Content Marketing Institute

AUGUST 23, 2018

Your content team needs to be aware of what keyword research is, how to put together optimized content and target search queries, and how to create content that gets shared on social media. Hence, training your content team in basic SEO and social media is important. Optimization of content for chosen keywords.

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Content Marketing Marketing Editorial Team Search Engine Optimization 94

Content Marketing Institute

APRIL 11, 2018

In this article, I share seven of my favorite content marketing and SEO tools. Ahrefs for SEO, keyword research, and more. Ahrefs is the most powerful SEO tool on the market, and I’ve used a lot of them. It’s an easy way to find high-volume, low-difficulty keywords your competitors are ranking for but you’re not.

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Content Marketing Marketing Content Editorial Team 111

Content Marketing Institute

OCTOBER 16, 2018

? ? ? The value of building SEO content is second to none. However, I’m not merely talking about properly optimized content that has the right meta information, links, keywords, and technical SEO. Powerful #SEO content is the equivalent of a best-selling novel that people gobble up, says @JuliaEMcCoy. Click To Tweet.

Content 104

Content Editorial Team Keywords Construction 104

Content Marketing Institute

OCTOBER 30, 2018

An SEO strategy that focuses on topics rather than keywords, the model is an intent-based approach that simplifies blog archives by creating content around one central topic – referred to as the “pillar” page or post. Pillar-cluster #content technique is #SEO strategy focused on topics, not keywords, says @EliseDopson.

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Editorial Team Content Manufacturing Keywords 106

Content Marketing Institute

OCTOBER 22, 2018

So, which metrics give you deeper insights to improve your SEO strategies , and which don’t? SEO Click To Tweet. You also can use Keywords Everywhere , a free Chrome extension, for search volume and costs per click. Keyword search volume. SEO Click To Tweet. Let’s get into it. Image source. Two words: paid ads.

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Editorial Team Keywords Medical Engineering 90

Content Marketing Institute

APRIL 24, 2018

HANDPICKED RELATED CONTENT: 5 Reasons SEO Should Take a Back Seat With Website Content. Identify a head term – an overarching keyword topic with high monthly search volume. SEO Click To Tweet. Use the Keywords Everywhere plug-in to determine monthly search volume. 8+ Tools to Find Related Keywords for Your Content.

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Content Editorial Team Engineering Content Creation 111

Content Marketing Institute

SEPTEMBER 19, 2018

Every content translator who came on board with us attended two internal workshops – basic SEO and advanced SEO – in one-on-one, in-person sessions. TIP: If SEO is important, do keyword research in the localized languages to ensure that your content fills the local search query needs. This is where we laid the foundation.

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Editorial Team Contractor Freelance Content 103

Content Marketing Institute

OCTOBER 24, 2018

Mobile search, video marketing, SEO – all of that has been changing and advancing content marketing for the past few years. Clustered keyword lists also help you create more in-depth and better structured content. . Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

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Editorial Team Content Editorial Communication 94

BKA Content

NOVEMBER 14, 2022

Publishing content regularly is the easiest and most affordable way for lawyers to get found, which is why if you don’t already have a legal content writer on your team, it may be time to hire one. They understand SEO and how to incorporate keywords naturally and in such a way that they deliver the visibility you desire.

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Content Writer Writer Content Copywriter 52

Content Marketing Institute

JULY 24, 2018

Do the SEO that most companies don’t. 1,000: Invest in keyword research tools like SEMrush. 50,000: Invest in long-tail keyword paid search campaigns. Do long-tail keyword paid search campaigns to find low CPC thought-leadership content. 1,000: Lunch with all our editorial team members – internal subject-matter experts.

Content Marketing 106

Content Marketing Marketing Content Content Creation 106

Smart Blogger

NOVEMBER 15, 2022

This site is filled with helpful how-to articles on copywriting , content writing, writing contests , content marketing , article writing, and SEO writing. Could you help them target certain keywords with their content? Because those high-paying freelance content jobs you lay awake dreaming about? Do they have a regularly-updated blog?

Freelance 126

Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

NOVEMBER 20, 2017

Topic clusters give #content teams a way to discover topics they might want to write more about. HANDPICKED RELATED CONTENT: How Topic Modeling Can Strengthen Your SEO and Content Marketing Strategy. Cortex suggests colors, hashtags, keywords, image types, and publication dates and times. PaulRoetzer Click To Tweet. Performance.

Marketing 107

Marketing Content Agency Content Marketing 107

Content Marketing Institute

APRIL 16, 2018

No matter what your content marketing strategy is, keyword research is the fuel. Keywords inform marketers as to what their audience strives to know, let them monitor their competition, and offer a constant source of content ideas. Now, the approach to keyword research is different from what it was even a couple of years ago.

Keywords 111

Keywords Concept Content Editorial Team 111

ProBlogger

MAY 12, 2011

Here is the four-step process I usually use to explain it to people: Take your executive staff (or your writing/editorial team) into a conference room. These are longer phrases, using three or more keywords. In addition, you probably don’t want to spend several hours doing keyword research for each post.

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Editorial Team Blog Blogging Consulting 42

Content Marketing Institute

JANUARY 30, 2019

A few short years ago, simply writing useful articles regularly was enough to keep your audience engaged and see your SEO rankings steadily grow. With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. HANDPICKED RELATED CONTENT: Editorial Calendar Tools and Templates.

