Fat Joe

AUGUST 23, 2023

From blogger outreach to technical audits, a lot of activities go into improving a website’s visibility in search engine results pages (SERPs). Here’s how to build a repeatable SEO strategy: Auditing The Client’s Website The first step is to audit your client’s website. You should also assess local SEO performance.

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Agency Projects Management SEO 95

Neil Patel

DECEMBER 14, 2020

Have you thought about running a content audit of your website? Content needs to be updated regularly, to meet search engine optimization standards and your online marketing goals. What is a Content Audit? A content audit is just as it sounds: it’s a comprehensive audit of all the content assets that reside on your website.

Content 144

Content Search Engine Optimization Keywords SEO 144

Neil Patel

NOVEMBER 28, 2020

Got a crawling, indexing, or site-wide ranking problem? One wrong technical SEO setting can bring your entire site down. And many technical errors are so obscure that they go unnoticed for years. Technical SEO audits require specialized skills and in-depth expertise. Your site traffic starts to increase.

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Agency SEO Government Portfolio 133

Neil Patel

MAY 19, 2021

Even with best intentions, it’s possible to invest in your SEO only to have your site penalized by a Google algorithm update or manual action. If you notice your website traffic suddenly drop or your position in the SERP ranking falling, your site may have been a victim of a Google penalty.

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SEO Keywords Agency Engineering 130

Neil Patel

DECEMBER 29, 2022

That’s where an audit can prove invaluable. Although an e-commerce SEO audit is sometimes a huge undertaking, it’s worth it in the long term. An audit enables you to identify areas that need improvement and gives you a roadmap for enhancing your store’s rankings. percent , with rates falling significantly after that.

SEO 97

SEO Keywords Engineering Text 97

Backlinko

MARCH 29, 2024

You use it on international or multilingual websites to signal to search engines—notably Google—the language or regional variation of your content. With hreflang properly implemented on your website, someone making an online search from Germany is more likely to see the German version of your site in their search results.

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IT Engineering Content Management System Management 98

The Hoth

DECEMBER 5, 2023

Or maybe you’re an independent site owner who doesn’t have a marketing team, meaning you’re spread even thinner (and are likely approaching burnout). For instance, a whopping 89% of internet users begin their buying process on search engines like Google and Bing. Proper SEO requires a lot of expertise that goes far beyond the basics.

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SEO IT Agency Recruitment 98

Fat Joe

SEPTEMBER 13, 2023

An SEO audit is a deep dive into a website’s ability to rank on search engines. An SEO audit provides a roadmap for getting better results, faster. In this guide, we’ll walk you through how to do an SEO audit. In this guide, we’ll walk you through how to do an SEO audit. Why Is An SEO Audit Necessary?

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SEO Architecture Keywords Text 52

The Hoth

SEPTEMBER 5, 2023

Many factors can cause your SERP rankings to drop, including Google algorithm updates (like the most recent Link Spam Update ), indexing errors, lost backlinks, and making changes to your website. Most SEO experts religiously check tools like Google Search Console (GSC) weekly to monitor their SERP rankings.

SEO 98

SEO Keywords Engineering Website 98

BKA Content

SEPTEMBER 1, 2023

Builds your online reputation: Ranking higher on Google searches can increase your company’s credibility , helping you become a respected industry leader online and making a great impression on website visitors. Use a keyword research tool (Google Keyword Planner, Ahrefs Keywords Explorer, etc.) to see search terms for your industry.

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Search Engine Optimization SEO Manufacturing Contractor 86

BKA Content

OCTOBER 3, 2023

Additionally, search engines update their algorithms frequently. For example, Google updates its algorithm three or more times per year. As a result, what ranks well today may not rank well after the next update. The user experience plays a big role in determining which sites best meet the needs of users.

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SEO Search Engine Optimization IT Content Creation 83

BKA Content

JANUARY 1, 2024

trillion searches on Google. SEO Takes Time To Start Working Search results on the second page of the Google results only receive 1% of user clicks. Part of the reason for this delay is that Google looks at more than 200 factors when ranking websites. Sites like Google also consider the age of your domain in their ranking.

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SEO Brand Awareness Advertising Insurance 77

Income Diary

FEBRUARY 4, 2024

The key to an effective search engine strategy is not just to be seen, but to be sought after, and to gain an edge over competitors in the race for relevance and engagement. A prominent position on Google streamlines lead generation, thus potentially reducing marketing expenses.

