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What Is Link Equity? How To Keep The Link Juice Flowing

Fat Joe

Link equity, or ‘link juice’, refers to the authority passed from one webpage to another through a link. In 2016, Google’s Search Quality Senior Strategist Andrey Lipattsev confirmed that links are among the top two ranking factors. But Google removed PageRank from its Toolbar in 2016. Not all links are created equal.

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What Is Technical SEO? Techy Tricks And Tips You Need For Better Rankings

Fat Joe

Mobile overtook desktop traffic back in 2016: Image Source Google has been primarily using the mobile version of webpages for ranking since 2018. When you visit a webpage, your browser reads this code to show you images, text, and everything else. So your website needs to be easy to use on mobile devices.

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Answer Engine Optimization: Everything You Need To Know

Fat Joe

AI chatbots are attempting to aggregate search results into their own unique answers to searchers’ queries, bypassing the possibility of even displaying webpages in the results, let alone driving clicks for those pages. I was reminded of this post I wrote back in 2016 for @Moz.

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E-E-A-T Your Greens: Google’s Content Guidelines Are Vital For SEO

Fat Joe

The Search Quality Guidelines are provided to Google’s Search Quality Raters (SQRs) to help them assess the quality of various different websites and webpages. Google first launched E-E-A-T, or E-A-T as it was back then, as part of their Google Rater Guidelines in 2016. How Does Google Use E-E-A-T?

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The 6 Best Local SEO Companies of 2020

Neil Patel

If you were a search engine, would you reward a webpage with top rankings if it was not responsive to mobile devices, had broken links, or took a long time to load? “We began in 2016 as a Local SEO company based in Orange County, CA. I think we would all agree that the answer is no. ” They have a point. reviews online.

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How to Re-Optimize Your Old Blog Posts To Boost Traffic

The Hoth

That lets you know which keywords are the most valuable for each webpage, which is incredibly useful. . Between August and December of 2016, I used exactly this method to optimize nearly 200 old posts on AvocadoPesto, my girlfriend’s food blog. The Results.

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Meeting Google’s Quality Guidelines: Will Google EAT Your Content?

ProBlogger

“If it seems as if the person creating the content has the type and amount of life experience to make him or her an ‘expert’ on the topic, we will value this ‘everyday expertise’ and not penalize the person/webpage/website for not having ‘formal’ education or training in the field.”.

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