article thumbnail

How to Write Sales Copy that Doesn’t Sound Like You’re Pitching on QVC

Ann Handley

this week when writing sales copy for the dust jacket of my new book. But you will probably write sales copy to market something you create. All the yellow highlighted text needs rewriting. Any sales copy should sound like the product it’s promoting. We won’t read chunks of text.

article thumbnail

The urgent need to get ahead of AI writing tools in 2024.

Nick Ursborne

According to a survey by Neil Patel of agency NP Digital, over 60% of text content is now being created purely through AI. As any experienced copywriter will tell you, the most powerful force in sales copy is emotion. This year, the stakes have never been higher. through a combination of AI and humans.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Prod, Poke, and Fire Up Your Readers: 8 Science-Backed Tips for Impactful Writing

Enchanting Marketing

Shorter paragraphs, shorter sentences, and shorter words indicate that a text is easier to read. Of course, including specific details makes a text a tad more complicated and a bit harder to read. Or do they make a text needlessly complicated? In sales copy, we don’t let readers wait long to find out the answers on questions.

Writing 189
article thumbnail

A 3-Step Path to Adding Emotional Intelligence to Your AI-Generated Copy and Content.

Nick Ursborne

But here are some questions I’ll ask myself as a way to audit the text for Emotional Intelligence: 1. Is the copy respectful and non-manipulative? ChatGPT knows how to write sales copy, but sometimes it can feel a little too direct, salesy and manipulative. Is the copy culturally sensitive? Sometimes it is.

Copy 216
article thumbnail

How to Write What People Actually Want to Read: A 4-Step Process

Enchanting Marketing

She wants to write persuasive sales copy without selling her soul. Figuring out what I want to say and then making sure the text actually says that is often the most challenging part of my editing process. I know she wants to become a better writer. I know she procrastinates sometimes. She wants to write better stories.

Writing 284
article thumbnail

What Is Prose? Definition, Meaning, and Examples

Grammarly

Deviate from these rules only when doing so will immerse the reader further into the text or help them understand it better, such as when writing: Dialogue Sales copy Follow natural speech patterns to help the reader understand your message, which is your goal with these types of writing.

Prose 83
article thumbnail

What are the differences between Copywriting and Content writing?

Content Writing

This is all about persuading readers to take sales-related action. Website Sales Copy. To make your text crisp, you can remove unnecessary words or punctuation. On the other hand, copy writing is all about persuading customers to take action, as we see in in-text ads, since it compels users to take action.