, Harper Collins Christian Publishing . Use the rest to set up a good nurture email campaign for ongoing engagement. Invest in success.

Content Marketing 103

Content Marketing Marketing Content Content Creation 103

Content Marketing Institute

NOVEMBER 20, 2017

The personalized emails are “boosting fan engagement and season ticket renewals,” Paul says. Paul describes it as managing cross-channel and cross-device promotions to drive engagement and actions, including audience targeting, social publishing, and management of digital paid media. Those results spell real money.

Marketing 105

Marketing Content Agency Content Marketing 105

Content Marketing Institute

JANUARY 18, 2018

How do we evolve from seeing content as sales collateral to acting like publishers? Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one. Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one.

Publisher 109

Publisher Publishing Publishing Editorial Team 109

ProBlogger

MAY 29, 2017

In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. They say it allows you to plan, publish, promote, and automate.

Promotion 50

Promotion Editorial Content Social Media 50

Content Marketing Institute

NOVEMBER 28, 2017

Those marketers who regularly listen to This Old Marketing are CMI’s true fans … they are more likely to come to Content Marketing World , attend one of our master classes , purchase training , attend our webinars , engage in our content, and talk about us on social media. At our recent master class in Washington, D.C.,

Editorial Team 96

Editorial Team Editorial Content Marketing Construction 96

Content Marketing Institute

APRIL 26, 2018

Meet the panel: Dusty DiMercurio leads Autodesk’s content marketing and social media team and serves as publisher and editorial director for Redshift , the company’s digital publication about the future of design and making things. HANDPICKED RELATED CONTENT: How to Stop Acting Like a Marketer and Start Acting Like a Publisher.

Brand 98

Brand Contractor Editorial Content 98

Content Marketing Institute

SEPTEMBER 21, 2018

If you want your content to drive maximum value, finding opportunities to engage audiences is just as critical as the content itself. But if you treat it as something you do after you publish your content, you’re missing an opportunity. Publishing content on your own site may not be enough to get the level of engagement you want.

Promotion 106

Promotion Brand Awareness Editorial Team Content Creation 106

Content Marketing Institute

JUNE 27, 2018

Unfortunately, when we add all the curating, collecting, and collaborating necessary for full-scale engagement, overwhelmed is an understatement. However, ScribbleLive’s specialty is tapping into the content curation and publishing power that most enterprise organizations overlook — their employees. And not just for in-house research.

Collaboration 110

Collaboration Content Editorial Editorial Team 110

Content Marketing Institute

OCTOBER 8, 2018

For the sake of marketing budgets, audience engagement and experience, and ROI, let’s push things forward. While on the surface this may seem efficient, the reality is that if you make a piece of content for several audiences it ends up engaging no one. Metrics like engagement rate (i.e., Let me qualify that.

Marketing 109

Marketing Editorial Team Promotion Social Media 109

Content Marketing Institute

NOVEMBER 29, 2018

You can subscribe (about $20 per year) and publish without the watermark. HANDPICKED RELATED CONTENT: 4 Tips for Engaging Instagram Content [Examples]. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Click on Stories and upload your animated content. Over to you.

Editorial Team 110

Editorial Team Text Editorial Content Marketing 110

Content Marketing Institute

APRIL 12, 2018

“We saw that we could use content marketing to engage our audience,” says Fred, who heads content marketing at Capital Group. ” In response, the Capital Ideas team published the answer in what became their top opt-in article. People want to engage in content. What else can I tell them?”

Brand 105

Brand Content Editorial Team Editorial 105

Content Marketing Institute

NOVEMBER 22, 2018

With this vision of mentorship in mind, our editorial team asked a few influential experts in the Content Marketing World community to share the best piece of advice they received from someone whom they look up to in the industry or someone who has inspired their content marketing career. Publish the piece by @isocialfanz via @mdeziel.

Content Marketing 89

Content Marketing Marketing Content Editorial Team 89

Content Marketing Institute

OCTOBER 25, 2017

You must have a good audience match for people to engage with your campaign. You must have a good audience match for people to engage when advertising on @Facebook. You can’t publish the same ads over and over and get more people to act on them. KarolaKarlson Click To Tweet. Break up repetitiveness.

