ContentWriters

MAY 31, 2023

Whether you’re writing about the efficiency of a software program or the quality of a manufacturing process, you want your B2B copy to demonstrate long-term value for other businesses. Each piece of content contributes to your brand’s narrative, so try incorporating storytelling techniques into your copy.

Copywriter 52

Copywriter Copywriting Engagement Long Form Content 52

Content Marketing Institute

MAY 9, 2018

He is the author of six books, including the bestselling Storytelling for Virtual Reality. John: Brands for a number of years have mastered the art of storytelling to audiences in order to engage them in products. Great storytelling also relies on some sort of conflict, ideally embodied in an antagonist.

Brand 93

Brand Storytelling Food Manufacturing 93

Smart Blogger

JANUARY 12, 2023

Sequence — this is primarily used to describe a process, like detailing the manufacturing steps to make a crayon. Storytelling comprises the bulk of literature, meaning you’ll likely see many exposition examples. For example, making fresh food accessible to low-income families to better their health.

Writing 104

Writing Food Manufacturing Concept 104

Content Marketing Institute

DECEMBER 21, 2018

In 2018, content marketers renewed attention to the why’s and how’s of brand storytelling techniques, almost as if storytelling didn’t exist until January 1, 2018. Together, they have written the first practical book about storytelling that offers step-by-step guidance that simplifies a complex process and topic.

Content Marketing 86

Content Marketing Storytelling Marketing Content 86

Content Marketing Institute

DECEMBER 25, 2017

We started the year interviewing virtual-reality expert Sarah Hill, CEO and chief storyteller for StoryUP, the article titled Immersive Content. She explained, “Our DNA is innovation, technology, research and manufacturing. Read on to learn about all the amazing contributors and ideas of the past year that blew my mind or delighted me.

Recruitment 89

Recruitment Manufacturing Social Media Creativity 89

Neil Patel

NOVEMBER 25, 2020

And they did it all using that emotional connection through storytelling. Brands have long tried to inflate the consumer’s emotional response through manufactured content; some met with great success. They raised just under $8,000 , which was a profit of approximately 2,700%. Though we’ve gotten pretty close.

Sales 145

Sales Marketing Persuasion Content 145

Men With Pens

JANUARY 23, 2013

Suspense in storytelling is like a trip through those rapids. In between, if the rapids are big enough and the guide knows what he’s doing, you fly high on manufactured momentum.… We’d faced our fear and conquered it, but only, everyone conceded, because we’d had good guides steering us around the big rocks.

Manufacturing 63

Manufacturing Storytelling Consulting Publisher 63

Neil Patel

SEPTEMBER 28, 2020

Storytelling – Together, you will need to figure out what the data is really telling you. For instance, companies that need to optimize their manufacturing processes or who need to react to market information. #3 It is easy to point out that one advert is performing better than the other, but why?

Agency 134

Agency Digital Marketing Utilities Education 134

Content Marketing Institute

OCTOBER 2, 2018

DarrenSanch #storytelling Click To Tweet. But they’re missing the point, which is: There is a richness to this type of visual storytelling that transcends cultures and time and can really get that call to action that you’re looking for.”. HANDPICKED RELATED CONTENT: 4 Secrets of Great Storytellers. storytelling Click To Tweet.

Storytelling 90

Storytelling Pharmaceutical Brand Prose 90

ProBlogger

MARCH 12, 2013

On our second chat, we had Brian Clark of Copyblogger discuss storytelling with Emmy Award-winning documentarian, Doug Pray, and John Jacobsen, a very well known script doctor who hosts his own show with over 30 million viewers. Really, no matter what any of these guys say on the subject, it’s not going to be wrong.

Content 47

Content Concept Manufacturing Script 47

Men With Pens

MARCH 21, 2010

You’ll find lots of content out there telling you to use bullet points, short sentences, storytelling. Inside and Out When you buy a new car, you want the car manufacturer to know about everything that goes under the hood. You’ll find those articles right here on Men with Pens, actually. It’s good advice.

Copy 48

Copy Copywriter Copywriting Storytelling 48

Content Marketing Institute

AUGUST 13, 2018

To maintain your audience’s attention, you must manufacture curiosity gaps. I manufactured a curiosity gap.). Create content momentum by manufacturing curiosity gaps that tickle the deep-seated need for closure. Create #content momentum by manufacturing curiosity gaps, says @DrewDavisHere. See what I did there?

Manufacturing 76

Manufacturing IT Engagement Storytelling 76

CoSchedule

FEBRUARY 27, 2023

How to Emulate Microsoft Story Labs This blog excels at exceptional storytelling, which requires rolling up your sleeves, doing some research, and really getting to know your interview subjects. Excellent storytelling, and bold, no-nonsense blog posts. Hone your inner journalist. Ask your sales team for ideas on exciting customers.

Creativity 98

Creativity Blog Blogging Food 98

Content Marketing Institute

OCTOBER 24, 2017

As with any content effort, your video-based storytelling needs to be supported by a deliberate, strategic plan. Once the viewer is hooked by some fun storytelling, the rest of the video explains how the app solves the characters’ problems and even shows a few features. When to use them. Customer satisfaction and loyalty.

Script 102

Script Content Storytelling Social Media 102

Content Marketing Institute

NOVEMBER 23, 2018

The stories are not just the personal memories, but the stories of what each manufacturer did to entice me to become one of its brand evangelists. HANDPICKED RELATED CONTENT: Brands Often Overlook This Superhero of Storytelling. The world he created through his storytelling inspired so many to pursue their dreams. Excelsior !

Content Marketing 83

Content Marketing Brand Retail Marketing 83