article thumbnail

How I Think About Marketing

Neil Patel

The same goes with ads, yes, I have been shown ads for shoes on Facebook and Google, but it’s never led me to purchase a shoe. Those are all ad agencies that have thousands of employees. And it doesn’t mean they don’t have a small brand, they more so have a large brand within a very specific audience segment.

Marketing 145
article thumbnail

How Niche Communities Are Changing Online Conversations

Neil Patel

When you log onto Facebook, Instagram, or TikTok , ready to enjoy some content, you’re bombarded with ads and thousands of posts about all sorts of things—much of which you might not care about. These platforms bring together people who share interests or experiences—without all the ads and other distractions. Not sure where to start?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Exploring the Fascinating History of SEO

Content Hacker

The Legend of SEO It starts with an angry, expletive-filled phone call from the manager of the band Jefferson Starship to Bob Heyman , who was then the VP of audience development at a company called Cybernautics. The History of SEO The history of SEO and its beginnings is a surprising tale that has reached “legend” status.

SEO 98
article thumbnail

How to Prod, Poke, and Fire Up Your Readers: 8 Science-Backed Tips for Impactful Writing

Enchanting Marketing

Instead, Apple explains how easy setting up the AirPods is by adding a specific, sensory touch: Set up AirPods on iPhone with just a tap. Apple copy can only be so good because they know why their audience would enjoy using their products. 8 (2005), quoted in Writing for Impact , p. How can you make their life better?

Writing 184
article thumbnail

5 Blogs That Are Making Money in 2022 (and How You Can, Too)

Neil Patel

Your blog supplies something to your audience, so you need to bring value or you’ll be just another blog of many. They aren’t connecting with their audience. Since 2005, Arianna Huffington and her Huffington Post co-founders have been publishing news stories as they unfold. Yaro: Building Revenue Through Ad Space.

Blog 80
article thumbnail

The New Way to Blog

Neil Patel

Just take a look at one of my first blog posts that I wrote on August 31, 2005. The beautiful part about owning an ad agency is that you see a lot of data, you can spot a lot of trends and figure out what works for all industries. Here are the first few paragraphs…. So, what’s the new way to blog? Globally we have over 700 customers.

article thumbnail

21 Awesome SEO Tools For Competitor Analysis

Fat Joe

Google Ads they’ve bought. All the different ad variations they’ve tried. Using simple charts, it shows inflows across all channels, including display ads, search, referrals, social media, and direct, giving you valuable data on where rivals are being most successful. . SpyFu lives up to its name. It reveals: . SimilarWeb.

SEO 95