Advertising 104

Advertising Landing Page Editorial Team Creativity 104

Content Marketing Institute

APRIL 2, 2018

HANDPICKED RELATED CONTENT: 5 SEO Strategies for Social Media You Need to Know Before You Hit Publish. Engagement. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Search engines like Google want users to have a good experience. What’s been your experience?

Content Marketing 110

Content Marketing Website SEO Healthcare 110

Content Marketing Institute

APRIL 20, 2018

MeetEdgar publishes the scheduled posts in each category; when the content runs out, the tool starts reposting it automatically. Livestreaming videos are one of the fastest growing and most-shared content types, in part because they let you engage with live audiences directly. tools Click To Tweet. Repurpose (paid version only).

Editorial Team 103

Editorial Team Content Social Media Collaboration 103

Content Marketing Institute

JANUARY 16, 2018

As Julia McCoy recently pointed out , content creation robots are here, helping publishers like The Washington Post, Associated Press, and others keep up with the high demand for up-to-the-minute information. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Brand 103

Brand Content Storytelling Editorial Team 103

Content Marketing Institute

OCTOBER 26, 2017

Find the right tools and the right flow to manage your lead-nurturing process in relation to your content engagement. Discover an engagement cadence that works. Here’s the visual he uses (from Autopilot) to illustrate this point: He means, “You’re working in a time-space to engage your prospects. Click To Tweet.

Pharmaceutical 96

Pharmaceutical Landing Page Marketing Editorial Team 96

Content Marketing Institute

DECEMBER 19, 2017

Even a simple, high-level inventory – a documented list of the content published, the topics covered and when, the formats of each piece, and the platforms where the assets were distributed – can help you track down the materials you have to work with, and make it easier to compare their relative performance as a next step. Conclusion.

Long Form Content 88

Long Form Content Editorial Team Editorial Content Marketing 88

Content Marketing Institute

JANUARY 29, 2018

Editor’s note: Even if you read this title when CMI published it three years ago, you’ll find the updated information and new examples helpful to your content curation. Add value for your audience in the form of editorial commentary. Christopher announces his books, speaking engagements, and product offering in his newsletter.

Editorial 110

Editorial Editorial Team Content Social Media 110

Content Marketing Institute

MARCH 6, 2018

Editorial quality and value: No matter what tone, voice, and style you use, editorial teams must maintain standards of content quality – i.e., the characteristics that make your content worthy of your audience. Clearly define your preferred tone, voice, and stylistic standards that all of your content should stick to.

Editorial 98

Editorial Government Collaboration Content 98

Content Marketing Institute

SEPTEMBER 7, 2018

Editor’s note: Given the never-ending need for metrics to prove the value of your content, we wanted to bring back this article published last year about how to measure brand awareness. That’s because publishers tend to favor infographics that keep branding to a bare minimum – usually a logo hidden right at the bottom of the content.

Brand Awareness 111

Brand Awareness Brand Content Editorial Team 111

Content Marketing Institute

NOVEMBER 6, 2017

By contrast, publishing new data and research is a great way to build a robust link profile. Those are a few of the new findings from my team’s new Link Building Survey , in which we polled 628 SEO experts across various types of businesses to understand better how they build links for better SEO in 2017. SEO Click To Tweet.

SEO 110

SEO Social Media Content Landing Page 110

Content Marketing Institute

AUGUST 6, 2018

Editor’s note: You may have missed this article when CMI published it in 2016. HANDPICKED RELATED CONTENT: 4 Tips for Engaging Instagram Content [Examples]. Native video is the top-reaching post type on Facebook and gets three times the engagement of link posts and two times that of photo posts. But I can’t quit you, Insta.”.@Instagram

Social Media 111

Social Media Media Marketing Storytelling 111

Content Marketing Institute

JULY 13, 2018

Unfortunately, while you might like to click “publish” on a blog post and wipe your hands clean, savvy marketers recognize that the work is only beginning. Take these steps before clicking “publish”: Mix organic and paid promotion on social media to amplify your blog post, says @BrodyDorland Click To Tweet.

Promotion 97

Promotion Editorial Team Blog Blogging 97

Content Marketing Institute

OCTOBER 29, 2018

Additionally, our timing of publishing a post noting Henry Ford’s assembly-line accomplishment comes at the most inopportune moment given the tragedy of the past few days. The latter resulted from an advanced publishing queue and unforeseen events colliding in a very unfortunate way.

Content Marketing 74

Content Marketing Marketing Content Editorial 74