Backlinko

MARCH 11, 2024

Marketing tech stack is always evolving. Marketing automation software enables improved efficiency with various features from customer segmentation to campaign management. What’s the marketing automation industry market size, what are the adoption rates of marketing automation and which benefits it brings to businesses?

Marketing 101

Marketing Landing Page Social Media Lead Generation 101

Elna Cain

FEBRUARY 27, 2024

As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. Content for these businesses is what helps drive their brand and sales. Maybe you’re interested in this writing niche and want to see what it’s all about.

Content Writer 237

Content Writer Writer Content Writing 237

Neil Patel

OCTOBER 25, 2021

For this reason, spending time and money on sales and marketing-related tasks is never time wasted. In this post, I’m going to examine some of the top sales tools for boosting results, improving efficiency and organization and helping you generate more revenue. LinkedIn Sales Solutions. Let’s get started!

Sales 131

Sales Electronics Lead Generation Digital Marketing 131

Content Hacker

JULY 6, 2023

Do you want to know how content marketing helps business growth? Many business owners aren’t sure whether investing in content marketing is worth the time, effort, and resources. Content marketing is 100% worth it. We’ll examine the important role of content marketing in running impactful digital marketing campaigns.

Content Marketing 98

Content Marketing Marketing Long Form Content Content 98

Neil Patel

APRIL 20, 2021

More than likely, marketers who struggle to win customers either haven’t been prospecting the right way or aren’t putting in enough effort. In this in-depth article, you’ll learn how to leverage the power of the human brain with neuroscience sales tips. Influence marketing is here to stay, so you should embrace it.

Sales 137

Sales Content Creation Advertising Education 137

Contently

FEBRUARY 22, 2023

In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment. And brands noticed.

Marketing 132

Marketing Content Entertainment Social Media 132

ContentWriters

FEBRUARY 8, 2023

One of the best ways is through video marketing. However, there are many different types of video marketing that businesses can create. This article will discuss some basics of B2B video marketing and what makes a good B2B video. 8 B2B Video Marketing Ideas Video marketing for B2B is gaining more and more popularity.

Marketing 115

Marketing Brand Awareness Social Media Promotion 115

Neil Patel

FEBRUARY 17, 2021

With the competition for customers becoming stiffer by the day, brands have to be savvy about the way they do their marketing. You must employ marketing strategies that work. One such marketing strategy is direct response marketing. What is Direct Response Marketing? Advantages of Direct Response Marketing.

Recruitment 141

Recruitment Marketing Social Media Lead Generation 141

Smart Blogger

APRIL 19, 2023

The best email marketing software is essential for every industry that intends to cultivate loyal customers. So who has the best email marketing service? MailChimp MailChimp is one of the most well-known marketing platforms available — and for a good reason, they’re super user-friendly. So, why not give them a go?

Landing Page 106

Landing Page Marketing Utilities Social Media 106

Neil Patel

JUNE 22, 2021

billion monthly active users , Facebook is the world’s most popular social media platform. From a marketing perspective, there are many opportunities to engage with new audiences and expand your company’s reach. By devising a Facebook marketing strategy. What Is Facebook Marketing? With over 2.74 Collection Ads.

Marketing 145

Marketing Social Media Advertising Management 145

ContentWriters

JANUARY 3, 2024

Every marketer strives for content that persuades readers to convert. This post explores how blogs can be used to engage audiences and catalyze conversion marketing, from building email lists to boosting sales. What Is Conversion Marketing? How Do Blogs Factor Into Conversion Marketing?

Brand 59

Brand Marketing Retail Blog 59

Neil Patel

NOVEMBER 19, 2021

You need to identify your target market, market your brand effectively , and create informative, appealing content for your chosen demographic. As a marketer or entrepreneur, you can’t afford to rely on inefficient, outdated tactics like cold-calling and paying for leads. How Lead Generation Works.

Lead Generation 141

Lead Generation Social Media Sales Brand 141

Contently

JANUARY 31, 2023

We could all be forgiven for briefly believing that artificial intelligence (AI) and machine learning (ML) in marketing are only about generating content. The end of 2022 drowned in the splash from generative AI such as ChatGPT, Jasper.ai Where can you find AI in marketing technology? But it’s a new year.

