Content Marketing Institute

FEBRUARY 2, 2018

Each month we try to have a good editorial balance and have new content published for each buyer persona. Each month @AdEspresso publishes new content for each buyer persona, says @MassimoCw. Before the content is published, we usually run a final SEO check to fine-tune the title, URL, and section titles. Click To Tweet.

Content Marketing 111

Content Marketing Brand Editorial Marketing 111

Content Marketing Institute

MARCH 22, 2018

In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach. Luke Kintigh, head of publishing at Intel iQ, shares how they did it. Distribution of your content, particularly with paid media, is also not that hard to do initially.

Audience 106

Audience Editorial Team Editorial Social Media 106

Content Marketing Institute

MARCH 1, 2018

Up until that point, we merely invited readers to consume our blog content, which focused on the latest social media trends. We published lengthier e-books, practical templates , and how-to guides ; we also posted blog content pointing to those premium assets. It only made sense that we called the project Social Media Lab.

Brand 91

Brand IT Editorial Team Social Media 91

Content Marketing Institute

DECEMBER 7, 2018

The free Google Chrome extension offers basic spelling and grammar corrections in almost every place you write content across the web – web-based emails, social media updates, Google Docs, etc. Other features include a web form builder, social media marketing, and hot lead alerts. Social media promotion: Zapier. Cost: Free.

Content Marketing 96

Content Marketing Proofreader Marketing Editorial Team 96

Content Marketing Institute

JUNE 25, 2018

Here’s how we did it for one project: Published post monthly rounding up the brand’s mentions in blog articles and videos. Publish a monthly roundup of your brand’s mentions in articles & videos, says @SEOSmarty. A Proven Process to Curate Content and Publish a Roundup of Industry Influencers. Tweets into testimonials.

Brand 99

Brand Content Editorial Team Social Media 99

Content Marketing Institute

MARCH 5, 2018

If you’re considering livestreaming, make a commitment to publish on a regular schedule. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. With experience, you can grow your equipment list. Embrace consistency. Livestreaming isn’t intended to be pristine and perfect.

Editorial Team 105

Editorial Team Entertainment Content Creator Editorial 105

Smart Blogger

NOVEMBER 15, 2022

Here’s how Karen MacKenzie asked for a testimonial after we published her first post on Smart Blogger: “Would it be possible to get a testimonial for my website? Maybe they want to find you on social media so they can follow you. Follow Leads on Social Media. also publish a great deal of content. Keep it simple.

Freelance 126

Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

MAY 21, 2018

As the chief content creator for Find A Way Media, I’m both a writer and an employer of freelancers. According to Brad Hamilton, editor-in-chief of the investigative journalism nonprofit The Hatch Institute, “You can’t tell how good someone is based on something they’ve published – you never know, they might have had a fantastic editor.”.

Writer 106

Writer Content Freelance Editorial Team 106

Content Marketing Institute

NOVEMBER 12, 2017

Though Narrative Science doesn’t publish pricing for Quill, I looked at Quora where one person reported a tier pricing system and shared numbers that were in the ballpark of what a few people in the industry confirmed to me. Publish your half-robot/half-human-created story (yes, straight from the app). Cost of content creation.

Content Creation 107

Content Creation Content Editorial Team Storytelling 107

Content Marketing Institute

OCTOBER 30, 2018

Promotion of blog posts through social media. The final thing you need to do after publishing your pillar and cluster pages is to add internal links in each piece of content. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Email-generated content ideas.

Editorial Team 102

Editorial Team Content Manufacturing Keywords 102

BKA Content

NOVEMBER 14, 2022

Publishing content regularly is the easiest and most affordable way for lawyers to get found, which is why if you don’t already have a legal content writer on your team, it may be time to hire one. Social Media. A whopping 96% of individuals who need legal advice turn to search engines. Company Culture. Content Marketing.

Content Writer 52

Content Writer Writer Content Copywriter 52

Content Marketing Institute

DECEMBER 19, 2018

In addition to the music video, the educational effort includes behind-the-scenes footage, frequently asked questions, a quiz to test your VELCRO® legal knowledge, and an invitation to join the #dontsayvelcro “movement” on social media. HANDPICKED RELATED CONTENT: Is Your Brand Breaking the Law on Social Media?

