ContentWriters

MAY 15, 2024

White Papers and E-Books White papers are authoritative reports on specific issues with a formal tone, targeting a professional audience. White papers and eBooks are often offered as gated content because they tend to cover technical or high-value topics.

Long Form Content 59

Long Form Content Content Social Media Entertainment 59

Elna Cain

FEBRUARY 21, 2024

For example, if you have an email funnel, sales page, white paper or case study as a portfolio entry, most likely the business will not update it. There are two instances when this happens: First, if you’re a copywriter , it might be a good idea to keep your content and not remove it.

Portfolio 223

Portfolio Blog Blogging Freelance 223

Grammarly

DECEMBER 21, 2023

Case study vs. white paper A case study is often mixed up with a white paper , another popular marketing document. While a case study is a true story about a particular customer, a white paper is a general piece of writing that explains and instructs on a topic related to a company’s industry.

Writing 82

Writing Proofreader Copywriter Copywriting 82

Grammarly

JANUARY 10, 2024

White papers These comprehensive reports educate readers, provide insights, and influence decision-making through an in-depth examination of a specific issue, technology, product, or concept. A CTA is critical for marketing, advertising, sales, or any form of communication aiming to prompt a response.

Writing 110

Writing Communication Copywriter Copywriting 110

Content Marketing Institute

FEBRUARY 14, 2023

Does your business have a good handle on what you mean by an e-book, white paper, video, etc.? What about a common understanding of thought leadership, advertising, and sales content? If not, your content strategy likely won’t work. Continue reading →

Content 106

Content Advertising Sales 106

Contently

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. And just like boxing, crafting a white paper requires strategy, finesse, and a game plan. Execute it well and your white paper can position your brand as an industry champion who’s adept at addressing your customers’ needs.

Proofreader 119

Proofreader Writing Recruitment Brand 119

Smart Blogger

MAY 4, 2023

So, design your marketing campaigns with this longer B2B sale cycle in mind when promoting your products to business buyers. White Papers A white paper is a special kind of informative marketing material that goes beyond a sales pitch for a product or service. It’s a great way to expand your email list.

Marketing 82

Marketing Social Media Search Engine Optimization Copy Editor 82

Content Marketing Institute

MAY 4, 2018

But if you’re in sales, you likely see something different. Sales people would say “I see a gateway.”. Classic battle between sales and marketing. The tension created between sales and marketing is one of the most well-documented relationships in the B2B environment. Marketing people would say “I see a filter.”.

Sales 95

Sales Content Marketing Marketing Content 95

Grammarly

NOVEMBER 9, 2023

Another name for a lengthy business report is a white paper. White papers and one-pagers complement each other because they play a similar role: to be a written resource about an organization and its product, service, process, or offer. For a sales one-pager, this section should recognize the pain points customers face.

Landing Page 91

Landing Page Concept Education Copy 91

Smart Blogger

MAY 8, 2023

In short, copywriters make the sales and marketing process come alive — they are its voice. Writing for businesses is much different than writing for individual consumers: Business sales material is often stuffy and boring. The B2B sales process is typically very long. Sales are an indirect result.

Copywriter 97

Copywriter Copywriting Brand Awareness Social Media 97

Melanie Saxton

FEBRUARY 28, 2023

I’m a book editor, ghostwriter, journalist, and business blogger who can help your craft a manuscript, case studies, white papers, and other marketing materials. You might not be a writer, and that’s where I come in. Visit magnolia.floorcoveringsinternational.com or expressivetileandstone.com to learn more.

Writing 130

Writing Manufacturing Digital Media Consulting 130

ContentWriters

MARCH 6, 2024

Content types suited to SEO content briefs include: Blog posts Product pages Landing pages Articles Guides White papers eBooks An SEO content brief can be particularly valuable when focused on achieving specific content marketing goals like fueling lead generation, sales growth, and ROI through organic search.

SEO 98

SEO Writing Content Brand Awareness 98

Melanie Saxton

FEBRUARY 28, 2023

It’s a way to fund longevity by supplementing retirement income, varying by the age of the youngest borrower or eligible non-borrowing spouse, the current interest rate, the lesser of appraised value or the mortgage limit, or the sales price. You can use a HECM loan for refinances and purchases.