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Editorial Editorial Team Collaboration Social Media 96

Content Marketing Institute

APRIL 2, 2018

I doubt any marketing team can perfect its SEO and content marketing efforts. But SEO misfires abound for B2B and B2C websites and they can be avoided or at least minimized. HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. Keyword selection. What’s a sweet spot with SEO?

Content Marketing 111

Content Marketing Website SEO Healthcare 111

Content Marketing Institute

JULY 17, 2018

SEO Click To Tweet. Sometimes mobile pages are shorter, which means the site has fewer opportunities to rank well for long-tail keyword phrases. Fortunately for Sephora, it ranks well on mobile for competitive broad keywords, like first for makeup with 368,000 monthly searches and first for lipstick with 60,500 monthly searches.

SEO 89

SEO Editorial Team Keywords Engineering 89

Content Marketing Institute

MAY 29, 2018

SEMrush is a great tool to help you assess competitors’ traffic on Google and the keywords for which they are ranking. Enter your competitor’s web address in the SEMrush SEO toolkit and see a list of the keywords for which it ranks on Google. This quick way of doing keyword research can identify some target keywords.

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Content Marketing Editorial Marketing Content 109

Content Marketing Institute

JUNE 27, 2018

Here’s how it works: The Quuu community submits unique social posts through Quuu Promote into categories that are reviewed by Quuu’s editorial board to ensure quality. As you build a content library it can be easy to become fixated on SEO, keywords, and search queries. Because BuzzSumo allows you to search URLs (i.e.,

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Collaboration Content Editorial Editorial Team 111

Kayleigh Moore

JANUARY 12, 2023

But over the course of my (almost) decade of full-time freelance writing, I’ve written for a handful of places that maintain extremely high editorial expectations. Maybe you’ll find a thing or two you can add to your own editorial process. The guidelines High editorial expectations are laid out before a single word is written.

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Editorial Writer Editorial Team Search Engine Optimization 221

Content Marketing Institute

JANUARY 4, 2018

Voice-enabled search is one of the biggest topics in SEO circles, but many content marketers haven’t embraced the implications of virtual assistants and other voice-powered technology. As an SEO and content architect at Moz, I urge marketers to understand voice’s importance and the need to do so today to prepare for the voice revolution.

Content 110

Content Editorial Team Keywords SEO 110

Content Marketing Institute

JULY 13, 2018

SEO best practices change as quickly as the algorithms that dictate them, but some cornerstones for gaining search visibility will never go out of style: Identify a target keyword , plus several longtail variations, and populate them throughout your post. Draft an irresistible title tag that includes your target keyword.

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Promotion Editorial Team Blog Blogging 99

Content Marketing Institute

JANUARY 25, 2018

Determine SEO effectiveness. (If Support more balanced editorial planning. You may want to capture information like browser title, keywords that you want to rank for in searches, description text, H1 text. Sometimes deleting content screws up SEO value. Understand the scope of your content of all types. And more facets.

Content 107

Content Editorial Editorial Team Social Media 107

Content Marketing Institute

MAY 24, 2018

The process is not too different from choosing your top priority SEO keywords. And if SEO is a big focus for you, you can take advantage of this opportunity to build a pillar piece of content with the help of other recognized brands in your industry. How Topic Modeling Can Strengthen Your SEO and Content Marketing Strategy.

Content 106

Content Editorial Team Promotion Social Media 106

Content Marketing Institute

OCTOBER 8, 2018

It has fantastic potential to serve your needs, especially if your goal is SEO , but only if the context is right. Outrank a competitor for a valuable keyword. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. I’m not saying don’t ever use YouTube. Who’s it for?

Marketing 110

Marketing Editorial Team Promotion Social Media 110

Moz

DECEMBER 13, 2020

Editorial links from popular blogs : Track down authors and editors of those sites and start interacting with them on social media. Many publications list their whole editorial team with all the emails included on their “About” page. Consider inviting them to contribute a quote to your article as well.

Lead Generation 60

Lead Generation Content Creation Social Media Editorial 60

ProBlogger

MAY 29, 2017

In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. Laney: Really, it’s an editorial calendar but it’s a lot more than that.

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Promotion Editorial Content Social Media 50

Content Marketing Institute

JANUARY 29, 2018

You add your human editorial perspective while integrating your 360-degree brand. It: Fills your editorial calendar with quality content from a variety of voices. While it looks like content curation, content aggregation lacks unique editorial input and commentary. HINT: You should incorporate editorial decision-making too.)

Editorial 111

Editorial Editorial Team Content Social Media 111

Content Marketing Institute

AUGUST 6, 2018

It’s great for setting up mention alerts as well as finding content to share socially through keyword notifications. HANDPICKED RELATED CONTENT: 17 No-Cost Ways Writers Can Extend Reach of Their Editorial. My favorite blog plugin is Yoast for SEO. More opportunities to share equals more shares. It’s that simple.

Social Media 111

Social Media Media Marketing Storytelling 111

Content Marketing Institute

NOVEMBER 27, 2017

Guest blogging delivers advantages for your content marketing program – credibility from third-party websites, more eyeballs, SEO-helpful backlinks , etc. Choose a relevant keyword with less competition but good traffic. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

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Editorial Team Post Content Creation Long Form Content 97

Content Marketing Institute

OCTOBER 20, 2017

Just write a simple paragraph presenting the information, use keywords that rank, and voilà ! It can increase the interest of your audience, better entice them to share the content, and, ultimately, the increased traffic can boost your SEO (and you’ll stand out in SERP results.). your article is ready. Click To Tweet. Illustrations.

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Blog Post Post Content Blog 111