Contently

DECEMBER 21, 2022

This post is an excerpt from her brand-new Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content. It closed its last store in 2001.) Product Storytelling Framework. So why do I say the Rudolph story is a perfect product storytelling framework for all of us today? Robert wrote the story.

Storytelling 122

Storytelling Retail Copy Copywriter 122

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

Brand 95

Brand Banking IT Entertainment 95

Content Marketing Institute

JUNE 8, 2018

When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.”. A brand-made documentary must be honest and true to the brand’s values and culture. Or T-shirts.

Storytelling 98

Storytelling Content Entertainment Script 98

Content Hacker

DECEMBER 15, 2022

Since then, I’ve been behind over 40,000 content projects, which have generated over $5M in sales to my businesses, and much more to my clients’ businesses. He’s the founder of Content Marketing Institute (CMI), which quickly became the leading educational destination for enterprise brands looking for content marketing resources.

Copywriter 103

Copywriter Copywriting Writing Copy 103

ProBlogger

JUNE 25, 2012

Marcus Sheridan runs The Sales Lion blog, where he explores the marketing approach he’s used to build a successful business. Marcus Sheridan of The Sales Lion. Since 2001, I’ve owned an inground swimming pool company that installs pools throughout Virginia and Maryland. I’m dang good at storytelling.

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Blog Blogging Brand Awareness Storytelling 38

ProBlogger

DECEMBER 30, 2011

Maria Popova describes herself as “interestingness curator and semi-secret geek obsessed with design, science, storytelling and combinatorial creativity” She is the editor of the much-loved Brain Pickings , which she described as a “a destination for indiscriminate curiosity.” Maria Popova. Kristi Hines.

Blogger 53

Blogger Storytelling Social Media Consulting 53

Content Marketing Institute

JULY 20, 2018

In 2016, NASCAR tapped Evan to head up a content group that included representatives from social media, digital, public relations, brand marketing, entertainment, and other departments. Entertainment marketing created their content, brand created their content, social created their content. The 40-person team handles: Social media.

Storytelling 54

Storytelling Entertainment Social Media Collaboration 54