Content Marketing 126

Content Marketing Marketing Content Sales 126

Quick Sprout

JULY 22, 2022

Our top recommendation for most people is Sendinblue because it offers the most value of an email marketing service. Email is one of the most powerful marketing tools at your disposal. It can drive engagement, build relationships, and deliver a higher ROI than every other type of marketing campaign. Visit SendinBlue.

Marketing 144

Marketing Landing Page Lead Generation Sales 144

Neil Patel

JULY 12, 2021

Marketing is important to your business. However, as customers evolve, so does the unpredictable marketing landscape. This means you’re likely spending more and more time trying to keep up with the latest marketing tips and trends. What is Marketing Automation? Just call me Captain Obvious. The good news?

IT 145

IT Landing Page Marketing Sales 145

BKA Content

JANUARY 27, 2023

Incorporating Artificial Intelligence in Business Marketing When you hear the phrase “artificial intelligence in business,” what first comes to mind? Maybe you thought of futuristic, life-like robots rolling around the office, generating reports and telling terrible jokes. It’s a warmer approach to sales versus contacting cold leads.

Marketing 83

Marketing Content Creation Search Engine Optimization Proofreader 83

Blogtrepreneur

OCTOBER 24, 2022

Creating a content marketing strategy is only half the battle. Fortunately, there are a few key indicators that you can use to gauge the success of your SEO association with content marketing strategy. You’ve put a lot of time and effort into your content marketing strategy. Congratulations! But your work is not done yet.

Content Marketing 45

Content Marketing Brand Awareness Marketing Lead Generation 45

Smart Blogger

JULY 31, 2023

If you’ve ever felt overwhelmed by the relentless, daily grind of manual marketing tasks, you’re not alone. But marketing automation is like having a savvy sidekick dedicated to handling the nitty-gritty, freeing you to focus on what really matters. What is Marketing Automation? The best time to post on social media?

Marketing 66

Marketing Social Media Digital Marketing Landing Page 66

Grammarly

JANUARY 29, 2024

Websites not only attract new customers but also give you the chance to sell to people directly, making website writing a powerful sales tool. Next are online articles and blogs , known as content marketing. Then you have marketing copywriting, which is more directly sales-oriented. Think of SEO as lead generation.

Website 96

Website Writing Copywriter Copywriting 96

Credible Content

JUNE 23, 2023

Here are a few media and marketing examples where direct response copywriting is used: Email marketing Such email marketing campaigns encourage your recipients to take a specific action such as clicking a link, making a purchase or subscribing to regular updates. ” – Dan Kennedy, The Ultimate Sales Letter.

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130

BKA Content

APRIL 24, 2024

Put simply, your content needs the correct: Objectives Audience Topic Timing Platform When you put the who, what, why, where and how together, you have the recipe for content marketing success. You should have one map for new leads and another one for people who are close to making a purchase. What Are the Benefits of Content Mapping?

Landing Page 66

Landing Page Content Social Media Keywords 66

Neil Patel

AUGUST 19, 2021

A study by Hinge Marketing found accounting and financial service firms were the slowest growing of all professions studied. The difference between low-growth and high-growth businesses in any sector is marketing. Marketing is what develops the all-important know, like, and trust factor. 6 Marketing Tips for CPAs.

Brand Awareness 145

Brand Awareness Marketing Keywords Digital Marketing 145

Neil Patel

MAY 10, 2021

Here’s what you need to know about its effect on the digital marketing industry. Why Should You Use Blockchain in Marketing Data Security? Marketers can leverage blockchain by giving customers transparency and data protection while combating fraud and building brand recognition. Decentralized Social Media.

Medical 122

Medical Marketing Hospitality Digital Marketing 122

Neil Patel

AUGUST 4, 2021

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for.

Marketing 145

Marketing Brand Awareness Social Media Education 145

Neil Patel

APRIL 7, 2021

Regardless of how seasoned a marketer you are, you can always benefit from the wisdom of those who have walked similar professional routes. A good way to learn from seasoned professionals is to check out some of the books they’ve written about different facets of marketing. It is also available in audio format. Hacking Growth.

Marketing 128

Marketing Persuasion Digital Marketing Agency 128

BKA Content

NOVEMBER 8, 2022

The Importance of Content Marketing to Grow Your Business in a Recession. The best approach to grow your business in a recession is through targeted content marketing. What Is Content Marketing? Popular forms include blog posts, videos, and social media content. Proof Content Marketing Works. Learn More.

