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Content Marketing During a Downturn: Here’s What the Conventional Wisdom Gets Wrong

Contently

P&G could have stopped producing soap altogether to take care of the immediate need. Audit your content. Now is the perfect time to audit the content you currently have and review your data. Is it still generating traffic to your site? As the Depression lagged on, stores cut back on their orders and sales stagnated.

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Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired

Moz

This can be a blessing and a curse at the same time — on one hand, the site gets loads of amazing free content. HubSpot, Salesforce, Forbes, Inc, and many other sites that were far more powerful than Sales Hacker. 2) SEO site audit — Key findings. That means, the editorial process is intense and laborious.

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Do Headings Really Impact Rankings?

Neil Patel

We picked larger sites because you can easily tell if a change had an impact on traffic. With smaller sites, external factors can more easily skew results, especially if a site only gets 100 visitors a month. We also removed sites with seasonality and sites that weren’t at least 3 years old.

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Compare the Best Link Building Tools

Quick Sprout

In addition to Site Explorer and Content Explorer tools that are great for link building, you also get a Keyword Explorer and Rank Tracker to identify and keep track of your target keyword and how your website ranks in the SERPs. Site Explorer, for example, lets you uncover useful insights into your competitor’s backlinks.

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The Core Elements of an SEO Foundation

Intergrowth

It’s about search positioning upon a core theme that you then optimize your site around. With Google Search Console you can: See how often your site appears in Google searches. Show which sites are backlinking to your site. At the same time, you’ll need to decide on the themes you plan to optimize your site around.

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Start With a Bang – Things You can Do to Set Yourself up For Your Best Year of Blogging Yet!

ProBlogger

If you’ve done your end-of-year blog audit , you’ll be in an even better position to kick-start your best year yet, so make sure you’ve got that sorted before you go through this list – it will give you a fantastic indication of where you can improve and what bits need working on the most.

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What Links to Target with Google's Disavow Tool - Whiteboard Friday

Moz

While he makes it clear that the majority of sites shouldn't have to use Google's Disavow Tool, he provides his personal strategies for those times when using the tool makes sense. The vast majority of sites don't need to disavow *anything*. So the big disclaimer is the vast majority of sites don't need to disavow anything.

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