How to Explain Your Ideas Clearly: The Zoom-In-Zoom-Out Technique
Enchanting Marketing
APRIL 23, 2024
How good are you at explaining your ideas? Do readers jump up to implement your advice? How the masters of explanation use this technique Chip and Dan Heath apply the Zoom-In-Zoom-Out technique in all their books to educate business readers. Let’s be honest, writing a good explanation is tougher than it seems.
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