The Creative Penn

JANUARY 29, 2024

This podcast is sponsored by Kobo Writing Life , which helps authors self-publish and reach readers in global markets through the Kobo eco-system. Show Notes Harnessing the popularity of Dungeons and Dragons on Kickstarter Offering physical objects to accompany your book campaign Why are direct sales and Kickstarter taking off now?

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Manufacturing Retail Consulting Sales 98

The Creative Penn

AUGUST 7, 2023

In the intro, The Hotsheet useful newsletter; Book publishing is broken ; In the US, the Federal Trade Commission is about to launch the antitrust lawsuit against Amazon [ Politico ] and a thought experiment; The Authors Guild trains authors on AI tools , and so does the IPG , and so does Publishers Weekly. Ricci: Thanks, Joanna.

Ads 98

Ads Marketing Retail Publisher 98

Express Writers

MARCH 7, 2023

The benefits of content marketing are clear: it can help any organization boost brand exposure, increase sales, and improve customer loyalty. This is the highest amount in the history of the CMO survey (since 2008). This typically includes paid ads, promoted social media posts, and sponsored content.

Content Marketing 82

Content Marketing Marketing Content Content Creation 82

The Creative Penn

DECEMBER 25, 2022

Joanna Penn: Hello everyone, and welcome to the Alliance of Independent Authors Advanced Self-Publishing Salon with me, Joanna Penn, and Orna Ross. I got much more serious about poetry publishing, which was much more fun and much better integrated with the busy schedule that I had in those years. Transcript of the discussion.

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Creativity Publisher Publishing Publishing 98

The Creative Penn

JUNE 26, 2023

Show Notes Changes in publishing and marketing for nonfiction authors over time and what still works How to stand out and build your community Content marketing and long-term marketing strategies Deciding what nonfiction book to write—should you stay in your lane? I sent proposals to three publishers, and Wiley gave me a book deal.

Writing 98

Writing Social Media Publisher Publishing 98

The Creative Penn

AUGUST 21, 2023

How do you ensure secure cash flow and profits, instead of focusing on short-term spike sales? In the intro, Kobo Plus expands to audiobooks in Australia & New Zealand; Thoughts on the changing publishing environment based on Thrillerfest Audios (well worth buying!), Joe Solari discusses key aspects of your author business.

Insurance 98

Insurance Creativity Advertising Publisher 98

The Creative Penn

MARCH 27, 2023

With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. The paperback version for sale on Amazon and Ingram has a plain B&W interior. If you find it for sale elsewhere, then it is a secondhand copy.

Retail 98

Retail Projects Social Media Sales 98

BKA Content

OCTOBER 10, 2022

Anticipate Marketing and Sales Needs With Blogging If you’re looking for a low-cost evergreen solution to marketing during a recession, our monthly blog writing service is the answer. Resiliency in a recession is about promoting authority and authenticity regardless of the economic climate. Learn More.

Digital Media 52

Digital Media Government Advertising Social Media 52

The Creative Penn

APRIL 24, 2023

Plus, Build for Tomorrow: An Action Plan for Embracing Change, Adapting Fast, and Future-Proofing your Career by Jason Feifer; The future of publishing is now on the Dialogue Doctor podcast; Content vs connection [Jay Acunzo on Twitter ]; Why I'm focusing on being an AI-assisted artisan author; Death of an Author, from Pushkin Press.

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Marketing Publisher Publishing Publishing 98

The Creative Penn

NOVEMBER 20, 2022

This podcast is sponsored by Kobo Writing Life , which helps authors self-publish and reach readers in global markets through the Kobo eco-system. Starting an email list early, I started mine in 2008. I mean, yeah, it's a nice piece of social proof, but you want to continue promoting this book on an ongoing basis.

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Publisher Publishing Publishing Creativity 98

The Creative Penn

JANUARY 6, 2023

In the intro, publishing trends for 2023 [ Written Word Media ]; Apple AI narration ; ChatGPT into Bing [ The Verge ]; Comments on Audible [ Brandon Sanderson , Audiblegate ]; TikTok ban and problems [ Reuters , Rolling Stone ]; my Pilgrimage Kickstarter. I published 2012 was my first book. So it's weird.