Audience 130

Audience Writing Medical Banking 130

Elna Cain

JANUARY 12, 2023

For example, if you want to be a content writer that writes about sales technology since you were in sales at your last job, then research topics that you would see on technology sites that talk about sales: Sales forecasting and analytics software. Sales enablement technology. White Paper Writer.

Content Writer 162

Content Writer Writer Medical Copywriter 162

Melanie Saxton

MAY 27, 2023

The sales are direct, meaning the cost of overhead isn’t passed to clients. If you need an experienced wordsmith for fashion writing and editorial, I’d love to work on your books , web content, blogs , white papers , and content for magazines and journals. This allows for competitive pricing and peace of mind, knowing that J.

Writing 130

Writing Manufacturing Retail Editorial 130

Enchanting Marketing

NOVEMBER 14, 2023

These lessons apply to any type of writing, whether you’re writing fiction or non-fiction, whether you’re writing to educate, sell, or entertain, and whether you’re writing an email, an article, a white paper, or a book. So, concrete language improves customer satisfaction and increases sales.

Writing 187

Writing Sales Copy Text Copy 187

Smart Blogger

MARCH 14, 2023

So, I’ll give you as broad of a definition as possible: A copywriter creates sales or marketing material that influences the prospect toward making a purchase. Here’s the important point to understand: Copywriters are involved with every part of sales and marketing. Lead magnets and sales letters would fall into this category.

Copywriter 122

Copywriter Copywriting Freelance Copywriting Script 122

Credible Content

SEPTEMBER 22, 2022

Your conversion rate depends a lot on where a person is in your sales funnel. Downloading your white paper or case study. It isn’t always about making sales. There may be a landing page that asks people to download a white paper or a case study. Something like: Surprise sale today – up to 50% off!

Copywriter 130

Copywriter Copywriting Text Copy 130

Grammarly

APRIL 16, 2024

Jargon in business communication Jargon can appear anywhere in business communication: a formal email to a client, an internal project proposal , the executive summary of a white paper, or elsewhere. One example of a technical term in marketing is “sales-qualified lead” or “SQL.”

Writing 111

Writing Communication Concept Collaboration 111

Content Marketing Institute

NOVEMBER 12, 2018

Editor’s note: Pam Didner recently authored the book Effective Sales Enablement for marketers. In this article, she shares that perspective with three ways content marketers can provide value to the sales team. Sales, in a way, can be treated as another marketing channel. Map select content to sales processes.

Sales 92

Sales Content Marketing Marketing Content 92

Copywriter Collective

MARCH 5, 2024

This approach helped them build a loyal community and increase their online sales by 30%. Building Brand Authority An IT services company focused on publishing in-depth white papers and case studies. This consistency strengthened their brand identity, resulting in a 25% increase in subscriber engagement.

Digital Marketing 52

Digital Marketing Storytelling Marketing Retail 52

Neil Patel

OCTOBER 18, 2021

A few business goals you can achieve with your content include: brand awareness customer acquisition sales customer retention engagement levels. podcasts email newsletters and campaigns user generated content (UGC) long form pieces white papers. White Papers. Plus, they are great for earning passive income.

Content 134

Content Content Creation Social Media Promotion 134

Bramework

AUGUST 10, 2022

If you are trying to convert social media to sales, you may be struggling to come up with the right numbers. 9 Steps to Converting Your Social Media to Sales. I’m going to tackle how to convert social media into sales for your blog business. We live in a very social media-driven world for business. Here we go!

Social Media 52

Social Media Sales Media Landing Page 52

ContentWriters

DECEMBER 13, 2023

In general, copy moves people down the sales funnel. Additionally, the ultimate goal of content is sales. Ongoing, quality content sets you up for future sales. You need a copywriter if you want your customers or prospects to sign up for a newsletter or say yes to purchasing a product or service. Its function is transactional.

Copywriter 111

Copywriter Copywriting Writer Writing 111

ProBlogger

MAY 10, 2012

This guest post is by Mitt Ray of The White Paper Blog. With the rise in inbound marketing, more and more blogs are using white papers to promote themselves effectively. If you’re keen on learning how to write effective white papers and then use them to promote your blog, then you have to read this post!

