Smart Blogger

FEBRUARY 20, 2023

It also requires 3-5 years of experience in social media, brand, or project management. They oversee the product’s entire journey from launch to sale. They also have SEO knowledge, comfort with technology, and experience launching successful campaigns.

Marketing 83

Marketing Collaboration Social Media Digital Marketing 83

Publishing Trends

OCTOBER 4, 2023

At Penguin Random House , Andy Hughes , senior VP and director of production and design at Knopf Doubleday Publishing Group , and Altie Karper , managing editor for Pantheon and Schocken and editorial director of Schocken will retire in December. Cameron Moore will be joining Candlewick Press as a sales assistant.

Editorial 61

Editorial Finance Agency Storytelling 61

Jane Friedman

DECEMBER 12, 2023

The most straightforward explanation for imprint closures: lack of sufficient sales. If the acquiring editors of the imprint are bringing in projects that aren’t selling well enough as frontlist titles, chances are they will not backlist well. In 2022, children’s hardcover sales were down 12.5%

Publisher 99

Publisher Publishing Publishing Art Director 99

Publishing Trends

JANUARY 16, 2024

At Penguin Random House , Chloe Gandy has joined Penguin Canada as editorial assistant, Natasha Tsakiris has joined as senior publicist, and Ayomikum Taiwo has joined as human resources coordinator. Cindy Yen has joined as as online and digital sales coordinator. Doubleday Canada has Diyasha Sen joining as editorial assistant.

Editorial 68

Editorial Creative Director Copy Editor Agency 68

Publishing Trends

NOVEMBER 6, 2023

At Scholastic , Annie Krege , formerly marketing intern at Astra Books for Young Readers has joined as trade sales assistant. At Sourcebooks , Jenne Abramowitz has joined as editorial director for Jabberwocky , Young Readers , and Fire Children’s Imprint. She previously was the editorial director at Scholastic. At William B.

Art Director 68

Art Director Editorial Agency Publisher 68

Publishing Trends

JANUARY 19, 2023

At Macmillan, Amy Solov , lately Sales Representative, Special Sales at Gibbs Smith , joins as Manager, Gift Sales. Dale Wilstermann joins Dexterity as Executive Sales Director. Most recently he was Executive Director, Nashville Sales at Hachette. Previously she was Director of Publicity at Ecco.

Art Director 64

Art Director Editorial Agency Publisher 64

Jane Friedman

OCTOBER 26, 2023

I wanted to be well prepared for my upcoming author events and I knew from past experience that presenting is a lot more enjoyable if I can not only wear my favorite nice jeans, but also manage to zip them. I just hoped when the accolades poured in and the sales figures soared, all this success wouldn’t go to my head.

Publisher 99

Publisher Publishing Publishing Copy 99

Publishing Trends

NOVEMBER 17, 2022

At Macmillan , SVP, Communications and Events Erin Coffey is leaving the company on December 1. He has most recently worked as Sales and Marketing Director at Northwestern University Press. At Wonderwell , Eva Avery joins as Editorial Director. Michael Petranek becomes Editorial Director at Scholastic, AFK , and Graphix Media.

Art Director 81

Art Director Warehousing Editorial Recruitment 81

Publishing Trends

MARCH 10, 2023

At HarperCollins , SVP, International Sales David Wolfson has retired and SVP, Sales and Associate Publisher for the children’s division Andrea Pappenheimer has departed the company. He was most recently Editorial and Marketing Director at Restless Books. Rucker was most recently Sales Director at Gibbs Smith.

Art Director 44

Art Director Editorial Management Agency 44

Elna Cain

JANUARY 12, 2023

For example, if you want to be a content writer that writes about sales technology since you were in sales at your last job, then research topics that you would see on technology sites that talk about sales: Sales forecasting and analytics software. Sales enablement technology. Marketing automation tools.

Content Writer 162

Content Writer Writer Medical Copywriter 162

Publishing Trends

AUGUST 1, 2023

At Penguin Children’s , Gerard Mancini , vice president, executive director managing editorial & production editorial will retire in December. Mancini joined the Viking Children’s editorial team in the fall of 1985. Alexis Lassiter has joined Little Bee as sales manager.

Agency 62

Agency Editorial Editorial Team Copy Editor 62

Publishing Trends

MARCH 22, 2023

audiobook sales topped ebook sales for the second year in a row. Whether that’s a podcast that is edited for an audiobook audience, or written specifically as an audiobook, it’s a different beast from a text-first project. But as audiobook sales are growing, people are willing to experiment more.