Content Marketing 85

Content Marketing Government Marketing Food 85

Content Marketing Institute

JULY 24, 2018

Mobile is for media. ” Andy Crestodina , co-founder, CMO, Orbit Media. Jason Schemmel , social media manager, Harper Collins Christian Publishing . Christoph Trappe , director of content, Stamats Business Media. Jay Acunzo , founder, Unthinkable Media . CMWorld Click To Tweet.

Content Marketing 102

Content Marketing Marketing Content Content Creation 102

Neil Patel

OCTOBER 13, 2020

It’s a great way to record your invoices, share posts across social media, or get a text notification if an important client emails you. The most common example of this is social media. Social media needs constant interaction, but it is impossible to be online all the time. There are a variety of tools that make this easier.

Freelance 141

Freelance Projects Manufacturing Social Media 141

Content Marketing Institute

NOVEMBER 20, 2017

Online media, such as The Washington Post, recommend articles based on your reading history. Promotion, the fourth category of the AI framework, relates to AI for social media. Its software, also called Cortex, makes recommendations for content headed for social media. Netflix recommends shows based on your viewing history.

Marketing 104

Marketing Content Agency Content Marketing 104

ProBlogger

JULY 30, 2014

Aggregating content from over 25,000 publishers worldwide, the service uses Google’s algorithms to search for and promote the top news stories of the moment. Your office address should be easily viewable and all of your editorial team should have profile pages with images and email addresses included.

SEO 52

SEO Editorial Team Content Management System Editorial 52

Content Marketing Institute

JANUARY 18, 2018

And that, I realized, is how the media model – the very thing discussed here – works. Today’s savvy content marketers are at least eyeing if not yet adopting the business model established by media organizations. How do we evolve from seeing content as sales collateral to acting like publishers? The evolution of iQ by Intel.

Publisher 109

Publisher Publishing Publishing Editorial Team 109

Content Marketing Institute

MAY 29, 2018

Editor’s note: You may have missed this article when CMI published it a couple years ago. You also want to create content that gets shared across social media channels. With BuzzSumo , enter a website address – yours or your competitors’ – to find the most-shared content across social media channels. Click To Tweet.

Content Marketing 106

Content Marketing Editorial Marketing Content 106

Content Marketing Institute

JUNE 27, 2018

By a landslide, social media posts top the lists of types of content both B2C (96%) and B2B (94%) marketers say they use. The problem is that social media marketing is notoriously self-centered. Back when I was targeting mainstream publishers for guest posting, it was literally my first stop in the research process.

Collaboration 109

Collaboration Content Editorial Editorial Team 109

Content Marketing Institute

APRIL 26, 2018

Meet the panel: Dusty DiMercurio leads Autodesk’s content marketing and social media team and serves as publisher and editorial director for Redshift , the company’s digital publication about the future of design and making things. Challenge: Stay true to the editorial mission and show value to the company.

Brand 97

Brand Contractor Editorial Content 97

Content Marketing Institute

MARCH 27, 2018

I’ve created simple-to-implement checklists to help in the execution of your owned media side of influencer marketing. They give the steps to use earned and paid media promotion, too. Using earned and paid media to promote influencer content helps influencers feel more confident in the value of their work. Click To Tweet.

Recruitment 104

Recruitment Marketing Brand Awareness Editorial Team 104

Content Marketing Institute

SEPTEMBER 17, 2018

Editor’s note: You may have missed the original post when we published it a couple years ago. I break these tools into four groups – social media and audience-building, distribution tools outside of social media, SEO and outreach, and promotion-enhancement tools. 50 of the Best Social Media Tools Selected by Top Marketers.

Promotion 109

Promotion Content Social Media Editorial Team 109

Content Marketing Institute

JANUARY 26, 2018

In Content Marketing Institute articles, you probably see “content calendar” and “editorial calendar” used interchangeably. The term “editorial calendar” sometimes refers to a published list of issue themes and dates that sales teams use to book advertising into publications. Where it’s published.

Editorial 111

Editorial Government Content Editorial Team 111

Content Marketing Institute

NOVEMBER 28, 2017

Those marketers who regularly listen to This Old Marketing are CMI’s true fans … they are more likely to come to Content Marketing World , attend one of our master classes , purchase training , attend our webinars , engage in our content, and talk about us on social media. At our recent master class in Washington, D.C.,

Editorial Team 95

Editorial Team Editorial Content Marketing Construction 95

Kayleigh Moore

JANUARY 12, 2023

But over the course of my (almost) decade of full-time freelance writing, I’ve written for a handful of places that maintain extremely high editorial expectations. Maybe you’ll find a thing or two you can add to your own editorial process. The guidelines High editorial expectations are laid out before a single word is written.

