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Lessons Learned from 12 Years as an Author Entrepreneur

The Creative Penn

I've done many interviews on it (linked here), and I have reams of more personal writing in my journals and also in various draft Scrivener projects. The indie author business model has been pretty similar since 2008 when Amazon launched the international Kindle. I've also been publishing on KDP since 2008 and intend to continue.

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Content Marketing During a Downturn: Here’s What the Conventional Wisdom Gets Wrong

Contently

Paid ads and content marketing have inverse reputations. Ads tend to be annoying disruptions that don’t work well but are very easy to track for ROI. If you spend that on an ad campaign at a $10 cost per click, you get 50 clicks. You can always scale ad spend up or down over time, depending on budget constraints.

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5 Blogs That Are Making Money in 2022 (and How You Can, Too)

Neil Patel

Not only does HuffPost make money with blogs, but its revenue consists of online ads and money from corporate investments. goop is a wellness and lifestyle brand started by actress Gwyneth Paltrow as a weekly lo-fi newsletter back in 2008. Yaro: Building Revenue Through Ad Space. You name it. They’ve probably already made it.

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Different Ways To Market Your Book With Joanna Penn

The Creative Penn

These might include an email blast, paid ads, deals in a store or supermarket, or help with pitching media for interviews and live events. If you want to focus on immediate sales and income, use paid ads to direct traffic directly to a book sales page, measure ROI, test new variations, and iterate.

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Writing Travel Memoir, Fear Of Judgment, Fear Of Failure, And Journaling With J.F. Penn

The Creative Penn

I mean, I had over a hundred thousand words in a Scrivener project. We have all our lines and of course I do share, I share a lot and have done since I was online in 2008. I might put a few ads on and so I haven't really launched a book in so long that this feels very, very weird. Like you both, I'm quite low-key.

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My 2023 Creative and Business Goals With Joanna Penn

The Creative Penn

I've been talking about this for years and I have many thousands of words in a Scrivener project, but in 2023, I will overcome resistance and (finally) write this book. I am always early, lol! Joanna Penn — Write and publish ‘The Shadow Book'. In the last few weeks, Apple Books introduced AI narration as well.

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Lessons Learned And Tips From Pilgrimage, My First Kickstarter Campaign

The Creative Penn

Show notes: Overview of the Pilgrimage campaign including rewards, add-ons, and the result Why Kickstarter for this project, and why now for me Tips for success: Learn about the platform beforehand. You can now get all of these on my Bundle page on CreativePennBooks.com in ebook and paperback, and I'm adding audio bundles as well.

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