Publisher 90

Publisher Publishing Publishing Projects 90

Neil Patel

JULY 1, 2021

Should it be part of your regular editorial calendar ? It’s usually more direct and sales-oriented than other kinds, and unlike your other content, which is likely owned (even if it does end up also being earned), it can exist on multiple platforms. Then, add an event titled “Brainstorm World UFO Day Ideas.”

Content 135

Content Content Management System Ads Social Media 135

Content Marketing Institute

MARCH 7, 2018

Almost one-fourth (23%) neither agree nor disagree they can demonstrate content marketing has increased event attendance/participation. And more than one-third (35%) neither agree nor disagree they can demonstrate how content marketing has increased donations/sales. A purpose is the way to implement that mission, says @AnnGynn.

Content Marketing 100

Content Marketing Editorial Marketing Content 100

CoSchedule

SEPTEMBER 21, 2022

It’s a visual calendar sharing all your product launches, internal event plans, marketing campaigns, etc. It’s for internal team use and lays out all critical dates, projects, and plans so everyone in the organization can see what’s coming up. Spreadsheets are great for small teams coordinating a handful of projects.

Communication 52

Communication Projects Collaboration Editorial 52

Neil Patel

OCTOBER 8, 2020

Your marketing efforts’ ultimate purpose is to reach the most customers and get them past the sales funnel. Editorial calendar : Use this to streamline the production and publication schedule of blogs or articles. Think of content projects and marketing deliverables. Step 5: Creating a Marketing Calendar Backlog.

Marketing 145

Marketing Social Media Search Engine Optimization Projects 145

Publishing Trends

APRIL 6, 2023

She was formerly Editorial Director of Oprah’s Book Club and Books Editor for O Magazine. Adam Philips , previously Director of Marketing at Dynamite Entertainment , joins AWA Studios as Director of Sales and Trade Marketing. April Roberts joins Chronicle as Associate Publicist, and Jonah Thedorff joins as Sales Coordinator.

Art Director 62

Art Director Entertainment Agency Finance 62

Content Hacker

FEBRUARY 20, 2024

Then, plan out your content ahead of time, using tools like editorial calendars or simple spreadsheets to keep track of topics, deadlines, and publishing dates. And remember, flexibility is key — adjust your schedule as needed to accommodate any changes or unexpected events. Remember, your blog isn’t just a platform; it’s a business.

Blog 52

Blog Blogging Social Media Collaboration 52

Content Marketing Institute

JULY 24, 2018

From meals and research to customer advisory boards and in-person event studios, these presenters have a lot of good ideas. Sponsor an event and buy a plane ticket. 50,000 or $100,000: Sponsor events. 50,000: Launch an audience research and partial website redesign project. What should be on your grid or wish list?

Content Marketing 103

Content Marketing Marketing Content Content Creation 103

Content Marketing Institute

AUGUST 10, 2018

The project took a digital platform and turned it into a physical magazine. Beginning in 2017, the team began focusing on developing content to generate true demand rather than fulfilling requests from sales representatives for ad hoc content. Its print run of 3,000 copies was distributed across JLL Americas offices and client events.

Content Marketing 61

Content Marketing Art Director Creative Director Storytelling 61

Content Marketing Institute

OCTOBER 29, 2017

On that napkin, I wrote something to the effect of this: In three years, we will run the leading online destination for content marketing, the leading content marketing magazine, and the largest content marketing event on the planet. Michele Linn bought into the vision and took over editorial. The concept took off immediately.

Content Marketing 111

Content Marketing Marketing Content Consulting 111

Moz

OCTOBER 6, 2019

Posted by DaisyQ As a digital content marketer, your job is to grow traffic that converts into leads and sales. Other times, we had a customer group in mind, or an event our marketing team was sponsoring. One of the events we sponsored was the Sturgis Rally. It makes it a little easier. But that’s not always the case.

Blog 54

Blog Blogging Social Media Keywords 54

Content Marketing Institute

DECEMBER 28, 2017

Unfetter your thinking before you make editorial plans. Just as a zen mindset enables us to discern and remove the artificial limitations we’ve placed on ourselves, Robert proposes that we unfetter our thinking when we put together editorial plans so that new possibilities can show up in our businesses.

Content Marketing 99

Content Marketing Marketing Content Government 99

Smart Blogger

NOVEMBER 15, 2022

After all, every article they publish tends to pay for itself (and then some) thanks to the traffic it brings to the website — traffic that often leads to sales of their product. Dan rewrote Jay’s entire sales pitch on spec and sent it to him. It’s free for writers to join, and you can use it as an online resume and sales page.

Freelance 126

Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

JANUARY 31, 2018

More broadly, according to Bridge Ratings estimates reported by Inside Radio , overall podcast ad revenue is projected to reach $534 million by 2020.@cmicontent's Even better, expand your podcasting and other content marketing skills by attending this educational event. JoePulizzi Click To Tweet. jayacunzo Click To Tweet.

