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A Product Storytelling Framework from an Unlikely Seasonal Source

Contently

It closed its last store in 2001.) Product Storytelling Framework. So why do I say the Rudolph story is a perfect product storytelling framework for all of us today? Let’s look at Rudolph through a marketing storytelling lens. May was a copywriter working at the Montgomery Ward & Co., million shoppers.

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How to Use Documentary Filmmaking Techniques to Craft Memorable Content

Content Marketing Institute

While there are a multitude of ways to create truly memorable and compelling content, I believe documentary storytelling has amazing potential, partly because I see so few brands using the format well. Though Vans’ first film project was released in 2001, the brand is still creatively knocking it out of the park in 2018.

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Writing Tips: The Anatomy Of Genres With John Truby

The Creative Penn

Amazon Subcategories How to transcend genre How to successfully write cross-genre stories Tips for editing and rewriting The importance of advanced theme and complex plot The future of storytelling as an immersive experience. Rule number one is the storytelling business buys and sells genres. How can we be that top 1% of storytellers?

Writing 85
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What It Means to Get Branded Content Right

Content Marketing Institute

The 2001 series consisted of eight online episodes, each featuring Clive Owen as “The Driver” – a mysterious man who fully commits to completing his assigned mission at all costs, taking viewers along for the ride. Documentary Storytelling: 6 Examples From Brands That Nail It. A brand-building pitch that audiences can’t wait to catch.

Brand 100
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GPT-3.5: The Robots Are Here to Take Over Your Writing, or Are They? Exploring Copywriting AI

Content Hacker

He began using the term “content marketing” back in 2001, and that industry is now the fastest growing internet marketing industry– Joe was a big part of that. We have no idea where this is going to go, but it’s not the answer to all our content problems and it will not replace the greatest storytellers on the planet.

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20 Bloggers to Watch in 2012

ProBlogger

Maria Popova describes herself as “interestingness curator and semi-secret geek obsessed with design, science, storytelling and combinatorial creativity” She is the editor of the much-loved Brain Pickings , which she described as a “a destination for indiscriminate curiosity.” Maria Popova. Kristi Hines. Sarah Peck.

Blogger 53
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How NASCAR Drives Better Storytelling With a Unified Team

Content Marketing Institute

The two stayed friends until Earnhardt was killed in a crash during the 2001 Daytona 500. The dedicated space – outfitted for easy production of everything from GlFs to livestreaming to long-form video – makes storytelling a breeze. The meeting between Dale Sr. Wessa gave Dale a good-luck penny. 4-7 in Cleveland, Ohio.