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How to Evolve Your Storytelling for Better Engagement and Conversion

Contently

Creating Content for Engagement vs. Conversion. Not every piece of content is meant to drive a sale or even generate a lead. Once a potential customer is aware of your brand, you want to drive them further down the funnel through engagement and conversion. Optimize Your Storytelling for Engagement and Conversion.

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How to Create a Facebook Contest that Grows Engagement and Audience

Neil Patel

With close to 3 billion active monthly users , Facebook is the biggest social media platform on the planet. Facebook contests have been around for some time, but they’re still one of the best methods to grow an active audience and build meaningful engagement with your brand. Get More Engagement. Photo Contests.

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Ultimate Guide to Promoting Your Website for Free: 8 Proven Methods

Income Diary

From savvy SEO strategies and engaging with guest posts, to leveraging email marketing and navigating the world of Google AdWords, each step is a stride towards a thriving online business. Paid advertising also provides the flexibility to continually optimize campaigns for improved targeting and engagement.

Promotion 105
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How Video Marketing Is Reshaping Content Strategies

Contently

In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Let’s explore three emerging video formats and how brands can integrate them into brand awareness and lead-generation campaigns. What is the structure of the live event? Have a plan.

Marketing 132
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Facebook Marketing: A Comprehensive Guide for Beginners

Neil Patel

billion monthly active users , Facebook is the world’s most popular social media platform. From a marketing perspective, there are many opportunities to engage with new audiences and expand your company’s reach. Video posts, in general, have a 6.09 traffic engagement app installs video views lead generation messages.

Marketing 145
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Which Social Media Sites Really Matter and Why

Neil Patel

Social media is critical. But social media is also misunderstood in some ways. One of those misunderstandings is which social media sites a business or individual should be on. If you read this article, you’re going to understand which social media sites are best for your brand or business.

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How to Set Up Twitter Advertising: Tips, Tricks, and Complete Walk-Through

Neil Patel

Like most social media platforms, Twitter is one of the best places to find and engage your target audience. It’s a fast-paced platform you can use to achieve many business goals such as lead generation, brand awareness, and even driving sales, among others. To run a Twitter ad campaign, you must set objectives.