How to Target Generation Z Through Paid Ads
Neil Patel
MARCH 17, 2021
The oldest Gen Zers turned 10 in 2007, the year Apple launched its first iPhone. They’ve pretty much always had access to social media, with the first social platforms starting to gain traction in the mid-noughties. With that in mind, here’s a word of warning: advertising to Generation Z is a double-edged sword.
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