Brand 106

Brand Storytelling Creativity Content Marketing 106

ProBlogger

APRIL 19, 2017

His latest project, Examine.Com, garners around 70,000 visitors a day and is a seven-figure business. Emilie Wapnick wowed attendees of the 2106 Problogger Event with her talk about bringing multiple passions/interests into one blog. Why The Loooooong Sales Letter Works And Other Surprising Sales Hacks via Mixergy.

Blogger 50

Blogger Editorial Agency Writer 50

ProBlogger

SEPTEMBER 13, 2015

I’ve written books with lots of craft projects in them, and more recently one with only a few craft project (and a more substantial observational-style writing element.). He wrote over 50 books – selling millions of copies – as well as penning hundreds of editorials for The Age and The Mercury newspapers. I can’t fight it!

Blogger 52

Blogger Writing IT Editorial 52

ProBlogger

JUNE 5, 2017

I first met Nikki at one of our first ever ProBlogger events. I first met Nikki at one of our early ProBlogger events. I was 41 and I loved what I did but you could feel like there had been redundancies and that was the first time I’d seen redundancies in a quite long career in the editorial department. Full Transcript.

Blogger 42

Blogger Blog Blogging Social Media 42

ProBlogger

JUNE 5, 2017

I first met Nikki at one of our first ever ProBlogger events. I first met Nikki at one of our early ProBlogger events. I was 41 and I loved what I did but you could feel like there had been redundancies and that was the first time I’d seen redundancies in a quite long career in the editorial department. Full Transcript.

Blogger 36

Blogger Blog Blogging Social Media 36

Kristi Hines

JUNE 20, 2021

Editorial Calendars. See all of your projects together. Project Gutenberg – Over 60,000 free ebooks and books in the public domain. Google Forms – Plan your next camping trip, manage event registrations, whip up a quick poll, collect email addresses for a newsletter, create a pop quiz, and much more.

Content Marketing 130

Content Marketing Content Marketing Editorial 130

Shorthand Content Marketing

MAY 8, 2022

Sometimes known as inbound marketing, this is the job of attracting new business by offering value first before asking for a sale. They may also liaise with the sales team to track lead generation results. Organizational and project management skills are necessary to ensure everything is planned, produced, and delivered on time.

Content Marketing 52

Content Marketing Marketing Content Entertainment 52

The Hoth

MARCH 28, 2023

Do you want to increase your brand’s online visibility while generating new leads & sales on a consistent basis? Trying to put together a quality content strategy without a way to stay organized isn’t fun, as you’ll waste time keeping track of email threads, checking up on projects, and coming up with new content ideas.

Marketing 59

Marketing Content Creation Content Creator Content 59

Content Marketing Institute

JANUARY 26, 2018

Most likely, you’ll know because you start to feel growing pains, often when you’re considering how to expand the scope of your content programs to include new initiatives (a print magazine, a new blog, podcast, or video series) or how to centralize management and governance of distributed content projects within one team. Click To Tweet.

Editorial 111

Editorial Government Content Editorial Team 111

Content Marketing Institute

DECEMBER 29, 2017

Hint: Sales outreach following a content download likely isn’t an audience benefit unless the person asked to be contacted.). Sales outreach following a #content download likely isn’t an audience benefit, says @KimMoutsos. HANDPICKED RELATED CONTENT: Bingeable Content: How to Move Buyers Through Your Sales Cycle Faster.

Content Marketing 99

Content Marketing Marketing Editorial Content 99

Content Marketing Institute

NOVEMBER 22, 2017

Complicating the issue is that content marketing success requires ideas and insights from experts from dozens of other fields, including: creativity, design, HTML, productivity, project management, writing, and dozens more. It offers a practical alternative to the typical 52-week marketing plans and yearly editorial calendars.

Creativity 106

Creativity Content Marketing Marketing Content 106

Neil Patel

MARCH 11, 2023

It looks like this: And that makes this tool perfect for editorial planning and scheduling. Create Funnels With ClickFunnels Regardless of whether your company focuses on people online or off, you should be creating a sales funnel if you have an Internet presence. You can create a sales funnel that converts in just a few minutes.

Content Marketing 114

Content Marketing Marketing Content Social Media 114

ProBlogger

JULY 9, 2020

This is a good time to take another look at your editorial plan (or create it if you don’t have one). You might also want to come up with a community project or challenge your readers can take part in to increase engagement. If you’re selling a product or service, does most of your revenue come from launches or long-tail sales?

Blog 46

Blog Blogging Editorial Advertising 46