Contently

DECEMBER 21, 2022

This post is an excerpt from her brand-new Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content. It closed its last store in 2001.) Product Storytelling Framework. So why do I say the Rudolph story is a perfect product storytelling framework for all of us today? million shoppers.

Storytelling 122

Storytelling Retail Copy Copywriter 122

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

Brand 96

Brand Banking IT Entertainment 96

Content Marketing Institute

JUNE 8, 2018

When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.”. Building audiences through rented social sites won’t produce sustainable results, says @drmckee.

Storytelling 99

Storytelling Content Entertainment Script 99

Content Hacker

DECEMBER 15, 2022

It didn’t know about it, work from it, or write it out for my audience. He’s the founder of Content Marketing Institute (CMI), which quickly became the leading educational destination for enterprise brands looking for content marketing resources. ” Get my FREE ebook, the Art of Writing for an Online Audience: Name.

Copywriter 103

Copywriter Copywriting Writing Copy 103

ProBlogger

DECEMBER 30, 2011

Maria Popova describes herself as “interestingness curator and semi-secret geek obsessed with design, science, storytelling and combinatorial creativity” She is the editor of the much-loved Brain Pickings , which she described as a “a destination for indiscriminate curiosity.” Maria Popova. Kristi Hines.

Blogger 53

Blogger Storytelling Social Media Consulting 53

Content Marketing Institute

JULY 20, 2018

But the results his team ultimately achieved – hundreds of millions of online views, a Facebook docu-series, a broader audience – earned him a nomination for Content Marketer of the Year. Entertainment marketing created their content, brand created their content, social created their content. The 40-person team handles: Social media.

Storytelling 54

Storytelling Entertainment Social Media Collaboration 54