Smart Blogger

AUGUST 5, 2023

Think of an industrial manufacturer selling machinery to a construction company, or a software development firm providing a productivity tool to other businesses. B2C sales, on the other hand, are usually transactional and driven by impulsive decisions, hence the emphasis on persuasive and emotive advertising.

Ad Copy 76

Ad Copy Utilities Manufacturing Government 76

Neil Patel

NOVEMBER 25, 2020

And they did it all using that emotional connection through storytelling. Brands have long tried to inflate the consumer’s emotional response through manufactured content; some met with great success. Choose emotionally persuasive words appropriate to the action and the emotion. Though we’ve gotten pretty close.

Sales 145

Sales Marketing Persuasion Content 145

Moz

JUNE 8, 2020

Where is the wheat field, flour mill, yeast manufacturer “near me” so that I can bake enough bread to keep my household going instead of staring at “out of stock” messaging on the websites of remote major brands? Industry fora (agricultural, manufacturing, retail, etc.)

Manufacturing 72

Manufacturing Food Marketing Retail 72

ContentWriters

MAY 31, 2023

Whether you’re writing about the efficiency of a software program or the quality of a manufacturing process, you want your B2B copy to demonstrate long-term value for other businesses. Ultimately, it’s the ability to put a creative, persuasive spin on educational content. How Do You Write B2B Copywriting That Works?

Copywriter 52

Copywriter Copywriting Engagement Long Form Content 52

Content Marketing Institute

DECEMBER 21, 2018

In 2018, content marketers renewed attention to the why’s and how’s of brand storytelling techniques, almost as if storytelling didn’t exist until January 1, 2018. Together, they have written the first practical book about storytelling that offers step-by-step guidance that simplifies a complex process and topic. Cliff Atkinson.

Content Marketing 86

Content Marketing Storytelling Marketing Content 86