Content Marketing Institute
AUGUST 2, 2018
Marketers didn’t invent the technology to build bots, mobile apps, games, and productivity tools, but they can make them entertaining, delightful, and helpful to entice their audiences to use them. And marketing tech tools once available to enterprise-level brands with big budgets are now viable for small and medium-sized businesses too.
Ann Handley
AUGUST 10, 2022
A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Above ^^ is a sign I read in a hospital waiting room a few days ago. It’s one of the top hospitals in the country, and they can’t afford Es?
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Ann Handley
FEBRUARY 9, 2023
A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Example: Aha Media Group is a marketing agency that serves (in part) healthcare clients. ” Hospital marketers sprinkle acronyms on their morning oatmeal. No One Reads.
The Creative Penn
MAY 27, 2024
How can you create multiple streams of income and multiple marketing channels, while still writing your books? While mastering the craft of fantastical storytelling, Adam simultaneously embraces the rewarding challenges of family life as well as being an authorpreneur. Is this about writing to market?
Content Marketing Institute
FEBRUARY 28, 2018
Enter, 20-year marketing veteran Lisa Mattson. This post shares some ideas from her Content Marketing World talk, How Jordan Winery Crushed Content Marketing With a Video-Centered Strategy – ideas that you can steal to reinvigorate your brand. “I This kind of marketing makes wine intimidating.”. Where are the people?
Content Marketing Institute
JANUARY 22, 2019
So it should come as no surprise that, as content marketers, we often approach the task of developing new ideas and initiatives by referencing, analyzing, and iterating on the creative experiences we know and love – standing on the shoulders of giants , so to speak. Click To Tweet. Case in point: Cleveland Clinic’s MyChart Patient Portal.
Moz
JUNE 8, 2020
With a consumer public struggling to get its basic needs met, you want to own the business that grows, sells, or markets the dried beans if you can determine they’ll continue to be a must-have in all times and seasons. My skills, for example, would enable me to teach almost any business in town how to market themselves.
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