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How to Sell Like Apple: The Outrageous Power of a Miniature Story

Enchanting Marketing

So, what if you could write sales copy like a storyteller? Read the story aloud and you’ll notice that the writing gently flows. Because the story lets you imagine how the iPhone can transform your life. Take your audience by the hand and let them imagine how you help them transform their lives. Marketer’s drivel.

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Forget everything you learned about writing at school.

Nick Ursborne

All that imagination… the adventures… the excitement. They taught you how to write more objectively. No more imagination! And for goodness sake, keep yourself out of everything you write. Write within the same format as everyone else. The writing gets even more formal and structured. You, of course!

Writing 214
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AI can’t shake with anger, tremble with fear, or burst into tears.

Nick Ursborne

How about we imagine together what kind of adventures this puppy might have?” Then write a final draft, infused with the complexity of deeply felt human emotions. appeared first on Writing for the web - online copywriting and content writing. But the thought is incredibly sweet!

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Why use AI writing tools like ChatGPT when you can do better work on your own?

Nick Ursborne

As professional copywriters we can write better than any AI, and we naturally infuse our work with emotion… because we know it works. To find an answer, let’s go back to 1907… Let’s imagine it’s 1907, and you have a profitable courier service, focused on delivering letters and packages between Boston and New York City. AI is another.

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How stories add emotional appeal to your AI-assisted copy and content.

Nick Ursborne

Once I’m done researching and outlining with GPT-4, I open up Nick-4 and look for ways to add Emotional Intelligence to whatever I’m writing. In other words, I’ll never just start writing based on the output of GPT-4 alone. Which ones you choose will depend on the business you’re writing for, and their audience.

Copy 202
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What if Sam Altman is only half right about AI doing 95% of your work?

Nick Ursborne

Beyond imagination. Learn about AI and the writing tools it powers. Step 2 is to do something AI can’t do… and that is to write with a high level of emotional intelligence. Step 2 is to do something AI can’t do… and that is to write with a high level of emotional intelligence. We’re not there yet. People had time.

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Sensory Language: Why You Need to Use More of It In Your Writing

Make a Living Writing

According to scientists studying sensory linguistics, using sensory language will help you enhance your writing and immerse your readers in the scene. Readers will have an easier time visualizing, hearing, and imagining a scenario so that, instead of simply digesting the information, they can actually experience it.

Writing 105