Content Marketing Institute

OCTOBER 16, 2018

For example, it shows total engagement for each topic over the length of time you specify. A graph illustrates how the engagement for each topic shakes out over time. As you can see, “how to brew tea” could be a great topic for your original spin – there is less competition for that topic, but engagements are high.

Content 104

Content Editorial Team Keywords Construction 104

BKA Content

NOVEMBER 14, 2022

A strong writer naturally incorporates relevant search terms and phrases into the body, meta descriptions, alt texts and other locations to increase the likelihood that your content will get found. Strong content encourages engagement. Of those individuals, 87% end up hiring the attorneys they call.

Content Writer 52

Content Writer Writer Content Copywriter 52

Content Marketing Institute

OCTOBER 30, 2018

Do you struggle to create engaging content that lands you in the top spots of Google? Image alt text. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. The topic clusters model. Topic cluster model explained. Heading tags. Meta title and descriptions.

Editorial Team 106

Editorial Team Content Manufacturing Keywords 106

Content Marketing Institute

NOVEMBER 20, 2017

Google and other search engines suggest text strings that you might have in mind as you type, and personalize your search returns based on your location and your past online behavior. Phone and texting apps offer context-appropriate quick replies (like “I’m in a meeting”) for you to tap. Analyzing text. hours per week.@meetcortex

Marketing 107

Marketing Content Agency Content Marketing 107

Content Marketing Institute

JUNE 19, 2018

Make sure each cluster post links in relevant anchor text to its corresponding pillar page, as well as other pages within the cluster. Instead, your user intent profiles should focus on stages in the funnel: awareness, engagement, conversion, and referral. When you’re done, you should be able to easily group your posts into clusters.

SEO 104

SEO Editorial Team Editorial Search Engine Optimization 104

ProBlogger

MAY 12, 2011

Here is the four-step process I usually use to explain it to people: Take your executive staff (or your writing/editorial team) into a conference room. After that they will get tired and start checking their emails, texts, go to the next meeting, or whatever. These are the search terms that we don’t normally think of.

Editorial Team 41

Editorial Team Blog Blogging Consulting 41

Smart Blogger

NOVEMBER 15, 2022

Stories are not only a great way to engage readers and increase views, they also help readers learn and retain information better. Visuals break up your text and make your answers more visually appealing and easier to read. And you should include links to additional resources if and when necessary. Your answers should tell stories.

Freelance 126

Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

NOVEMBER 29, 2018

Create a solid background for your text to pop. Create a solid background based on the color palette used in the previous Stories and make your text pop. Click the text icon (“Aa”) in the top right corner. Select the color and place the text where it belongs on the image. Select the “Fancy Text” option and type your text.

Editorial Team 110

Editorial Team Text Editorial Content Marketing 110

Content Marketing Institute

APRIL 2, 2018

Engagement. It’s best to use an H1 header tag with page content headers to identify important text. Image alternative (alt) text. Too often marketers ignore the alt text and don’t include a short description for search engines. Find a way to feature it higher in the text, a separate box, etc. Content headers.

Content Marketing 111

Content Marketing Website SEO Healthcare 111

Content Marketing Institute

JANUARY 22, 2018

One of the most engaging webinar formats, it also presents a chance that the guest goes off script. A bit like interviews, a Q&A involves questions from the audience, which tends to lead to a high engagement rate. Q&A #webinars w/ an industry expert lead to a high engagement rate, says @shane_barker. Interview webinars.

Script 223

Script Content Editorial Team Social Media 223

Content Marketing Institute

JULY 17, 2018

Websites get delisted for tactics like hiding white text in a white background, generating tons and tons of spammy backlinks, and duplicating a website with a second domain name. Common problems may be small text, content not sized to the viewport, and buttons or links too close to each other. Do we need to worry? Click To Tweet.

SEO 88

SEO Editorial Team Keywords Engineering 88

Content Marketing Institute

OCTOBER 25, 2017

You must have a good audience match for people to engage with your campaign. You must have a good audience match for people to engage when advertising on @Facebook. Create ads in different colors with and without in-image text. KarolaKarlson Click To Tweet. Expand your ad images to create more diversity.

Advertising 104

Advertising Landing Page Editorial Team Creativity 104

Content Marketing Institute

JUNE 6, 2018

That means it’s one to 15 seconds before anything at all happens on your page, let alone (when) your site is fully loaded and your users can engage with the content you’ve all worked so hard to create.”. Learn what ads are driving your visitors, how they engaged with your content, and how each page served them. Wearables.

Landing Page 100

Landing Page Editorial Team Recruitment Editorial 100

Content Marketing Institute

MAY 28, 2018

Other features of predictive modeling include: influencer analysis, demographic and geographic recognition, behavioral patterns, guided topic creation and configuration, advanced text analysis, and so on. Now, let’s identify how to get the optimal engagement time on Twitter. Click to enlarge. How to use this prescriptive tool.

Social Media 105

Social Media Media Editorial Team Editorial 105

Content Marketing Institute

JULY 13, 2018

To help you with this component, I’d like to present a fresh take on a handy infographic that my team created in 2012, The Future-Proof Checklist for Promoting Your Blog Post, which you can find below in infographic and text form. If you’re including all text or only dull stock images , you’re not setting yourself up for success.

Promotion 99

Promotion Editorial Team Blog Blogging 99

Content Marketing Institute

APRIL 20, 2018

You fill the library with text, images, links, and graphics, group them by category, and indicate the platforms you want to share them on. Livestreaming videos are one of the fastest growing and most-shared content types, in part because they let you engage with live audiences directly. Repurpose (paid version only).

Editorial Team 106

Editorial Team Content Social Media Collaboration 106

Content Marketing Institute

DECEMBER 19, 2017

Naturally, you want to resurface content still at the peak of its engagement potential since people tend to share the more recent pieces they discover. Here are a few repurposing ideas to consider: Turn text-based process descriptions or bulleted lists into graphic checklists or infographics, which are much easier to understand at a glance.

Long Form Content 92

Long Form Content Editorial Team Editorial Content Marketing 92

ProBlogger

MAY 29, 2017

In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. Doing all those social sharing templates, the helper text.

Promotion 49

Promotion Editorial Content Social Media 49

Content Marketing Institute

AUGUST 6, 2018

HANDPICKED RELATED CONTENT: 4 Tips for Engaging Instagram Content [Examples]. Native video is the top-reaching post type on Facebook and gets three times the engagement of link posts and two times that of photo posts. Use text overlays, says @MariSmith. I share daily from Elevate and track engagements.”. Click To Tweet.

Social Media 111

Social Media Media Marketing Storytelling 111