Engineering 52

Engineering Website Utilities Keywords 52

Neil Patel

DECEMBER 15, 2020

Now before you run away after reading the term “XML sitemap,” let me give you some good news. Even though an XML sitemap is on the “technical” side of SEO , it’s not hard to make one. And, really, it’s not that “technical” either. More importantly, however, a sitemap is a fast way to get indexed by Google.

SEO 141

SEO Architecture Engineering Website 141

Fat Joe

OCTOBER 14, 2022

Google Ads they’ve bought. All the places their domain shows up on Google. Increase organic traffic using advanced SEO tools, such as SEO audits. But given how non-technical it is, regular firms can use it, too. . Then, if you notice any promising patterns in the data, you can use them for your own site and content. .

SEO 95

SEO Agency Keywords Digital Marketing 95

Intergrowth

MARCH 17, 2023

Is your website not showing up on Google? Google Hasn’t Crawled Your Website Yet Google has a two-step process for adding web pages to the search results: “Crawl” (or scan) each page on the website “Index” (or catalog) each page in relevant searches It can take up to a month for the Googlebots to crawl a new website.

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Website IT Search Engine Optimization Keywords 74

Bramework

NOVEMBER 22, 2023

In 2024, creating an effective internal linking structure will require adapting to Google’s latest algorithms while keeping the user experience top of mind. For SEO , internal links also play a vital role for helping: Search engines understand the relationship between different pages on a site.

Text 52

Text SEO Engineering Social Media 52

Quick Sprout

JULY 19, 2022

NetReputation lists services specific to local and offsite SEO, Wikipedia pages, and Google Knowledge Panel claim and development. The team keeps you updated and works with your marketing team to create value-driven content that gets your business seen. Even after ORM companies remove negative reviews, more can appear.

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Medical Social Media Consulting Search Engine Optimization 113

Moz

DECEMBER 17, 2020

Keeping that rule in mind, in our last Whiteboard Friday episode before 2021, guest presenter Joyce Collardé of Obility walks you through how to conduct a competitive SEO audit, helping you address your improvement areas and surpass your competition in the SERPs. ? ? ? ? ? ?. Technical health. And we'll finish with backlink analysis.

SEO 61

SEO Keywords Digital Marketing Website 61

Moz

SEPTEMBER 13, 2020

Google Trends ? Google Search Console ? If you haven’t already set this up for your site, please do so now!) After all this, you combine your keywords, de-dupe and filter them out accordingly, to keep relevant keywords that you want to target in a list. Updating your on-page metadata. Cost: It’s free!

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SEO Keywords Digital Marketing Website 64

The Hoth

JANUARY 23, 2024

Are you still not ranking for your most important keywords on Google? It’s where you enlist the help of a reputable link-building agency to acquire premium links to improve your visibility on search engines like Google, Bing, and others. A ‘premium link’ is a backlink from a high-quality site that’s already crushing SEO.

SEO 59

SEO Keywords Engineering Agency 59

The Hoth

MARCH 30, 2023

The problem is, these metrics alone are flawed When you are trying to determine how much other search engines, like Google trust certain websites, it’s useful to use third-party metrics. Over the years, Moz has made several updates to the DA algorithm, which has made it a more accurate measure of a website’s authority.

Search Engine Optimization 59

Search Engine Optimization SEO Engineering Keywords 59

Moz

FEBRUARY 14, 2021

I present data from Google Search Console and Google Analytics to help my clients understand how we can influence their site's overall performance. Where to find it: Google Search Console When to use it: Identify content and build approach. Google Analytics events. Build sprints to address problem areas.

Storytelling 58

Storytelling SEO Agency Education 58

Moz

SEPTEMBER 27, 2020

Here’s a nice Google Trends graph that may change your mind: Google Trends screenshot for “content marketing” as a topic, set for worldwide interest. Over 90% of content gets no traffic from Google. Your content isn’t in the ideal format Google is prioritizing. Don’t believe me? Ninety bloody percent!

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Content Keywords Ad Copy SEO 74

Bramework

DECEMBER 21, 2023

Here are a few facts about blogging that just might blow your mind: Domains with blogs have 434% more indexed landing pages on Google than domains without blogs, according to Tech Client. The key is to do it correctly, so you don’t get penalized by Google! The better you are, the more Google likes you. You get it. Use hashtags.