Editorial 221

Editorial Writer Editorial Team Search Engine Optimization 221

Content Marketing Institute

APRIL 12, 2018

Capital Ideas gave the company a thought-leadership platform as well as fuel for the company’s paid, earned, and owned media initiatives. Today, Fred shares, Capital Ideas provides 60% of the content the company uses across social media, native advertising , and paid content distribution. Stay plugged in to audience needs.

Brand 104

Brand Content Editorial Team Editorial 104

Content Marketing Institute

AUGUST 1, 2018

When you look at the library of content you publish, is it a string of somewhat-related blog posts, videos and more — or do all the pieces work together to tell a better, broader story? Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest.

Editorial 78

Editorial Content Editorial Team Projects 78

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result). Click To Tweet.

Content Creator 100

Content Creator Audience Script Content 100

Content Marketing Institute

JULY 13, 2018

Unfortunately, while you might like to click “publish” on a blog post and wipe your hands clean, savvy marketers recognize that the work is only beginning. Social media is made for sharing. HANDPICKED RELATED CONTENT: 4 Unconventional Ways to Promote Blog Content on Social Media. Plan for social. Engage your email list.

Promotion 96

Promotion Editorial Team Blog Blogging 96

Content Marketing Institute

SEPTEMBER 21, 2018

But if you treat it as something you do after you publish your content, you’re missing an opportunity. Invite them to review a final draft before publishing the content (Everyone loves to feel like their opinions are valuable, and doing this will get them excited about the promotion you’re going to do next.). Click To Tweet.

Promotion 105

Promotion Brand Awareness Editorial Team Content Creation 105

Content Marketing Institute

OCTOBER 8, 2018

HANDPICKED RELATED CONTENT: How to Establish the Best Social Media KPIs for Your Content Marketing Goals. Video promotion tactics include email shots and promotion via social media activity. Performing a video content gap analysis at an early stage will help you genuinely differentiate the videos you publish. Image source.

Marketing 108

Marketing Editorial Team Promotion Social Media 108

Content Marketing Institute

APRIL 2, 2018

HANDPICKED RELATED CONTENT: 5 SEO Strategies for Social Media You Need to Know Before You Hit Publish. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Engagement. Search engines like Google want users to have a good experience. What’s been your experience?

Content Marketing 110

Content Marketing Website SEO Healthcare 110

Content Marketing Institute

APRIL 20, 2018

Reusing content assets that have yielded good results is a powerful way to expand your content library and to promote the same content across different media channels and in different content formats. To schedule, manage, and republish your social media content , try MeetEdgar. BuzzSumo (paid version only). tools Click To Tweet.

Editorial Team 102

Editorial Team Content Social Media Collaboration 102

Moz

DECEMBER 13, 2020

In link building, all those bloggers, publishers, editors, etc. Links from influencers or experts : Prior to publishing your article, reach out to those influencers and get their quote (opinion) to include in your article. Reaching out on social media (through ads and/or manual outreach). It’s either “link or no link” reporting.

Lead Generation 60

Lead Generation Content Creation Social Media Editorial 60

Content Marketing Institute

JANUARY 16, 2018

Consider this: While CMI’s research shows tactics like social media, videos, and infographics have adoption rates of well over 50%, only 4% of marketers say they are working with machine-learning-driven content formats like virtual reality or augmented reality. Geological Survey indicating an earthquake in the metro area.

Brand 102

Brand Content Storytelling Editorial Team 102

ProBlogger

MAY 29, 2017

In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. The tool is one that you may have heard of – CoSchedule.

Promotion 50

Promotion Editorial Content Social Media 50

Content Marketing Institute

DECEMBER 19, 2017

Even a simple, high-level inventory – a documented list of the content published, the topics covered and when, the formats of each piece, and the platforms where the assets were distributed – can help you track down the materials you have to work with, and make it easier to compare their relative performance as a next step. Conclusion.

Long Form Content 88

Long Form Content Editorial Team Editorial Content Marketing 88