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A Small Saturday, a Horoscope Personalization, and a Community Request [The Weekly Wrap]

Content Marketing Institute

This week, the Cleveland Clinic asks for help, American Express teaches how to turn something small into something much bigger, and Zillow shows how someone else’s horoscope can catch people’s eye.

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3 Ways to Define What Your Blog Is About

ProBlogger

A quick look over Gala’s blog and you can see she’s talking about a range of topics – Style, Beauty, Travel, Self Love are 4 categories but over the years she’s talked about relationships, horoscopes and much more. There are many examples of bloggers targeting particular demographics.

Blog 52
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How to Win Readers and Make Them Stick

ProBlogger

Do you check your daily horoscope on your favorite magazine website or the news in the New York Times ? If you’re showing someone how to do something in a blog post, walk them through it step by step, and make the action clear during each step. Be a part of their daily lives. How can you make your blog a part of your readers’s daily lives?

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213: Blogging and Content Marketing: 10 Things To Know

ProBlogger

She writes about travel, horoscopes, tattoos, relationships, travel, all kinds of stuff. A lot of bloggers though that I meet say, “I don’t really want to just write about one topic.” ” And so another way to define what you’re on about is to think about your demographic. This is Gala Darling.