Blog 98

Blog Blogging Brand Awareness Search Engine Optimization 98

Neil Patel

FEBRUARY 4, 2021

Our process includes a website audit, keyword research, website optimization, off-site optimization, and ongoing consultation and support. We have weekly training sessions to ensure that our teams are getting trained every time Google comes out with something new. See how our services can help you.

Digital Marketing 126

Digital Marketing Agency Marketing Portfolio 126

Moz

JULY 16, 2019

Google looks at what other people say about you. With so much talk about Google taking clicks away from our websites, Mary posited that Google’s actually giving local businesses a ton of opportunity to increase our conversions on the SERP itself. Want to understand Google’s recent attention on local? That’s intentional!

Retail 46

Retail Architecture SEO Keywords 46

Moz

MARCH 27, 2019

I started desperately Googling things like “interview questions” and “what to look for in a new employee” but quickly realized that was too generic for what I needed. An assessment like this might be good for a second stage interview after your candidate has passed a basic round one interview. What to cover in an SEO skills test.

Management 54

Management SEO Utilities Content Creator 54

Smart Blogger

NOVEMBER 15, 2022

Further Reading: How to Create a Writing Portfolio That’ll Wow Potential Clients walks you through everything you need to craft an online portfolio of your work, from portfolio sites like Contently to using your own blog. It also offers tips for building a list of writing samples if your portfolio is a bit sparse. The good news?

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Freelance Writing Portfolio Proofreader 126

Moz

MAY 17, 2020

But first, let's have a look at the layout on page one of Google (for most queries). Google never took SEOs into account when designing for the user. Today, the four Google Ads at the top of the SERP cover most of the pixels above the fold. In many cases, your screen can also be covered with a Google Shopping ad.

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SEO Keywords Retail Communication 73

Moz

AUGUST 7, 2019

However, I thought it would be interesting to see the lasting impact of my work by sharing a present-day screenshot of the organic traffic trend, via Google Analytics. This can be a blessing and a curse at the same time — on one hand, the site gets loads of amazing free content. So, the real secret sauce was in our editorial process.

Media 49

Media SEO Keywords Sales 49

Backlinko

SEPTEMBER 27, 2023

Some tasks demand regular attention, such as backlink analysis, keyword research, conducting site audits, and monitoring your rankings. A whole host of SEO tasks can be automated, including site audits, competitor monitoring, internal link analysis, and even content creation. Here’s how to use the tool.

SEO 113

SEO Landing Page Keywords Content Creation 113

Backlinko

MARCH 25, 2024

It offers many of the same features, including keyword research, competitor analysis, and site audits. Google Search Console Best for monitoring site performance in Google Search Price: Free Every agency should use Google Search Console (GSC), a free SEO software. What’s The Best SEO Software For Agencies?

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Agency SEO Keywords Projects 100

Backlinko

APRIL 17, 2024

These services include different areas of search engine optimization , such as on-page SEO, technical SEO, and link building. According to Google , it takes 4-12 months for a professional to implement changes to get results. page, Google clearly states that “no one can guarantee a #1 ranking on Google.”

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SEO Agency Collaboration Content Creation 118

Income Diary

APRIL 29, 2024

You need to know only a few things if you want to rank high on Google. Google’s mission is to connect people with what they want, and what they want is your great content. Next, you need to optimize your articles so that Google knows what you want them to rank high in their search engines. So be thorough.

Writing 59

Writing Keywords SEO Content Creation 59

Moz

OCTOBER 15, 2018

This is the section of our site where we store all our guides and articles on how to use Moz Pro, Moz Local, and our research tools like Link Explorer. The old Help Hub served us very well over the years, but with time it became a bit dusty and increasingly difficult to update, in addition to looking a bit old and shabby.

Keywords 50

Keywords Landing Page SEO Engineering 50

Backlinko

MAY 26, 2023

Today, I’m going to show you how to perform a backlink audit in 13 simple steps. From choosing your tool to identifying spammy backlinks, I’ve got it all mapped out for you so you’ll be able to perform your audit in as little as 30 minutes. What Is a Backlink Audit? First things first, backlinks are links to your site.

Text 74

Text SEO Retail Engineering 74