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How to write an about us for a new company

Copify

The post How to write an about us for a new company appeared first on Copify Blog. We all have to start somewhere, and your about page is still important even if you're a new company.

Writing 52
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Be the Human In The Loop… And why this is so important when using AI writing tools.

Nick Ursborne

You have a lot of choices when using AI to write content. Then you have dozens, if not hundreds of new AI-writing platforms, most of which are using these models as the engines that drives them. And that means most AI writing lacks the human touch. It doesn’t appeal to us or engage with us at an emotional level.

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The Job Interview Process Is Getting Out of Hand – Freelancing is The Way to Go

Elna Cain

Related tech layoff news But The Remote Job Interview Process Is Worse I recently shared my thoughts on seeing “fake” writing jobs all over LinkedIn and job boards. These fake jobs say they are freelance writing jobs, but they aren’t. I find this crazy. I suppose with COVID-19, there are more people needing jobs.

Freelance 220
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How to be more collaborative when working with AI.

Nick Ursborne

Much of the time, we use tools like ChatGPT to answer questions. Search engines like Google have trained us for decades to interact with the internet in this question-and-answer format. When not asking questions, we simply instruct these tools to write something, or design something. How do I make coffee with a percolator?”

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The urgent need to get ahead of AI writing tools in 2024.

Nick Ursborne

This means we are already way past the conversation where some writers argue with me about whether AI writing is “good enough”. The question now is how we can be part of the future of writing online. Our siblings drive us crazy, but we love them. This is where we get to contribute in a world where AI does 85% of the writing.

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It’s time to step out from behind the curtain, and be more human.

Nick Ursborne

As a result, AI-generated copy and content fails to engage us at the most powerful level… the level of feelings and emotions. We can outshine the work of AI by writing with a high level of emotional intelligence. Emotional stories engage us at a profound level. Then write copy that acknowledges and addresses those emotions.

Freelance 202
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3 Ways empathy will help futureproof your copywriting career.

Nick Ursborne

When it comes to truly understanding the feelings of someone close to us, or just like us, we can score reasonably well. But when faced with feeling empathy for the feelings or beliefs of people who are not like us, or maybe even disagree with us, it’s a whole lot harder. We feel what they feel. On a good day!