Advertising 98

Advertising Marketing Ads Social Media 98

The Creative Penn

FEBRUARY 13, 2023

Tell us a bit about you and how you got into writing and publishing. And then I started learning the lessons of how to professionally publish a book, and to publish a book well, and market a book well , and sell books and market with my book. Honoree: Hi, I'm so happy to be here. Joanna: I'm so excited to talk to you again.

Marketing 98

Marketing Publisher Publishing Publishing 98

Income Diary

APRIL 2, 2024

Amazon.com is currently the world’s largest Internet sales company on the World Wide Web and earns $386 Billion a year. Leadership Award for Global Integration to the “technology guru” and inaugurated him into their Hall of Fame, which honours those who promote economic and social development in Germany.

Engineering 52

Engineering Finance Education Entertainment 52

The Creative Penn

OCTOBER 8, 2023

This podcast is sponsored by Written Word Media , which makes book marketing a breeze by offering quick, easy and effective ways for authors to promote their books. So first up— Tell us a bit more about you and how you got into writing and publishing. That was 2008, and it just never stopped. Transcript of Interview with L.A.

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Writing Projects Writer Sales 98

Content Marketing Institute

MAY 31, 2018

Editor’s note: The following is adapted from the author’s book, Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice , published by Rosenfeld Media and copyright by Real Story Group. contentstrategy Click To Tweet. But it doesn’t only have to be ad content.

Management 100

Management IT Digital Media Digital Marketing 100

The Creative Penn

NOVEMBER 7, 2022

Ada-Ari talks about how she writes, publishes and markets her children's books based on African folk tales and African languages in the USA. This podcast is sponsored by Kobo Writing Life , which helps authors self-publish and reach readers in global markets through the Kobo eco-system. How can you market books for children?

Marketing 98

Marketing Writing Social Media Publisher 98

Content Marketing Institute

SEPTEMBER 26, 2018

Among the benefits – shorter sales cycle (no. How does marketing without talking about or promoting our product/service help us create leads and sales? Jason Schemmel , Harper Collins Christian Publishing. That calculus varies based on your product sale point, obviously, but the base principle is still the same.

Content Marketing 93

Content Marketing Marketing Content Content Creator 93

The Creative Penn

MARCH 3, 2024

With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. It was about 2009 that we launched Bookvault, and that was to serve our traditional publishers that we'd been working with, mainly in the academic sector.

Retail 52

Retail Copy Publisher Publishing 52

The Creative Penn

FEBRUARY 24, 2023

From the headlines this week, “Sci-fi publisher Clarkesworld halts pitches amid deluge of AI-generated stories.” [ The Guardian ] and “Hundreds of AI-written books flood Amazon.” [ The Independent ]. Here are the highlights and the full transcript is below. But as ever, the headlines are clickbait and we need to have a more nuanced approach.

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Text Creativity Publisher Publishing 98

Smart Blogger

AUGUST 9, 2023

But, you have everything you need to become one of those seemingly lucky people who do get picked, who do decide to self-publish, who do finally get it done and achieve their dream of being an author. There’s more to success than book sales, however, and being “a successful author” is about defining what that means for you.

Blog 63

Blog Blogging Proofreader Consulting 63

ProBlogger

MARCH 20, 2017

It helps you see at a glance your traffic details and the relationship between number of published posts and traffic. In my case, I was blogging about fitness since 2008 so I knew the industry very well and I believe this is one of the reasons that the blog’s traffic increased so quickly. Step 1: Get to know your niche.

Blog 54

Blog Blogging Keywords SEO 54

ProBlogger

APRIL 19, 2017

Why The Loooooong Sales Letter Works And Other Surprising Sales Hacks via Mixergy. He created Bushwalking Blog in 2008 to provide detailed reports of his hikes. I featured Alexis as one of the 20 Bloggers to Watch in 2012 describing her as a “publishing powerhouse.” I highly recommend following it. Neil Fahey.