Content Marketing 80

Content Marketing Marketing Content Insurance 80

Neil Patel

NOVEMBER 5, 2020

If you visit the websites of Salesforce, Marketo, HubSpot other top marketing automation tools, what would you see? Lofty promises to grow revenue, get more leads, and make your prospects happier. Having the right agency to help you wield that power to set up a lead generation machine for your business.

Agency 124

Agency Marketing Portfolio Lead Generation 124

Neil Patel

FEBRUARY 10, 2021

These are the goals of your sales funnel. To get the most out of your leads in each stage of their purchasing journey, you should have a funnel conversion strategy for all levels of the funnel. If you have a website and a business, you can measure and create a sales funnel that converts, even if you’re starting from scratch.

Landing Page 133

Landing Page Lead Generation Social Media Brand Awareness 133

BKA Content

APRIL 26, 2024

It can be helpful to divide the customer acquisition funnel into three stages to better understand the buyer journey and optimize marketing strategies for your business. The funnel model for customer acquisition dates back to a 1924 book on direct sales. There are three general stages of customer acquisition.

Search Engine Optimization 67

Search Engine Optimization Insurance Digital Marketing Lead Generation 67

BKA Content

APRIL 15, 2024

SEO for movers helps you get noticed by driving more traffic to your website and improving lead generation. Search engine optimization is the process of optimizing digital content, such as websites, blogs, and social media, to rank well in search engines. What Is SEO for Movers and Why Does It Matter?

SEO 67

SEO Search Engine Optimization Social Media Keywords 67

BKA Content

JANUARY 19, 2023

The Top 2 Online Marketing Strategies for Small Businesses If you are a small business owner, one of the biggest challenges you face is figuring out how to grow your small business with marketing online. Here are two online marketing strategies for small businesses that are guaranteed to improve lead generation, traffic and sales.

Marketing 52

Marketing Search Engine Optimization Lead Generation Insurance 52

ContentWriters

DECEMBER 13, 2023

Whether to prioritize copywriting vs content writing is a question many B2B CEOs and marketing managers debate when considering who they need to hire. Copywriting vs Content Writing Both content and copy are vital to attaining your marketing goals when put to their proper use. In general, copy moves people down the sales funnel.

Copywriter 111

Copywriter Copywriting Writer Writing 111

BKA Content

SEPTEMBER 1, 2023

Considering that the vast majority (~80%) of B2B marketers use it, the importance of SEO for B2B is impossible to deny. It plays a part in virtually every step of the B2B customer journey, from lead generation to sales. Refresh Your Content There’s plenty of evidence showing the importance of SEO for B2B marketers.

Search Engine Optimization 86

Search Engine Optimization SEO Manufacturing Contractor 86

Contently

DECEMBER 13, 2022

For example, B2B content marketing may require more touch points throughout the buying journey, in part because the sales process can take months (or even years), and multiple leaders are usually involved in the decision. Not every piece of content is meant to drive a sale or even generate a lead.

Storytelling 126

Storytelling Engagement Landing Page Long Form Content 126

Neil Patel

DECEMBER 4, 2020

Even if you have a smaller real estate business, you don’t have to rely on third-party databases to get traffic to your listings through real estate marketing. PPC Real Estate Marketing Trends. Today, we see many realtors using trends such as virtual staging, drone photography, inbound marketing, and automation of lead verification.

Marketing 127

Marketing Advertising Landing Page Keywords 127

BKA Content

JULY 26, 2023

Follow our handy checklist to combine the power of SEO and reputation management across your marketing channels. Use a cohesive tone with all of your SEO content: web pages, blog articles, guides, social media posts and e-commerce pages. Choose Expert SEO Content High-quality content marketing shows off your company’s expertise.

Management 73

Management SEO Search Engine Optimization Social Media 73

Quick Sprout

JULY 25, 2022

After extensive research and testing, I’ve narrowed down the top autoresponders on the market today. Starts at $15 Unlimited daily messages Lead generation tools 30 day free trial. In addition to traditional email marketing tools, GetResponse offers exceptional automation features, including autoresponders.

Landing Page 135

Landing Page Lead Generation Management Sales 135