Fat Joe

JULY 5, 2023

Many SEOs struggle with content duplication issues as they scale their clients’ sites. It’s the process of deciding which version of a page is the most definitive and using canonical tags to tell search engines that is the URL you want to be indexed. Setting a canonical URL helps search engines determine the preferred version.

SEO 52

SEO Engineering Retail Utilities 52

Neil Patel

DECEMBER 15, 2020

What, Exactly, is an XML Sitemap? What is an XML sitemap? In simple terms, it’s a list of a website’s URLs. That’s why it’s called a sitemap. It maps out how the website is structured and what pages the website includes. (“XML” That’s what an XML sitemap is, but why should you even have one?

SEO 141

SEO Architecture Engineering Website 141

Moz

MARCH 5, 2020

Negative SEO can hurt your website and your work in search, even when your rankings are unaffected by it. In this week's Whiteboard Friday, search expert Russ Jones dives into what negative SEO is, what it can affect beyond rankings, and tips on how to fight it. But what I want to talk about today is actually pretty bad.

SEO 72

SEO Search Engine Optimization Copy Website 72

Neil Patel

JUNE 11, 2014

As a matter of fact, press releases are branding and credibility tools, not SEO tools. The simple tenets of who, what, where, why, and when apply (the five Ws). If you have never written a press release, consider using a professional content writer or service. These days, most people prefer to read their news online.

Prose 73

Prose Brand Awareness Social Media Collaboration 73

Income Diary

APRIL 29, 2024

Creating exceptional content is not just a strategy, it’s a value. Google’s mission is to connect people with what they want, and what they want is your great content. Next, you need to optimize your articles so that Google knows what you want them to rank high in their search engines.

Writing 59

Writing Keywords SEO Content Creation 59

Neil Patel

NOVEMBER 12, 2020

Let’s talk about meta tags — what they are, why they matter, and how to do them better. First things first — what made you click on this article to read it? If you found this article via a search engine, though, there’s a good chance you found and clicked this article because of meta tags.

Keywords 145

Keywords Engineering SEO Digital Marketing 145

The Hoth

NOVEMBER 28, 2023

You still have a few precious months to optimize the heck out of your website and content before SGE lands in 2024, so you should make the most out of it. You still have a few precious months to optimize the heck out of your website and content before SGE lands in 2024, so you should make the most out of it.

Keywords 59

Keywords SEO Digital Marketing Engineering 59

Moz

APRIL 3, 2019

Posted by AlliBerry3 There’s a lot to consider when creating a content strategy in 2019. Not only is there more competition than ever online, but there are so many types of content and ways to reach your target audience. How do you really know what to do? Content goal: Brand awareness. Syndication. Do you podcast?

Brand 68

Brand Government Finance Brand Awareness 68

Smart Blogger

FEBRUARY 15, 2023

Are you looking for white paper examples to add to your content marketing strategy? Topnotch brands and businesses around the world share fact-based, relevant content, and effective solutions with their audiences. What is a White Paper?… And Why Do You Need One? And for 52%, the preferred content is white papers.

Government 94

Government Landing Page Search Engine Optimization Electronics 94

Content Marketing Institute

JUNE 27, 2018

We’re sharing Aaron’s updated version today, as more efficient teamwork is a constant need for content marketers. As content marketers, we have our work cut out for us. By a landslide, social media posts top the lists of types of content both B2C (96%) and B2B (94%) marketers say they use. And not just for in-house research.

Collaboration 111

Collaboration Content Editorial Editorial Team 111

CoSchedule

FEBRUARY 28, 2023

table of contents] Marketing Project Management Software Fundamentals What Is Marketing Project Management? On average, 11.4 percent of investment is wasted because of poor project management. In terms of marketing efforts, this statistic is a direct translation to money lost on underperforming ads and failing campaigns. The solution?

Projects 62

Projects Management Marketing Collaboration 62

Content Powered

APRIL 13, 2023

One of the most common questions I get from people, including clients and prospective clients, is whether or not it's okay to copy content from elsewhere and post it as a blog article on their site. If you spent time creating a piece of content, why not use it anywhere you can? Let's dig in!

Copy 97

Copy Website IT Blog 97

Neil Patel

FEBRUARY 16, 2021

Organic search traffic is critical for growing your website and business. But the stats don’t matter much if your site doesn’t show up in the search results at all. How do you get your new site or blog indexed by Google, Bing, and other search engines? Why Do You Need Google to Index Your Site? Want to do the same thing?

Website 141

Website Search Engine Optimization Engineering Social Media 141

Neil Patel

AUGUST 16, 2021

What Is Lead Generation? If you’ve spent a lot of time creating content, hoping to attract the right leads, but you still aren’t getting results, it can be discouraging. At one time in my content marketing career, I struggled to acquire leads. Why Is Lead Generation Important for Businesses? Hear this: you’re not alone.

Lead Generation 145

Lead Generation IT Landing Page Social Media 145

The Hoth

FEBRUARY 20, 2024

It’s now 2024, and digital marketers are changing the way they approach optimizing content for search engines for various reasons (the rise of AI content, Google SGE, Microsoft Copilot, and the list goes on and on). What’s topical authority? Some sort of topical cream that makes your website rank higher? (if

SEO 59

SEO Medical Digital Marketing Keywords 59

Content Powered

DECEMBER 16, 2022

Well, I've decided to cover both the direct and indirect benefits that blogging has on your search engine optimization, rankings, and inbound marketing as a whole. Google Loves Fresh Content. An abandoned blog doesn't represent a site that Google wants to recommend to people; what if they make an order and it never ships?

SEO 52

SEO Blog Blogging Social Media 52

Men With Pens

DECEMBER 6, 2009

No one ever told me that…&# We both know there’s no retirement fund in what we do. We work tirelessly to put up good content that people can use to improve their income, and we don’t get paid a penny for it. Why the hell not? What do you have? “We get to retire? We’re bloggers. It’s free.

Blog Post 64

Blog Post Post Blog Blogging 64