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Unclog Your Copy With This Easy Four-Step Framework

Ann Handley

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Above ^^ is a sign I read in a hospital waiting room a few days ago. It’s one of the top hospitals in the country, and they can’t afford Es? That’s not how words work.

Copy 122
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What Is a Foil in Literature?

Grammarly

The literary element of foil characters serve several important purposes in storytelling and character development. Second, foils allow a writer to illuminate certain qualities of a character without having to exaggerate them. The writer doesn’t have to give the characters superpowers in order to make them stand out.

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How to Write Like Robots Can’t

Ann Handley

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. You need to do the work to become a better, more confident writer. * * * Part of me hates that bold text above—that “writing is work” business. Actual footage from the party tent.

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How to Start a Story: 10+ Ways to Capture Readers Instantly

Smart Blogger

Salinger’s The Catcher in the Rye as an illustration, the novel opens with Holden Caulfield mentioning his trip to the mental hospital, but not explaining why. They’re here to serve your storytelling and unique writing voice. For example, J.D. What you’ve explored today are tools – not rules. So lean into them.

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People Round-Up, Early October 2022

Publishing Trends

At the University of Pittsburgh Press , Will Masami Hammell , previously Senior Academic Writer and Editor for the Department of Medicine at Brigham and Women’s Hospital , joins as Senior Acquisitions Editor. At Yale University Press , Marty Gosser joins as National Accounts Manager.

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Should You Ungate Your Content in 2021?

Ann Handley

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Both during and post-Covid, hospitals have needed her help and will need it more than ever. Pop quiz: How many notifications and lead-capture forms are too many on a homepage? Not segments.

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The 20+ Best Copywriting Blogs to Bookmark & Follow Now

Smart Blogger

Whether you’re a business owner, blogger, content creator, freelance writer, or freelance copywriter, mastering the art of writing emotionally compelling website copy is essential for: Attracting ideal customers. Be sure to check out their blog content that is loaded with helpful tips for writers and entrepreneurs at any experience level.