KOREAZ YouTube Channel Delivers Digital Public Diplomacy as Entertainment
David Meerman Scott
JANUARY 9, 2024
K-pop stars like BTS, Blackpink, and Stray Kids are at the top of the charts and sell out arena shows around the world. The government of South Korea recognizes the opportunity to use social media to promote the country and its culture to boost tourism, investment, and goodwill. Korean culture is hot around the world.
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