Blog Post 39

Blog Post Persuasion Post Blog 39

Neil Patel

AUGUST 5, 2021

This can lead directly to sales. In addition to sheer ROI, email newsletters can help small businesses: build goodwill with your audience promote sales, deals, and coupons increase customer value. Create Content Corresponding to a Basic Customer Sales Funnel. Resources for Creating a Basic Sales Funnel/Content Journey.

Content Marketing 145

Content Marketing Marketing Content Social Media 145

Credible Content

SEPTEMBER 17, 2022

White papers. The job of a content writer is to increase your visibility and draw people into your sales funnel. Your content may drive sales in the long term, but that’s not its primary purpose. Copywriting is the art of persuading readers to take a sales-related action. As a content writer you write.

Content Writer 130

Content Writer Copywriter Copywriting Writer 130

Content Hacker

OCTOBER 26, 2023

You could have used the perfect sales pitch but you’re left wondering why no one cares… Marketers make this mistake all the time and if you keep it up you’re going to make yourself (and your prospects) sick and tired of it. How Content Marketing Retains Customers Gone are the days when making a sale was the end goal.

Content Marketing 52

Content Marketing Marketing Content Search Engine Optimization 52

BKA Content

APRIL 24, 2024

By mapping your content to each stage of the buyer’s journey, you improve your chances of attracting leads and making sales. Understanding this audience is the foundation of sales and advertising, so you may already know who to focus your marketing efforts on. Evaluation: They actively look for solutions and compare options.

Landing Page 65

Landing Page Content Social Media Keywords 65

Content Marketing Institute

MARCH 26, 2019

Your sales team finds four legit leads from 500 white paper downloads. What happened? Your audience wanted the info, it wasn’t interested in a transaction. Before you create and evaluate your content, think about audience intent.

Content 110

Content Sales Audience Content Marketing 110

Neil Patel

JULY 13, 2021

These assets can come in the form of white papers, infographics, blogs, podcasts, and any other form of consumable content. While traditional digital models will operate on one-off sales of products or services, your membership site has the potential to acquire cumulative value that increases over time.

Food 143

Food Utilities Blogger Audience 143

Content Marketing Institute

OCTOBER 19, 2017

Do your company’s pre- and post-sales content teams coordinate their efforts, reaping all the benefits that can come of doing so? Post-sales teams explain. Reach out to a friendly post-sales content team. Or do the teams work on their own without much communication, maybe without even knowing each other’s names? Click To Tweet.

Sales 87

Sales Post Marketing Content 87

Express Writers

FEBRUARY 15, 2024

You’re not Making Sales Your website is in dire need of a content update if you’re not making sales. While several factors could be responsible for low sales, a poor content strategy is a likely culprit. ” You can broaden your content strategy to target the five levels of awareness and ensure consistent sales.

Website 74

Website Persuasion Content Sales 74

Grammarly

JANUARY 27, 2023

For example, if you were a team lead at a copywriting agency, you could say, “Managed a team of writers to complete four sales web pages and product launch packages per quarter.” Crafted compelling product descriptions boosting cold sales by over 25%. Generated $40,000 in sales from one win-back email sequence.

Recruitment 98

Recruitment Banking Communication Lead Generation 98

Neil Patel

MARCH 15, 2021

You can also offer a checklist, ebook, white paper, or another downloadable asset. Some common ways to entice people to sign up include: email series free downloads free white papers or eBooks update lists, like new releases and product updates. Follow Email Marketing Laws and Regulations. Don’t Pitch Right Away.

Marketing 145

Marketing Sales Copy Copywriter 145

Neil Patel

DECEMBER 11, 2022

Recently , behavioral email marketing showed high promise of sales. Think of this as something that’s bringing the above benefits together, helping companies increase ecommerce sales by simply using behavioral triggers via email, sometimes with automation. Retention emails, designed to keep customers engaged in your sales funnel.

Marketing 131

Marketing Sales Engagement Concept 131

BKA Content

APRIL 16, 2023

In order to get new customers and increase overall sales, you need longer engagement than that! Here are 17 tips to turn your writing into stellar content that drives sales and increases leads. Ideally, web content writing efforts should drive sales, cost and/or customer retention. In that case, do you need a web content writer?

Writing 82

Writing Web Content Content Writer Content 82