What Is Link Equity? How To Keep The Link Juice Flowing
Fat Joe
JULY 21, 2023
Link equity, or ‘link juice’, refers to the authority passed from one webpage to another through a link. In 2016, Google’s Search Quality Senior Strategist Andrey Lipattsev confirmed that links are among the top two ranking factors. But Google removed PageRank from its Toolbar in 2016. Not all links are created equal.
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