Blogger 50

Blogger Editorial Agency Writer 50

ProBlogger

DECEMBER 12, 2012

Forced to close her real estate business in November 2008 because of the mortgage meltdown, Susan launched her digital information business in January 2009 with a mere $200 in startup capital. Published nearly four years ago, it still makes $600-$3,000 a month in online sales. Word of mouth is by far the best form of promotion.

Electronics 46

Electronics Blog Blogging Sales 46

ProBlogger

AUGUST 30, 2015

I wrote How Batch Processing Made Me 10 Times More Productive in 2008. Commit to critically assessing your blog posts before you press publish. This can increase sales. Can you cross promote with them? Ask yourself: Can I integrate others into the sales process? Once you have finished your sales page, take a break.

Landing Page 51

Landing Page Social Media Brand Communication 51

ProBlogger

SEPTEMBER 29, 2011

Promotional products are also a way of making money. In 2008, Europe’s soccer elite scored around $800 million from merchandizing. Most promotional products, though, are given away free. Club a faux-fox-tail tie to promote Fantastic Mr. Fox. “As But not everyone’s use of promotional products is quite so fantastic.

Retail 43

Retail Copywriter Copywriting Promotion 43

ProBlogger

NOVEMBER 30, 2014

The use of feeds has diminished since Google Reader was laid to rest, and I think when Gmail and other clients started filtering promotional material away from the “Primary Inbox”, blog updates via email became less important. I’ve been blogging since 2008, and I’ve seen many different trends rise and fall.

Blog 55

Blog Blogging Social Media Advertising 55

ProBlogger

APRIL 23, 2013

10 Years and $420,000 later… I’d love to be able to calculate exactly how much I’ve earned from Amazon in that time but their current reporting system only goes back as far as 2008. Easy integration – Amazon provides some good tools and widgets to help you integrate the sales channel into your website.

Electronics 56

Electronics Promotion Sales Blogger 56

ProBlogger

JULY 21, 2011

For details about the fledgling Tripawds site, don’t miss my submission for the 2008 ProBlogger Video Mashup. For those who don’t care to spend time searching the vast amount of content in our blogs and forums, we published Three Legs and a Spare , the first in a series of canine amputation handbooks.

Landing Page 42

Landing Page Ads Promotion Sales 42

ProBlogger

AUGUST 23, 2012

They’re not long or hard posts, but I know from experience that clothes sell out, particularly if they’re on sale, so they do have to be timely. True to personality, I was often editing those right before I published them—I even wound up blogging from the post-partum ward in the hospital, hilariously, about work/life balance.

Blogger 39

Blogger Hospitality Consulting Blog 39

ProBlogger

DECEMBER 30, 2011

As Michael Stelzner said at Blogworld, “You’re not a blogger, you’re a publisher!”. Her book, Blog Post Promotion , is extraordinarily in-depth for a book at its price point, and is something I’d strongly recommend to those who need help getting more attention for their posts. I love his blog. Alexis Grant.

Blogger 53

Blogger Storytelling Social Media Consulting 53

ProBlogger

JANUARY 13, 2013

DSG: I started in 2008. So 2008 and 2009, it was really for local entrepreneurs in St. Also, we’re constantly working on ways to promote our content in a higher way. That’s really the best way anything spreads, not asking people, “Can you promote this for me?” It’s better to ask “How can I promote and help other people?”.

Blog 42

Blog Blogging Promotion Advertising 42

ProBlogger

JUNE 26, 2019

We’ve also got Kelly Exeter, who’s brilliant on writing, editing, also design, self-publishing. When I first published it, I didn’t look like this. I published my first post and then, my next feeling was, “How am I going to get people to read the post?” Nicole is there as well.

Blog 24

Blog Blogging Blogger Architecture 24

ProBlogger

SEPTEMBER 18, 2017

Everything almost happens automatically after you publish that episode from there. First of all, asking authors or people coming out with promotions of some kind, they’re likely going to say “Yes” during those times so you can ask them because they’re going to be wanting to get in front of as many people as possible.

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Audience Blogger Promotion Website 46