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How to Prod, Poke, and Fire Up Your Readers: 8 Science-Backed Tips for Impactful Writing

Enchanting Marketing

For instance, Apple’s copywriters know the power of short sentences and short paragraphs: It’s here. Of course, Apple’s copywriters know the power of specificity, too: iPhone 15 Pro is the first iPhone to feature an aerospace‑grade titanium design, using the same alloy that spacecraft use for missions to Mars. New design.

Writing 187
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The 7 Rules of Copywriting for Beginners

Income Diary

Everything you need to know about copywriting for beginners. To put it another way, copy (aka content) is king. The legendary copywriter John Carlton once said, Nothing happens in business until the sales copy is written. And “Nothing happens online until the sales copy is written.”. Well, almost everything.

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10 Examples of Product Descriptions That Sell

BKA Content

These positive feelings are exactly what you want your customers to experience when reading your ecommerce copy because they motivate purchasing intent and brand loyalty. Fluffy marketing copy just can’t compete with real information. The words are easy to understand and express clear concepts. Who is it designed for?

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Princess Bride Guide to Copywriting | Men With Pens

Men With Pens

Without further ado, allow me to introduce The Princess Bride Guide to Copywriting. Use that to your advantage in your copy. If you use the wrong words as descriptors in your copy, it’s going to make you sound like an idiot – especially if you clearly think you have the right word. Like a NORMAL person.

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How to Set Your Copywriting Fees and Earn What You’re Worth

Men With Pens

Today’s post is a killer, and it comes to us from none other than Dean Rieck , a copywriter I respect for his straightforward attitude and damned smart advice. A couple of recent conversations got me thinking about setting fees for copywriters. Many copywriters misunderstand the project fee. Working for $5?

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The Crucial Secret to Great Marketing | Men With Pens

Men With Pens

They say that good marketing depends on catchy headlines, great copy, and solid branding , and it does. What “They&# Aren’t Saying Write headlines and copy. What does it take, mentally, for you to write million-dollar headlines , bold copy, and recruit affiliates? Get branding. Find affiliates. All of that, yes.

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How To Build A Seven Figure Book Business Selling Direct To Readers With Pierre Jeanty

The Creative Penn

Around 2011, 2010, around that time, I was building out Twitter and becoming a Twitter influencer, and I started writing more inspirational content that I felt would help people. I stayed with the concept of publishing at least two books a year. I wrote it, and I also had a copywriter who helped us write some of our ads.